The Digital Signage Playbook
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The Digital Signage Playbook
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Author : Paul Flanigan
language : en
Publisher: Lulu.com
Release Date : 2015-08-19
The Digital Signage Playbook written by Paul Flanigan and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-19 with Business & Economics categories.
The process of developing and deploying engaging digital signage is much more complex than simply hanging a screen and turning it on. This book is a must for creating effective engagement through digital screens.
The Digital Innovation Playbook
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Author : Nicholas J. Webb
language : en
Publisher: John Wiley & Sons
Release Date : 2011-07-05
The Digital Innovation Playbook written by Nicholas J. Webb and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-05 with Business & Economics categories.
A complete and practical road map to achieving unprecedented business success through digital innovation excellence In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world's best innovators. And what he found is that there is a new phenomenon that he calls "Digital Innovation" which is sweeping the world. In this powerful book, Webb clearly defines innovation as "the process of delivering exceptional value through active listening." His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Dell Computers has set up their own Digital Command Center to monitor over 70,000 keywords in over 11 languages to listen, to learn, and to ultimately invent world-class technologies. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO). Demystifies the hyper-complex world of Digital Innovation Presents comprehensive case examples of how organizations both large and small have deployed Digital Innovation methodologies to grow both sales and profit Shows how organizations are using digital media, Web 2.0, and social media to connect to their customer communities and internal stakeholders alike With free online training that will help you put theory into practice, The Digital Innovation Playbook prepares you to implement a Digital Innovation culture into your corporate life.
The Digital Playbook
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Author : Dirk Slama
language : en
Publisher: Springer Nature
Release Date : 2023-07-31
The Digital Playbook written by Dirk Slama and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-31 with Computers categories.
This open access book is a practitioner's guide to smart, connected products and solutions. As a hands-on playbook, it combines the business and technical execution perspectives to help product companies, OEMs, manufacturers and equipment operators utilize the full potential of digital enablers, especially Artificial Intelligence (AI), Internet of Things (IoT) and Digital Twins. The Digital Playbook provides comprehensive and actionable guidance, helping to address the challenges of creating sustainable and scalable digital business models, managing cocreation and sourcing, setting up the digital organization, and handling the legal aspects. For the technical execution perspective, the playbook includes the AIoT Framework, which explains how to combine data science and AI engineering with Digital Twins, as well as software development for cloud and edge. The integration with physical product development and retrofit integration of existing equipment is included as well. A pragmatic, agile approach is introduced that takes common agile inhibitors into consideration. A holistic AIoT DevOps approach is described, which combines key elements of DevOps for cloud, edge and AI. Enterprise readiness is ensured by looking at trust and security as well as reliability and resilience for AIoT. A large number of real-world examples and case studies help ensure practical relevance. Readers should have a previous, general understanding of digital strategies and technologies. This book offers readers a clear understanding of the opportunities, as well as the challenges related to building and operating smart, connected products and solutions. They are given a set of tools and blueprints, which they can apply to their practical work in this space.
Smart Sustainability Transformation Playbook
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Author : Belinda Yuen
language : en
Publisher: World Scientific
Release Date : 2024-02-06
Smart Sustainability Transformation Playbook written by Belinda Yuen and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-06 with Political Science categories.
The Smart Sustainability Transformation Playbook aims to demystify the socio-technical systems and processes of sustainability transitions through the study of 12 smart cities — Auckland, Boston, Copenhagen, Gothenburg, Guangzhou, Hangzhou, Medellin, Melbourne, Milan, Seoul, Tokyo, and Vancouver, selected from the IMD-SUTD 2021 Smart City Index. The selection encompasses a range of smart cities and developments on selected critical areas in economic prosperity, social inclusion, and environmental sustainability. The analysis draws on literature review, secondary data, interviews with city officials, and case studies of smart city projects in the 12 cities to better understand how people, organisations, and technologies interact to achieve the city's smart vision for sustainability. Attention is pivoted towards clarifying the characteristics and conditions that help smart cities formulate their visions and strategies on selected issues of economic prosperity, social inclusion, and environmental sustainability; unpacking the processes and outcomes of smart city innovations and transformations with case examples; developing a checklist of critical success factors and pitfalls when implementing smart city innovations; and consolidating a micro-foundation of good practices on success factors and pitfalls in smart city development for long-term change.
The Public Relations Practitioner S Playbook For All Strategic Communicators
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Author : M. Larry Litwin, APR, Fellow PRSA
language : en
Publisher: Author House
Release Date : 2013-08-27
The Public Relations Practitioner S Playbook For All Strategic Communicators written by M. Larry Litwin, APR, Fellow PRSA and has been published by Author House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-27 with Business & Economics categories.
Some years ago, a young graduate student contributed to a book for educational public relations specialists. It was a “how-to-do-it book, light on theory and without footnotes” that offered hundreds of tips and “ideas.” Its title evolved into School Communication Ideas that Work. Like that successful and widely used book, published in 1972, The Public Relations Practitioner's Playbook for (all) Strategic Communicators is how-to and hands-on. Edition three was considered for the 2009 Pulitzer Prize. The theory it contains is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over 626 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations, publicity and other strategic communication disciplines. It won't do the work for the would-be publicity or PR practitioner or counselor, but it will make his or her job much easier. Devotees of the Public Relations Practitioner's Playbook may have noticed, its title now includes for (all) Strategic Communicators. That's because the public relations profession has evolved into the more encompassing strategic communication, which includes not only public relations but public affairs, advertising, marketing, social media, graphic and web design and other areas of digital media convergence, strategic planning and campaigns. “Strategic communication occurs in corporate, non-profit, governmental and agency settings,” according to Elon (N.C.) University's website. “Organizations strategically communicate to audiences through publications and videos, crisis management through the news media, special events planning, building brand identity and product value, and communicating with stockholders (and stakeholders), clients or donors.
Understanding Health Information Systems For The Health Professions
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Author : Jean A Balgrosky
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2019-03-19
Understanding Health Information Systems For The Health Professions written by Jean A Balgrosky and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-19 with Business & Economics categories.
Covering the principles of HIS planning, cost effectiveness, waste reduction, efficiency,population health management, patient engagement, and prevention, this text is designed for those who will be responsible for managing systems and information in health systems and provider organizations.
The Embodied Playbook
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Author : J. Michael Rifenburg
language : en
Publisher: University Press of Colorado
Release Date : 2018-08-15
The Embodied Playbook written by J. Michael Rifenburg and has been published by University Press of Colorado this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-15 with Language Arts & Disciplines categories.
The Embodied Playbook discovers a new approach to understanding student literacy in a surprising place: the university athletics department. Through analysis of a yearlong case study of the men’s basketball team at the University of North Georgia, J. Michael Rifenburg shows that a deeper and more refined understanding of how humans learn through physical action can help writing instructors reach a greater range of students. Drawing from research on embodiment theory, the nature and function of background knowledge, jazz improvisation, and other unexpected domains, The Embodied Playbook examines a valuable but unexplored form of literacy: the form used by student-athletes when learning and using scripted plays. All students’ extracurricular prior knowledge is vital for the work they undertake in the classroom, and student-athletes understand the strengths and constraints of written text much as they understand the text of game plays: through embodying text and performing it in a competitive space. The book focuses on three questions: What are plays and what do they do? How do student-athletes learn plays? How can teachers of composition and rhetoric better connect with student-athletes? The Embodied Playbook reveals the literacy of the body as a rich and untapped resource for writing instruction. Given the numbers of students who are involved in athletics, whether intramural, community-related, or extracurricular, Rifenburg’s conclusions hold important implications not only for how we define literacy but also for how writing programs can serve all of their students most effectively.
Technologies For Interactive Digital Storytelling And Entertainment
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Author : Stefan Göbel
language : en
Publisher: Springer Science & Business Media
Release Date : 2004-06-16
Technologies For Interactive Digital Storytelling And Entertainment written by Stefan Göbel and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-06-16 with Computers categories.
Interactive Digital Storytelling has evolved as a prospering research topic banding together formerly disjointed disciplines stemming from the arts and humanities as well as computer science. It’s tied up with the notion of storytelling as an effective means for the communication of knowledge and social values since the existence of humankind. It also builds a bridge between current academic trends investigating and formalizing computer games, and developments towards the experience-based design of human-media interaction in general. In Darmstadt, a first national workshop on Digital Storytelling was organized by ZGDV e.V. in 2000, which at that time gave an impression about the breadth of this new research field for computer graphics (DISTEL 2000). An international follow-up was planned: the 1st International Conference on Technologies for Interactive Digital Storytelling and Entertainment (TIDSE 2003). Taking place in March 2003, it showed a more focussed range of research specifically on concepts and first pro- types for automated storytelling and autonomous characters, including modelling of emotions and the user experience. At TIDSE 2004, an established and still-growing community of researchers ga- ered together to exchange results and visions. This confirms the construction of a series of European conferences on the topic – together with the International Conf- ence on Virtual Storytelling, ICVS (conducted in 2001 and 2003 in France) – which will be further cultivated.
The Design Thinking Playbook
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Author : Michael Lewrick
language : en
Publisher: John Wiley & Sons
Release Date : 2018-05-03
The Design Thinking Playbook written by Michael Lewrick and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-03 with Design categories.
A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.
Human Centred Intelligent Systems
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Author : Alfred Zimmermann
language : en
Publisher: Springer Nature
Release Date : 2020-05-29
Human Centred Intelligent Systems written by Alfred Zimmermann and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-29 with Technology & Engineering categories.
This book highlights new trends and challenges in intelligent systems, which play an important part in the digital transformation of many areas of science and practice. It includes papers offering a deeper understanding of the human-centred perspective on artificial intelligence, of intelligent value co-creation, ethics, value-oriented digital models, transparency, and intelligent digital architectures and engineering to support digital services and intelligent systems, the transformation of structures in digital businesses and intelligent systems based on human practices, as well as the study of interaction and the co-adaptation of humans and systems. All papers were originally presented at the International KES Conference on Human Centred Intelligent Systems 2020 (KES HCIS 2020), held on June 17–19, 2020, in Split, Croatia.