The Dream Society How The Coming Shift From Information To Imagination Will Transform Your Business
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The Dream Society How The Coming Shift From Information To Imagination Will Transform Your Business
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Author : Rolf Jensen
language : en
Publisher: McGraw Hill Professional
Release Date : 2001-09-20
The Dream Society How The Coming Shift From Information To Imagination Will Transform Your Business written by Rolf Jensen and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-09-20 with Business & Economics categories.
"The Dream Society . . . provides dramatic insights into how marketing will operate in the 21st century."Atlanta Business Chronicle A fascinating look into the future of business, as featured in Fast Company The future is uncertainthe world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years. By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions. In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need. Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.
Collaborative Design
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Author : Stephen A.R. Scrivener
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Collaborative Design written by Stephen A.R. Scrivener and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Technology & Engineering categories.
Design occurs in a rich social context where the effectiveness and efficiency of social interaction and collective performance are key to successful outcomes. Increasingly, design is being explored and developed as a collective, collaborative, participatory, and even community process. The heightened recognition of designing as a social process has stimulated interest in collaborative design. This book contains the proceedings of the international conference "CoDesigning 2000" held in Coventry, England, September 2000. During this meeting exponents from a wide range of design domains came together to present and discuss perspectives on and new knowledge and understanding of collaborative design, and the evidence for enhanced design performance through collaboration. Within this volume different motivations for, conceptions of, and findings about collaborative design are addressed in 50 contributions by different research groups. Structured into 6 sections according to the main fields of interest, it provides a survey of the state of scientifically based knowledge and trends emerging from collaborative design research and their implications for a wide range of domains.
The Renaissance Society Digital Audio
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Author : Rolf Jensen
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-05-03
The Renaissance Society Digital Audio written by Rolf Jensen and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-03 with Social Science categories.
A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY. THIS IS A BOOK ABOUT THE FUTURE. Your future. Our future. The future of companies, the marketplace, and society. According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community. Welcome to The Renaissance Society. A world-class network of ordinary people who are changing the way companies and communities interact, they are the future--and they are us. This forward-thinking book guides you through tomorrow's hottest trends to help you: Make an emotional connection to your customers Create a value-driven company that engages your employees Adjust your business strategy for a flatter, global marketplace Reward individual expression and spark a tribal spirit Identify future trends to build long-term success Jensen and Aaltonen's razor-sharp predictions offer a much-needed headsup--and a major head-start--for your future success. You'll explore revolutionary ways in which the individual's role will shift from consumer to creator--much like it did during the European Renaissance. You'll find out why learning will become the world's largest industry and how services will become the twenty-first century's biggest growth market. You'll see a powerful shift in the concept of ownership, the role of employees within a company, and the role of companies in society. Most important, you'll be able to turn these fascinating predictions into real-world opportunities for decades to come. In The Renaissance Society, everybody matters. Each and every one of us has the power to reshape the future of our companies. To reignite the passion of our communities. And to restore our faith in ourselves, our dreams, and our limitless potential for growth. PRAISE FOR THE RENAISSANCE SOCIETY "Jensen and Aaltonen have created a captivating portrait of tomorrow, one that inspires us to think of alternatives. Decision makers in all fields will find that this book provides powerful reasons to question their grasp of the present." -- Riel Miller, Foresight Director, UNESCO "Mika and Rolf inspire our thinking and action with a book based on solid theory--and their vast experience working with leading international companies. It is a valuable reference for leaders in both business and politics." -- DR. STEFAN BERGHEIM, DIRECTOR, CENTER FOR SOCIETAL PROGRESS, GERMANY "The Renaissance Society is a fascinating and highly readable guide to the future and the possibilities it holds. These are hard times for many people but this book helps to lift our sights and see the scope now emerging for a step change in human achievement." -- Matthew Taylor, Chief Executive, Royal Society of Arts
Living Make Belief Thriving In A Dream Society
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Author : Jim Dator
language : en
Publisher: Springer Nature
Release Date :
Living Make Belief Thriving In A Dream Society written by Jim Dator and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Business Innovation In The Dream And Renaissance Societies Ebook Bundle
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Author : Rolf Jensen
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-09-13
Business Innovation In The Dream And Renaissance Societies Ebook Bundle written by Rolf Jensen and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Business & Economics categories.
2 E-Books in One The Renaissance Society THIS IS A BOOK ABOUT THE FUTURE. Your future. Our future. The future of companies, the marketplace, and society. According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community. Jensen and Aaltonen's razor-sharp predictions offer a much-needed headsup--and a major head-start--for your future success. You'll explore revolutionary ways in which the individual's role will shift from consumer to creator--much like it did during the European Renaissance. You'll find out why learning will become the world's largest industry and how services will become the twenty-first century's biggest growth market. You'll see a powerful shift in the concept of ownership, the role of employees within a company, and the role of companies in society. Most important, you'll be able to turn these fascinating predictions into real-world opportunities for decades to come. The Dream Society How Market Leaders from Disney to Nike Successfully Target Human Emotions and How Other Companies Can Join Them The Dream Society reveals the future of business after the Information Age, a future in which the story behind the product will provide the competitive edge. It provides insights into the six major markets that target our basic emotional needs, and discusses how organizations from Disney and Nike to Rolex are supplying information to help consumers satisfy those needs. Thought-provoking and timely, it details the ways in which today's dream society trades on the exciting world of human potential and dreams¬¬and what organizations must do to keep from being left behind.
What S Your Story
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Author : Ryan D. Mathews
language : en
Publisher: Pearson Education
Release Date : 2010-07-27
What S Your Story written by Ryan D. Mathews and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-27 with Business & Economics categories.
“As usual these two future-finders have their fi ngers on the pulse of what’s happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: ‘But wait! A story goes with it!’ You need to read this book to fi nd out why.” —Alan Webber, Co-founder, Fast Company magazine “A great story sparks our imagination, challenges us to think, and resonates with our collective conscience. Ryan Mathews and Watts Wacker’s story about telling stories does exactly this. It is an essential guidebook for capturing and conveying the essence of corporate identities and enriching brands.” —Paul A. Laudicina, Managing Officer and Chairman of the Board, A.T. Kearney Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, how they’re unique, what they believe. Stories capture their memories of the past and their hopes for the future. Stories are one more thing, too: They are your most powerful, most underutilized tool for competitive advantage.Whether you know it or not, your business is already telling stories. What’s Your Story? will help you take control of those stories and make them work for you. Legendary business thinkers Ryan Mathews and Watts Wacker reveal how to craft an unforgettable story...create the back story that makes it believable...make sure your story cuts through today’s relentless bombardment of consumer messages...and gets heard, remembered, and acted on. THE TEN FUNCTIONS OF STORYTELLING Discovering what stories can do for your business THE ABOLITION OF CONTEXT Telling stories when the past no longer defines the future THE FIVE MOST IMPORTANT STORY THEMES Leveraging themes your audiences will understand and believe APPLIED STORYTELLING 101 Storytelling for your industry, your company, your brand, and you MASTERING YOUR STORYTELLER’S TOOLBOX Making your stories more compelling, more believable, and downright unforgettable Use Storytelling to Gain Powerful Competitive Advantage in Today’s Increasingly Skeptical Marketplace Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management, and more Indispensable techniques for every CxO, entrepreneur, and marketing, sales, and communications executive The latest breakthrough book from best-selling futurists Ryan Mathews and Watts Wacker
The Wisdom Of Storytelling In An Information Age
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Author : Amy E. Spaulding
language : en
Publisher: Scarecrow Press
Release Date : 2004
The Wisdom Of Storytelling In An Information Age written by Amy E. Spaulding and has been published by Scarecrow Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Education categories.
A testament to the enduring value of spoken communication for persons of all ages and walks of life
The Hands Off Manager
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Author : Steve Chandler
language : en
Publisher: Red Wheel/Weiser
Release Date : 2012-03-22
The Hands Off Manager written by Steve Chandler and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-22 with Business & Economics categories.
“A liberating read that will cause you to act in your own best interests and the best interests of everyone working within your sphere of influence.” —John Hoover, New York Times–bestselling author of How to Work for an Idiot The number one reason cited in exit interviews for an employee quitting is “my manager.” This can be for multiple reasons—including one that many managers and executives aren’t even aware of: Today’s employees simply don’t respond to the old hands-on, militaristic management styles. They are highly independent, individual professionals with their own fully developed ideas. Leaders and managers who try to micromanage them will inevitably confront widespread disgruntlement, absenteeism, and turnover . . . and increase their own and their employees’ stress levels. The Hands-Off Manager offers a new vision for all managers. With stories, examples, and activities for the reader to practice, this book shows any manager—new or seasoned—how to coach and mentor employees rather than hover over their shoulders and goad them into action. In this system, each employee’s strength is honored and honed in a climate of partnership and mutual goal-setting—a powerful ingredient for organizational growth and success.
Handbook Of Research On Resident And Tourist Perspectives On Travel Destinations
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Author : Pinto, Patrícia
language : en
Publisher: IGI Global
Release Date : 2020-06-19
Handbook Of Research On Resident And Tourist Perspectives On Travel Destinations written by Pinto, Patrícia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-19 with Business & Economics categories.
Tourism is an economic and social phenomenon that is centered on a tourist’s experience and is dependent on the experiences that are co-created and provided to tourists. Tourism destination managers must understand what tourists perceive as engaging, intense, and memorable in order to remain successful. However, care must also be given to the residents’ perception of local tourism development and how it impacts their community. This is a fundamental aspect for tourism development since host communities that support tourism development tend to be more hospitable with tourists, which influences their satisfaction and loyalty. Moreover, the interaction with residents of host communities is a crucial component of the quality of the tourist experience, contributing to the long-term success and sustainability of destinations. The The Handbook of Research on Resident and Tourist Perspectives on Travel Destinations is a collection of innovative research that examines travel destinations from the resident and tourist perspectives in order to better support and inform the tourism development process and to make the destinations attractive to visitors while at the same time contributing to resident quality of life and happiness. While highlighting topics including sustainable development, hotel management, and customer satisfaction, this book is ideally designed for government officials, tour developers, travel agencies, brand managers, advertising agencies, restaurateurs, public administrators, hotel managers, tourist industry professionals, academicians, researchers, and students.
The Meritocracy Trap
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Author : Daniel Markovits
language : en
Publisher: Penguin
Release Date : 2019-09-10
The Meritocracy Trap written by Daniel Markovits and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-10 with Social Science categories.
A revolutionary new argument from eminent Yale Law professor Daniel Markovits attacking the false promise of meritocracy It is an axiom of American life that advantage should be earned through ability and effort. Even as the country divides itself at every turn, the meritocratic ideal – that social and economic rewards should follow achievement rather than breeding – reigns supreme. Both Democrats and Republicans insistently repeat meritocratic notions. Meritocracy cuts to the heart of who we are. It sustains the American dream. But what if, both up and down the social ladder, meritocracy is a sham? Today, meritocracy has become exactly what it was conceived to resist: a mechanism for the concentration and dynastic transmission of wealth and privilege across generations. Upward mobility has become a fantasy, and the embattled middle classes are now more likely to sink into the working poor than to rise into the professional elite. At the same time, meritocracy now ensnares even those who manage to claw their way to the top, requiring rich adults to work with crushing intensity, exploiting their expensive educations in order to extract a return. All this is not the result of deviations or retreats from meritocracy but rather stems directly from meritocracy’s successes. This is the radical argument that Daniel Markovits prosecutes with rare force. Markovits is well placed to expose the sham of meritocracy. Having spent his life at elite universities, he knows from the inside the corrosive system we are trapped within. Markovits also knows that, if we understand that meritocratic inequality produces near-universal harm, we can cure it. When The Meritocracy Trap reveals the inner workings of the meritocratic machine, it also illuminates the first steps outward, towards a new world that might once again afford dignity and prosperity to the American people.