The Diy Guide To Marketing For Charities And Voluntary Organisations
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The Diy Guide To Marketing For Charities And Voluntary Organisations
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Author : Moi Ali
language : en
Publisher:
Release Date : 1996
The Diy Guide To Marketing For Charities And Voluntary Organisations written by Moi Ali and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Associations, institutions, etc categories.
This is a practical guide for those who have to make the most of a small marketing budget. Included are sections on image, identity and branding, advertising, public relations, direct mail, market research, and developing a marketing strategy.
The New Diy Guide To Marketing
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Author : Moi Ali
language : en
Publisher: Icsa Publishing
Release Date : 2001
The New Diy Guide To Marketing written by Moi Ali and has been published by Icsa Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Associations, institutions, etc categories.
This is a hands-on guide which shows how to apply classic marketing techniques to the particular challenges and opportunities which exist in the not-for-profit world. Starting with the basics of understanding your market, your product/s and branding, the guide moves on to the details of a range of promotional techniques (from advertising and direct mail to the media and the internet). Separate chapters look at cause-related marketing, PR and developing a marketing strategy. Real-life true stories (good and bad), interesting facts, tips and models bring the subject matter to life and encourage even the smallest voluntary organization to review its marketing mix.
The Diy Guide To Charity Newsletters
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Author : Chris Wells
language : en
Publisher:
Release Date : 1996
The Diy Guide To Charity Newsletters written by Chris Wells and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Associations, institutions, etc categories.
Aimed particularly at those with a limited budget who are trying to keep in touch with donors and supporters, this guide covers starting a newsletter, editing design, writing skills, and selling advertising space.
Charity Marketing
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Author : Fran Hyde
language : en
Publisher: Routledge
Release Date : 2021-12-19
Charity Marketing written by Fran Hyde and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-19 with Business & Economics categories.
Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.
Write For Charity
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Author : Gideon Burrows
language : en
Publisher: Gideon Burrows
Release Date :
Write For Charity written by Gideon Burrows and has been published by Gideon Burrows this book supported file pdf, txt, epub, kindle and other format this book has been release on with Social Science categories.
Write for Charity is your easy-to-use guide to creating compelling copy for your charity’s publications and online presence. Divided into simple-to-follow tips and advice, the emphasis is on small changes you can make to your writing that will generate more interest, more impact and more income for your charity. It covers how to write for your organisation’s newsletters and magazines, your marketing materials, your annual review and reports, your website and social media. Write for Charity can be read from cover to cover, or simple dipped into for expert advice on a subject of interest or weakness. Whether you work with a small community organisation or a national charity brand, you’ll quickly find your charity’s material is easier to put together, more powerful and more engaging. Vitally, you’ll find your words become more effective at getting readers to do what you want them to do.
Charity Shops
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Author : Suzanne Horne
language : en
Publisher: Routledge
Release Date : 2003-09-02
Charity Shops written by Suzanne Horne and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Business & Economics categories.
In the late 1990s, there was a distinct rise in interest in the non-profit sector, and in retailing and consumption. Drawing together these two concerns this book provides a comprehensive and international account of the retail charity sector. Charity shops are now significant occupiers of the UK high street, and are becoming familiar sites of consumption in the USA, Australia, Canada and Ireland. This volume provides the first overview of the history and development of the charity shop, incorporating material from a variety of disciplines, including marketing, retailing, cultural studies and social geography. Presenting recent research from the UK, Europe, Australia and North America, this book fills gap in the literature of the field, and will be of great interest to all practitioners, researchers and students wishing to study the charity shop phenomenon.
Charity Marketing
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Author : Ian Bruce
language : en
Publisher: Icsa Publishing
Release Date : 2005
Charity Marketing written by Ian Bruce and has been published by Icsa Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Associations, institutions, etc categories.
Over the last ten years, the need to use and understand a marketing approach has become ever more crucial to every organisation in the not-for-profit sector - and is an aspect of charity management which is still increasing in importance. This book, written by Ian Bruce, examines this topic.
The Marketing Handbook
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Author : Rosalind Druce
language : en
Publisher:
Release Date : 1988
The Marketing Handbook written by Rosalind Druce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Marketing categories.
Marketing For The Voluntary Sector
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Author : Paula Keaveney
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Marketing For The Voluntary Sector written by Paula Keaveney and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Using extensive case studies, the authors of Marketing for the Voluntarty Sector address all the essential elements involved in marketing a voluntary organization to its customers and how this differs from commercial and business organizations and their methods.
The Nonprofit Marketing Guide
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Author : Kivi Leroux Miller
language : en
Publisher: John Wiley & Sons
Release Date : 2010-05-13
The Nonprofit Marketing Guide written by Kivi Leroux Miller and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-13 with Business & Economics categories.
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.