Marketing For The Voluntary Sector
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Charity Marketing
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Author : Fran Hyde
language : en
Publisher: Routledge
Release Date : 2021-12-19
Charity Marketing written by Fran Hyde and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-19 with Business & Economics categories.
Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.
Marketing For The Voluntary Sector
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Author : Paula Keaveney
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Marketing For The Voluntary Sector written by Paula Keaveney and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Using extensive case studies, the authors of Marketing for the Voluntarty Sector address all the essential elements involved in marketing a voluntary organization to its customers and how this differs from commercial and business organizations and their methods.
An Approach To Marketing In The Voluntary Sector
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Author : A. G. Bovaird
language : en
Publisher:
Release Date : 1996
An Approach To Marketing In The Voluntary Sector written by A. G. Bovaird and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Associations, institutions, etc categories.
The Routledge Companion To Nonprofit Marketing
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Author : Adrian Sargeant
language : en
Publisher: Routledge
Release Date : 2007-11-22
The Routledge Companion To Nonprofit Marketing written by Adrian Sargeant and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-22 with Business & Economics categories.
Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers a complete overview of marketing issues in the nonprofit sector, and a review of the latest research.
Marketing Collaborations In The Voluntary Sector
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Author : Meg Abdy
language : en
Publisher:
Release Date : 2000
Marketing Collaborations In The Voluntary Sector written by Meg Abdy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Associations, institutions, etc categories.
Charity Marketing
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Author : Ian Bruce
language : en
Publisher: Icsa Publishing
Release Date : 2005
Charity Marketing written by Ian Bruce and has been published by Icsa Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Associations, institutions, etc categories.
Over the last ten years, the need to use and understand a marketing approach has become ever more crucial to every organisation in the not-for-profit sector - and is an aspect of charity management which is still increasing in importance. This book, written by Ian Bruce, examines this topic.
Strategic Marketing For Non Profit Organisations
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Author : Philip R. Kotler
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-10-03
Strategic Marketing For Non Profit Organisations written by Philip R. Kotler and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-03 with Business & Economics categories.
For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
The New Diy Guide To Marketing
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Author : Moi Ali
language : en
Publisher: Icsa Publishing
Release Date : 2001
The New Diy Guide To Marketing written by Moi Ali and has been published by Icsa Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Associations, institutions, etc categories.
This is a hands-on guide which shows how to apply classic marketing techniques to the particular challenges and opportunities which exist in the not-for-profit world. Starting with the basics of understanding your market, your product/s and branding, the guide moves on to the details of a range of promotional techniques (from advertising and direct mail to the media and the internet). Separate chapters look at cause-related marketing, PR and developing a marketing strategy. Real-life true stories (good and bad), interesting facts, tips and models bring the subject matter to life and encourage even the smallest voluntary organization to review its marketing mix.
The Voluntary Sector In Rural Development
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Author : Vimala Parthasarathy
language : en
Publisher: Partridge Publishing
Release Date : 2014-08-22
The Voluntary Sector In Rural Development written by Vimala Parthasarathy and has been published by Partridge Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-22 with Social Science categories.
Improving the health and living conditions of rural people in developing countries and building their income earning capacity for a dignified life of self- reliance are the central concern of governments. The effort calls for enormous resources and expertise affording enough opportunity for the emergence of the voluntary sector, comprising non-government organizations, to bring in funds, expertise and commitment. Increasing role of the sector has also thrown up many issues and challenges concerning its usefulness. The book, based on an in-depth study of select NGOs in South India, covers several aspects survey of the sectors role, relevance of marketing practices for social development, accountability issues, importance of relationships with stakeholders, performance measurement complexities, policy environment, success and failure cases and models. The Annex contains two practical tools - social marketing model of practices and a Rating Guide for NGOs. From specific experiences lessons are drawn for strengthening the sector so that it could contribute to development to the fullness of its potential. The book may be of practical use to NGOs, especially the smaller ones operating closer to communities and to policy makers, funding agencies and students of marketing. . a timely focus on the issues and challenges presently confronted by the Voluntary Sector in developing countries. Critical issues addressed with remarkable clarity and directness. .. commend it to NGOs, policy makers and funding agencies .. Jos V. Machado Former FAO Senior Officer and Regional Officer for Africa With meticulous research and convincing examples the author urges the NGO sector to employ social marketing practices to enhance the impact of rural development programs. She has highlighted critical issues that the sector has to resolve to prove worthy of its role in developing economies. The book is most timely. T S Nagarajan Retired Managing Director, Brooke Bond India Ltd.
The Diy Guide To Marketing For Charities And Voluntary Organisations
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Author : Moi Ali
language : en
Publisher:
Release Date : 1996
The Diy Guide To Marketing For Charities And Voluntary Organisations written by Moi Ali and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Associations, institutions, etc categories.
This is a practical guide for those who have to make the most of a small marketing budget. Included are sections on image, identity and branding, advertising, public relations, direct mail, market research, and developing a marketing strategy.