The Discourse Of Customer Service Tweets
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The Discourse Of Customer Service Tweets
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Author : Ursula Lutzky
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-10-21
The Discourse Of Customer Service Tweets written by Ursula Lutzky and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-21 with Language Arts & Disciplines categories.
The Discourse of Customer Service Tweets studies the discursive and pragmatic features of customer service interactions, making use of a corpus of over 1.5 million tweets from more than thirty different companies. With Twitter being used as a professional service channel by many transport operators, this book features an empirical analysis of British and Irish train companies and airlines that provide updates and travel assistance on the platform, often on a 24/7 basis. From managing crises in the midst of strike action to ensuring passengers feel comfortable on board, Twitter allows transport operators to communicate with their customers in real time. Analysing patterns of language use as well as platform specific features for their communicative functions, Ursula Lutzky enhances our understanding of customers' linguistic expectations on Twitter and of what makes for successful or unsuccessful interaction. Of interest to anyone researching discourse analysis, business communication and social media, this book's findings pave the way for practical applications in customer service.
The Discourse Of Customer Service Tweets
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Author : Ursula Lutzky
language : en
Publisher:
Release Date : 2021
The Discourse Of Customer Service Tweets written by Ursula Lutzky and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Customer services categories.
"Investigating digital business discourse on Twitter, The Discourse of Customer Service Tweets studies the discursive and pragmatic features of customer service interactions. Making use of a corpus of over 1.5 million tweets from more than 40 different companies, Ursula Lutzky discusses the use of the microblogging site by businesses for purposes of customer communication. With Twitter being adopted as a professional service channel by many transport operators, this book features an empirical analysis of train companies and airlines making use of the platform to provide updates and travel assistance, often on a 24/7 basis. From managing conflicts in the midst of strike action to coordinating the delivery of toilet roll to an unfortunate train passenger, Twitter allows transport operators to communicate with their customers in real time, for better or for worse. Analysing patterns of language use as well as platform specific features, such as hashtags, for their communicative functions, this book enhances our understanding of customers' linguistic expectations on Twitter and of what makes for successful or unsuccessful interaction. Of interest to anyone researching discourse analysis, business communication and social media, The Discourse of Customer Service Tweets also provides practical applications for customer service development."--
The Routledge Handbook Of Corpus Approaches To Discourse Analysis
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Author : Eric Friginal
language : en
Publisher: Routledge
Release Date : 2020-12-17
The Routledge Handbook Of Corpus Approaches To Discourse Analysis written by Eric Friginal and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-17 with Language Arts & Disciplines categories.
The Routledge Handbook of Corpus Approaches to Discourse Analysis highlights the diversity, breadth, and depth of corpus approaches to discourse analysis, compiling new and original research from notable scholars across the globe. Chapters showcase recent developments influenced by the exponential growth in linguistic computing, advances in corpus design and compilation, and the applications of sound quantitative and interpretive techniques in analyzing text and discourse patterns. Key discourse domains covered by 35 empirical chapters include: • Research contexts and methodological considerations; • Naturally occurring spoken, professional, and academic discourse; • Corpus approaches to conversational discourse, media discourse, and professional and academic writing. The Routledge Handbook of Corpus Approaches to Discourse Analysis is key reading for both experienced and novice researchers working at the intersection of corpus linguistics and discourse analysis, as well as anyone undertaking study in these areas, as well as anyone interested in related fields and adjacent research approaches.
Research Methods For Digital Discourse Analysis
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Author : Camilla Vásquez
language : en
Publisher: Bloomsbury Publishing
Release Date : 2022-02-24
Research Methods For Digital Discourse Analysis written by Camilla Vásquez and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-24 with Language Arts & Disciplines categories.
Introducing the key questions and challenges faced by the researcher of digital discourse, this book provides an overview of the different methodological dimensions associated with this type of research. Bringing together a team of experts, chapters guide students and novice researchers through how to conduct rigorous, accurate, and ethical research with data from a wide range of online platforms, including Facebook, Instagram, Twitter, YouTube, and online dating apps. Research Methods for Digital Discourse Analysis focuses on the key issues that any digital discourse analyst must consider, before tackling more specific topics and approaches, including how to work with multilingual or multimodal data. Emphasizing concrete, practical advice and illustrated with plentiful examples from research studies, each chapter introduces a new research dimension for consideration, briefly exploring how other discourse analysts have approached the topic before using an in-depth case study to highlight the main challenges and provide guidance on methodological decision-making. Supported by a range of pedagogical tools, including discussion questions and annotated further-reading lists, this book is an essential resource for students and any researcher new to analyzing digital discourse.
Communication In Uncertain Times
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Author : Sabine Einwiller
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-05-31
Communication In Uncertain Times written by Sabine Einwiller and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-31 with Business & Economics categories.
Communication in Uncertain Times explores how different organizations, from private to governmental and non-profit, deal with issues, risks, and crisis situations through communication.
Discourse Of Twitter And Social Media
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Author : Michele Zappavigna
language : en
Publisher: A&C Black
Release Date : 2012-02-23
Discourse Of Twitter And Social Media written by Michele Zappavigna and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-23 with Language Arts & Disciplines categories.
Social media such as microblogging services and social networking sites are changing the way people interact online and search for information and opinions. This book investigates linguistic patterns in electronic discourse,looking at online evaluative language, Internet slang, memes and ambient affiliation using a large Twitter corpus (over 100 million tweets) alongside specialized case studies. The author argues that we are currently witnessing a cultural movement from online conversation to what can be termed 'searchable talk' - online talk where people affiliate by making their discourse findable (for example, via metadata such as Twitter hashtags) by others holding similar interests. This cutting edge text will be of interest to all scholars and students dealing with electronically mediated discourse.
Digital Communication And Media Linguistics
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Author : Aleksandra Gnach
language : en
Publisher: Cambridge University Press
Release Date : 2022-12-29
Digital Communication And Media Linguistics written by Aleksandra Gnach and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-29 with Business & Economics categories.
A multidisciplinary and timely presentation of digital communication and multimodal texts from the perspective of media linguistics.
The Handbook Of English For Specific Purposes
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Author : Sue Starfield
language : en
Publisher: John Wiley & Sons
Release Date : 2025-05-13
The Handbook Of English For Specific Purposes written by Sue Starfield and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-13 with Foreign Language Study categories.
A field-defining survey of research in the rapidly growing field of English for Specific Purposes, now in its second edition The Handbook of English for Specific Purposes provides an up-to-date account of the origins, development, current state, and future directions in the study of English as used in its specific contexts, including medical English, business English, and academic English. Featuring research from leading authorities, this comprehensive volume addresses all key aspects of ESP, including speaking, reading, writing, legal English, nursing, assessment, intercultural rhetoric, multimodality, English as a lingua franca, and ethnography. The second edition of the Handbook is fully revised to incorporate new areas of ESP research and reflects changing demands on English Language Learners (ELL), including a new historical overview of the field by Prof. Vijay K. Bhatia and entirely new chapters English medium instruction and ESP research, materials development, teacher development, call center communication, Global Englishes and translanguaging, identity, and the emergence of digital genres. Unmatched in its breadth and depth of coverage, The Handbook of English for Specific Purposes: Features original state-of-the-art reviews relevant to scholars and students working across applied linguistics and education Features contributions by scholars working on ESP in a wide range of international contexts Addresses current and emerging challenges in ESP, with implications for related fields of TESOL and English language education more broadly Includes in-depth reviews of new ESP research findings and suggestions for further scholarship Part of the Wiley Blackwell Handbooks in Linguistics series, The Handbook of English for Specific Purposes, Second Edition, is an essential reference for upper-level undergraduate and graduate students, scholars, researchers, and educators working in TESOL, ELL/ELT, applied linguistics, and language studies.
Entrepreneurship Technology Commercialisation And Innovation Policy In Africa
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Author : Chux Daniels
language : en
Publisher: Springer Nature
Release Date : 2021-01-04
Entrepreneurship Technology Commercialisation And Innovation Policy In Africa written by Chux Daniels and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-04 with Science categories.
This book provides a comprehensive overview of role of entrepreneurship, technology commercialisation and innovation policy for the achievement of economic development and prosperity in African societies. It adopts a broad innovation systems approach. The book examines entrepreneurship, innovation, and technology commercialisation alongside context-specific factors associated with them. It also provides an interdisciplinary perspective, by discussing the above disciplines in a connected way. This book is presented in three distinct parts. It starts by discussing entrepreneurship and the state of the entrepreneurial ecosystem in Africa. It then moves on to present technology commercialisation in Africa, before finally discussing the future directions for entrepreneurship, technology commercialisation and innovation policy. This broad picture provided in the book enables the reader to grasp the relevant messages, whilst the detailed analysis applies world-class theories and frameworks to deepen the readers understanding of key concepts and issues examined.
Tweets And The Streets
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Author : Paolo Gerbaudo
language : en
Publisher: Pluto Press
Release Date : 2012-10-30
Tweets And The Streets written by Paolo Gerbaudo and has been published by Pluto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-30 with Political Science categories.
Tweets and the Streets analyses the culture of the new protest movements of the 21st century. From the Arab Spring to the "indignados" protests in Spain and the Occupy movement, Paolo Gerbaudo examines the relationship between the rise of social media and the emergence of new forms of protest. Gerbaudo argues that activists' use of Twitter and Facebook does not fit with the image of a "cyberspace" detached from physical reality. Instead, social media is used as part of a project of re-appropriation of public space, which involves the assembling of different groups around "occupied" places such as Cairo's Tahrir Square or New York's Zuccotti Park. An exciting and invigorating journey through the new politics of dissent, Tweets and the Streets points both to the creative possibilities and to the risks of political evanescence which new media brings to the contemporary protest experience.