The Digital Transformation Of The Fitness Sector


The Digital Transformation Of The Fitness Sector
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The Digital Transformation Of The Fitness Sector


The Digital Transformation Of The Fitness Sector
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Author : Jerónimo García-Fernández
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-07-20

The Digital Transformation Of The Fitness Sector written by Jerónimo García-Fernández and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-20 with Business & Economics categories.


The Digital Transformation of the Fitness Sector highlights the challenges and opportunities of the digitalization of the fitness sector in the wake of recent global challenges in countries around the world.



The Digital Transformation Of The Fitness Sector


The Digital Transformation Of The Fitness Sector
DOWNLOAD

Author : Jerónimo García-Fernández
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-07-20

The Digital Transformation Of The Fitness Sector written by Jerónimo García-Fernández and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-20 with Business & Economics categories.


The Digital Transformation of the Fitness Sector highlights the challenges and opportunities of the digitalization of the fitness sector in the wake of recent global challenges in countries around the world.



Get Fit For Digital Business


Get Fit For Digital Business
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Author : Rob Laurens
language : en
Publisher: Routledge
Release Date : 2019-02-08

Get Fit For Digital Business written by Rob Laurens and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-08 with Business & Economics categories.


Is your organisation in good shape for today’s digital world? Has it effectively changed the way it works to keep up with the new connected consumer? Or is it still stuck on the digital business basics, losing relevance and falling behind in the race for customers? Get Fit for Digital Business will help you to assess where you are now, where you need to go and how you can get there. Leaning on two decades of business transformation experience, Rob Laurens describes the difference between just doing digital and being digital. He provides a practical six-step process that any leader can use to accelerate change, seize the opportunities and counter the threats that digital technology brings. This is people-first business transformation for the real world; the way to build core strength, speed and agility throughout your organisation. Free from digital jargon and corporate gobbledegook, it’s a complete framework for leaders who don’t have time for an MBA in digital business – but who do want to get their teams in great shape to survive and thrive in a digital world. Get Fit for Digital Business will help you to create an enterprise that is not just more productive and profitable, but also happier and healthier – leaving you and your team feeling and performing better in every department.



Evolution Of The Global Fitness Industry


Evolution Of The Global Fitness Industry
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Author : Enrica Pavione
language : en
Publisher:
Release Date : 2024-08-07

Evolution Of The Global Fitness Industry written by Enrica Pavione and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-07 with categories.




Handbook Of Research On Digital Transformation Industry Use Cases And The Impact Of Disruptive Technologies


Handbook Of Research On Digital Transformation Industry Use Cases And The Impact Of Disruptive Technologies
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Author : Wynn, Martin George
language : en
Publisher: IGI Global
Release Date : 2021-10-15

Handbook Of Research On Digital Transformation Industry Use Cases And The Impact Of Disruptive Technologies written by Wynn, Martin George and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-15 with Business & Economics categories.


Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating and implementing a company-wide strategy to incorporate what are often viewed as “disruptive” technologies. These technologies are sometimes associated with significant and extremely rapid change, in some cases with even the replacement of established business models. Many of these technologies have been deployed in unison by leading-edge companies acting as the catalyst for significant process change and people skills enhancement. The Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies examines the phenomenon of digital transformation and the impact of disruptive technologies through the lens of industry case studies where different combinations of these new technologies have been deployed and incorporated into enterprise IT and business strategies. Covering topics including chatbot implementation, multinational companies, cloud computing, internet of things, artificial intelligence, big data and analytics, immersive technologies, and social media, this book is essential for senior management, IT managers, technologists, computer scientists, cybersecurity analysts, academicians, researchers, IT consultancies, professors, and students.



Beyond Digital


Beyond Digital
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Author : Paul Leinwand
language : en
Publisher: Harvard Business Press
Release Date : 2022-01-04

Beyond Digital written by Paul Leinwand and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-04 with Business & Economics categories.


Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.



The Rise And Size Of The Fitness Industry In Europe


The Rise And Size Of The Fitness Industry In Europe
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Author : Jeroen Scheerder
language : en
Publisher: Springer Nature
Release Date : 2020-10-01

The Rise And Size Of The Fitness Industry In Europe written by Jeroen Scheerder and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-01 with Sports & Recreation categories.


This book explores the rise, size and shape of the European fitness industry by using harmonised data as well as in-depth analyses of national surveys in fifteen European countries. Following an introduction to the socio-historical and conceptual aspects of fitness, the collection presents the scope of fitness as a business and participatory activity. Furthermore, both policy and governance issues as well as community and supply angles are considered. Drawing on this unique material, the book will appeal to students and scholars of sport business, sport economics, sport management, and social sport sciences, but also to administrators, policymakers and entrepreneurs in the international and national sport and health community.



Fitness Marketing For Peloton Opportunities And Challenges For Growth


Fitness Marketing For Peloton Opportunities And Challenges For Growth
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2023-04-14

Fitness Marketing For Peloton Opportunities And Challenges For Growth written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-14 with Business & Economics categories.


Seminar paper from the year 2021 in the subject Business economics - Market research, grade: 1,0, Hult International Business School, language: English, abstract: The management report focuses on the fitness industry, specifically analyzing the impact of the COVID-19 pandemic on the industry's profitability and identifying trends and opportunities for future growth. The report is divided into two parts, with the first part exploring the fitness market in general by examining the overall market composition and identifying trends and impacts on profitability using the STEP framework and Porter's 5 forces. The report identifies the rise in health awareness among the population and the upsurge in the popularity of exercising at home during the pandemic as opportunities for the industry's future growth. The second part of the report focuses on Peloton, a brand in the fitness industry that has gained significant market power. The report provides an introduction to the company, defines its business model, and analyzes its strengths and weaknesses. Peloton is the world's largest interactive exercise platform, with more than 3 million active users. The company was the first to provide linked, technology-enabled fitness programs as well as the live streaming of immersive, instructor-led boutique courses that could be viewed from anywhere at any time. The report also examines the resources and capabilities that have enabled Peloton's growth in the fitness market. Despite the COVID-19 pandemic causing a decline in the fitness market, the report highlights that the trend towards home workouts with on-demand content has ensured Peloton's position in the highly competitive market. However, the lifting of COVID-19 restrictions and the return to in-person gyms and training programs have caused Peloton's demand to decrease. As a result, the brand's stock price has decreased by x% within the last year, and it has momentarily paused manufacturing. The report suggests that Peloton needs to implement strong strategies to stay competitive and build resilience in global markets. These strategies have been applied on the Blue Ocean Strategy Model and consist of changing the pricing model of Peloton, creating a new product called the Peloton Watch to train independent of time, location, and equipment, and aiming for geographic expansion in countries with a similar demographic target group. Overall, the report highlights the challenges and opportunities facing the fitness industry and provides recommendations for Peloton to remain competitive and sustain its market position in the future.



Success Secrets Of The Fitness Industry


Success Secrets Of The Fitness Industry
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Author : Kellie Sanders
language : en
Publisher:
Release Date : 2012

Success Secrets Of The Fitness Industry written by Kellie Sanders and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Athletic trainers categories.


Learn the insights from the experts of the fitness industry and how they became fitness entrepreneurs. Here they share their stories, tips, strategies and what action they took to overcome the challenges we all face in business to be the best in the industry ... Inside you will discover: Dozens of simple powerful secrets to create your dream fitness business; what you need to know so you too can become successful in the fitness industry; what steps you can implement now so you can grow you business whether you are a personal trainer, out door group fitness business, studio or gym owner; how to build your fitness business brand that will set you up for success; what you need to know about making selling fitness simple; how you can build your own fitness empire; what you need to know about mastering fitness business skills; simple actions you can start today that will transform your ability to succeed.--Back cover.



Fit For Success Mastering Sales In The Fitness Industry


Fit For Success Mastering Sales In The Fitness Industry
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Author : Ryan Charlesworth
language : en
Publisher: Independently Published
Release Date : 2024-04-03

Fit For Success Mastering Sales In The Fitness Industry written by Ryan Charlesworth and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-03 with Business & Economics categories.


Fit for Success: Mastering Sales in the Fitness Industry Unlock the secrets to selling success in the fitness industry with "Fit for Success." Dive deep into the psychology of sales, discover proven strategies, and transform potential leads into loyal, committed members. This book provides practical insights to confidently close deals, understand customer needs, and create irresistible offers tailored to the fitness world. Whether you're an entrepreneur, manager, or sales professional, "Fit for Success" empowers you to achieve record-breaking sales, build lasting relationships, and dominate your competition. Elevate your fitness business and grab your copy today to embark on your journey to sales mastery! Introduction: In the dynamic world of fitness and wellness, where health-conscious individuals seek to transform their lives, businesses that provide the means to achieve these aspirations face an ever-evolving landscape of challenges and opportunities. This book, "Mastering the Art of Fitness Sales: A Comprehensive Guide," is your compass through this ever-shifting terrain. As fitness enthusiasts, entrepreneurs, or seasoned professionals in the industry, we understand the transformative power of exercise, nutrition, and community. We recognize that the pursuit of better health is not merely a trend but a lifelong journey. And it's this understanding that forms the foundation of our approach to fitness sales. Whether you're a gym owner, manager, or someone aspiring to excel in fitness sales, you hold the key to unlocking the potential within each individual who walks through your facility's doors. Your role is not just about selling memberships; it's about connecting people with the profound benefits of fitness and wellness. It's about guiding them towards healthier lifestyles, boosting their self-confidence, and fostering a sense of belonging within your fitness community. In this comprehensive guide, we'll delve deep into the art and science of fitness sales. We'll explore proven strategies, techniques, and best practices that will empower you to not only meet your sales targets but also enhance the lives of your clients. From understanding the psychology of sales to mastering the nuances of membership retention, this book is your one-stop resource for mastering fitness sales. We'll cover a wide array of topics, from the essential principles of control and scripting to the nuances of handling objections and conditions. You'll discover how to leverage the power of technology, social media, and marketing to grow your business. We'll explore the critical role of the client journey and delve into the traits of successful sales teams and individuals. Throughout this journey, we'll emphasize the importance of integrity, empathy, and continuous learning. We'll share insights gained from industry veterans, real-world examples, and practical advice that you can apply immediately. Whether you're a newcomer to the fitness industry or a seasoned pro seeking fresh perspectives, this book will serve as your trusted guide. Remember, fitness sales are not just about closing deals; it's about opening doors to healthier, happier lives. It's about being the catalyst for transformation, one client at a time. So, let's embark on this journey together, as we master the art of fitness sales and make a positive impact on countless lives. Get ready to revolutionize your approach, empower your team, and elevate your fitness busines to new heights. The journey begins here. Welcome to "Mastering the Art of Fitness Sales: A Comprehensive Guide."