An Approach To Marketing In The Voluntary Sector
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An Approach To Marketing In The Voluntary Sector
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Author : A. G. Bovaird
language : en
Publisher:
Release Date : 1996
An Approach To Marketing In The Voluntary Sector written by A. G. Bovaird and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Associations, institutions, etc categories.
Charity Marketing
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Author : Fran Hyde
language : en
Publisher: Routledge
Release Date : 2021-12-19
Charity Marketing written by Fran Hyde and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-19 with Business & Economics categories.
Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.
Charity Marketing
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Author : Ian Bruce
language : en
Publisher: Icsa Publishing
Release Date : 2005
Charity Marketing written by Ian Bruce and has been published by Icsa Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Associations, institutions, etc categories.
Over the last ten years, the need to use and understand a marketing approach has become ever more crucial to every organisation in the not-for-profit sector - and is an aspect of charity management which is still increasing in importance. This book, written by Ian Bruce, examines this topic.
The Routledge Companion To Nonprofit Marketing
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Author : Adrian Sargeant
language : en
Publisher: Routledge
Release Date : 2007-11-22
The Routledge Companion To Nonprofit Marketing written by Adrian Sargeant and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-22 with Business & Economics categories.
Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers a complete overview of marketing issues in the nonprofit sector, and a review of the latest research.
Marketing For The Voluntary Sector
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Author : Paula Keaveney
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Marketing For The Voluntary Sector written by Paula Keaveney and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Using extensive case studies, the authors of Marketing for the Voluntarty Sector address all the essential elements involved in marketing a voluntary organization to its customers and how this differs from commercial and business organizations and their methods.
Strategic Marketing For Non Profit Organisations
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Author : Philip R. Kotler
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-10-03
Strategic Marketing For Non Profit Organisations written by Philip R. Kotler and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-03 with Business & Economics categories.
For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
The Voluntary Sector In Rural Development
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Author : Vimala Parthasarathy
language : en
Publisher: Partridge Publishing
Release Date : 2014-08-22
The Voluntary Sector In Rural Development written by Vimala Parthasarathy and has been published by Partridge Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-22 with Social Science categories.
Improving the health and living conditions of rural people in developing countries and building their income earning capacity for a dignified life of self- reliance are the central concern of governments. The effort calls for enormous resources and expertise affording enough opportunity for the emergence of the voluntary sector, comprising non-government organizations, to bring in funds, expertise and commitment. Increasing role of the sector has also thrown up many issues and challenges concerning its usefulness. The book, based on an in-depth study of select NGOs in South India, covers several aspects survey of the sectors role, relevance of marketing practices for social development, accountability issues, importance of relationships with stakeholders, performance measurement complexities, policy environment, success and failure cases and models. The Annex contains two practical tools - social marketing model of practices and a Rating Guide for NGOs. From specific experiences lessons are drawn for strengthening the sector so that it could contribute to development to the fullness of its potential. The book may be of practical use to NGOs, especially the smaller ones operating closer to communities and to policy makers, funding agencies and students of marketing. . a timely focus on the issues and challenges presently confronted by the Voluntary Sector in developing countries. Critical issues addressed with remarkable clarity and directness. .. commend it to NGOs, policy makers and funding agencies .. Jos V. Machado Former FAO Senior Officer and Regional Officer for Africa With meticulous research and convincing examples the author urges the NGO sector to employ social marketing practices to enhance the impact of rural development programs. She has highlighted critical issues that the sector has to resolve to prove worthy of its role in developing economies. The book is most timely. T S Nagarajan Retired Managing Director, Brooke Bond India Ltd.
Managing In The Voluntary Sector
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Author : Stephen P. Osborne
language : en
Publisher: Chapman & Hall
Release Date : 1996
Managing In The Voluntary Sector written by Stephen P. Osborne and has been published by Chapman & Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
This handbook is designed to meet the increasing demand for an authoritative book reflecting the many challenges facing managers in VNPOs. It takes a practical approach to issues and skills needed over a wide range of managerial topics, providing an all-in-one reference source for managers.
Strategic Marketing For Nonprofit Organizations
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Author : Alan R. Andreasen
language : en
Publisher:
Release Date : 2003
Strategic Marketing For Nonprofit Organizations written by Alan R. Andreasen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Nonprofit organizations categories.
For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations. Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
Strategic Positioning In Voluntary And Charitable Organizations
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Author : Celine Chew
language : en
Publisher: Routledge
Release Date : 2009-05-07
Strategic Positioning In Voluntary And Charitable Organizations written by Celine Chew and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-07 with Business & Economics categories.
Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, Strategic Positioning in Voluntary and Charitable Organizations reveals that charities are positioning themselves in their evolving external environment in distinctive ways that are not adequately explained by existing positioning theories. Based on original research that examines, for the first time, the usefulness of contemporary theoretical perspectives and interpretations of strategic positioning derived from the existing literature in explaining the positioning activities of charitable organizations within the wider voluntary and non-profit sector. Using a three-stage approach, which involves an exploratory survey and multiple case studies, this book provides: • evidence showing the extent of strategic positioning, the components of a positioning strategy and the process of developing a positioning strategy in charitable organizations that are involved in the provision of public services, • analysis of the key factors that influence the choice of a positioning strategy in the charitable context, and the depiction of these factors in an original integrating model, and • an exploration into the extent to which existing strategy/marketing literature on positioning is applicable in the charitable context. By challenging the adoption of current perspectives on strategic positioning derived from commercial strategy and marketing management literatures into the non-profit and non-market contexts, the author develops a theoretical framework that accounts for the uniqueness of positioning strategy in the non-profit sector. This uniqueness is attributed to the difference in positioning goals, the process of developing a positioning strategy, and the influencing factors on the choice of a positioning strategy in charities compared to commercial organizations. The implications of the findings provide useful lessons for managers of voluntary and charitable organizations in planning and developing their positioning activities, and for other stakeholders, such as policy makers, funders, donors and industry bodies.