The Economics Of Emotion How To Build A Business Everyone Will Love
DOWNLOAD
Download The Economics Of Emotion How To Build A Business Everyone Will Love PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Economics Of Emotion How To Build A Business Everyone Will Love book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Economics Of Emotion How To Build A Business Everyone Will Love
DOWNLOAD
Author : Kyle M. K.
language : en
Publisher: Lioncrest Publishing
Release Date : 2019-01-14
The Economics Of Emotion How To Build A Business Everyone Will Love written by Kyle M. K. and has been published by Lioncrest Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-14 with Business & Economics categories.
Finding success in today's marketplace is not about data, numbers, or projections-it's about understanding people and what drives them. This invaluable guide provides the knowledge you'll need to transform your business, inside and out, into a more admired and human-centric enterprise. People make decisions based on their emotions. It's a basic truth that has allowed organizations like Apple and Disney to build passionate followings while rival companies struggle to compete. To create enduring employee and consumer loyalties, and propel your brand to long-term success, you need to tap into the power of emotion. The universal resource of emotion can be your most valuable asset when it comes to setting a purpose, designing a company culture, developing products and services, and so much more. In The Economics of Emotion, business consultant Kyle M.K. helps you design an emotionally focused commercial experience that will enrich the lives of your employees and customers alike.
Emotional Business
DOWNLOAD
Author : Ravi Rao Med
language : en
Publisher: iUniverse
Release Date : 2012-06
Emotional Business written by Ravi Rao Med and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06 with Business & Economics categories.
If you've ever felt ignored as a customer, humiliated by a teammate, drained by workplace politics, or painfully isolated in a big company, then you've experienced the business effects of emotional disconnection. In today's knowledge-driven and service centered economy, emotional excellence isn't idealism. It is a practical necessity for growth and retaining superior talent. The Industrial Revolution is over, and the Emotional Revolution has now begun. Recognizing that emotion is part of the fabric of human biology, the hundred billion neurons in every brain can be emotionally engaged to: - Evoke intense customer passion to boost sales - Eliminate the financial self-destruction of infighting - Excite employees to care for each other to ensure effectiveness Written for anyone from the small business employee to the corporate CEO, this step-by step guidebook contains dozens of practical checklists and examples to immediately create connection with customers and colleagues. If you get the emotions right, you get the business right.
Emotional Value
DOWNLOAD
Author : Janelle Barlow
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2000-04-01
Emotional Value written by Janelle Barlow and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04-01 with Business & Economics categories.
Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences. Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences.
Built To Love
DOWNLOAD
Author : Peter Boatwright
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2010
Built To Love written by Peter Boatwright and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Leading companies do more than produce things that work better. Their products and services make customers feel better. They create captivating products that energize the marketplace and set the standard for what customers want and expect. But this isn’t something you can add on after the fact. Your products and services must be built to love from the very start. This book tells you why and shows you how. Peter Boatwright and Jonathan Cagan have worked with market-leading companies ranging from Fortune 100 corporations to niche firms in a variety of industries. They’ve found that for companies to form deep bonds with customers, emotions must be generated by a product itself—trying to associate emotions with a product simply through advertising is unreliable, expensive, and ultimately ineffective. They marshal stock market data that proves the bottom-line benefit of high-emotion products, as well as data showing that people are willing to pay more for products with emotionally rich features. After demonstrating that authentic product emotion really does pay off, Boatwright and Cagan move on to how—how emotion can be broken down into its core building blocks, how it can then be used to develop new products and services, and how product touch points, in particular visual touch points, deliver those emotions. Emotion can be built into any product or service—a point vividly illustrated through case studies from a variety of industries. Emotion is fundamental to all that is human, including the products we enjoy. Built to Love offers a clear method and a set of tools to help you gain loyal, even fanatical customers by going beyond mere efficiency and speaking to people’s deepest needs and wants.
DOWNLOAD
Author : 凱爾．MK
language : zh-CN
Publisher: 今周刊出版
Release Date : 2021-04-28
written by 凱爾．MK and has been published by 今周刊出版 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-28 with Business & Economics categories.
Amazon 4.8分好評， 當今商業世界中最迫切需要的一本書！ 我們已全面進入情緒經濟時代， 從手搖店到大企業、從創業者到行銷人，人人都該懂的商業運作本質， 解密蘋果、迪士尼、Google等一流企業都在奉行的人本思維。 人類所有的需求與反應都來自於情緒，掌握「樂、悲、怒、懼、厭」等五大核心情緒， 為員工與客戶設計天衣無縫的完整體驗，才能打造真正卓越的商業模式。 為什麼蘋果公司的廣告，只會出現使用者的歡樂影像，卻從不提產品功能？ 為什麼星巴克要在咖啡杯寫上客人的名字？Google首頁又為何如此樸素？ 因為想要在現代市場上取得成功，不論公司的規模大小、產品獨特與否、模式是否創新，你都需要先搞定「情緒」！ 人類根據自己的情緒做出決定，情緒主導我們行動的力量，這是一個必須認清的基本事實。客戶對你的產品或服務產生什麼樣的情緒，正是他們是否買單的驅動關鍵。 世界上擁有最忠誠粉絲的商業巨擘，如蘋果、迪士尼、Google、星巴克、麗思卡爾頓酒店等卓越企業，皆是善用情緒的力量，能夠在競爭對手接連挑戰的同時，建立大批熱情忠實的追隨者。 凱爾．MK長期與全球卓越企業合作，在研究過程中，他發現了「情緒」在商業中的強大影響力與效用。他透過本書帶領讀者認識在生活中無處不在的五大核心情緒，並設計以情緒為中心的商業體驗。 為了建立長期的員工和消費者忠誠度，並推動品牌取得長期的成功，在設定公司目標宗旨、設計企業文化、開發產品和服務時，情緒的資源會是你最寶貴的資產。無論你是一人公司或是萬人大企業，你都能豐富客戶與員工的生活，創造出人見人愛的情緒經濟體驗。 作者簡介 凱爾．MK（KYLE M.K.） 身為客戶體驗與領導統御顧問，他設計出許多方法，徹底改變企業與客戶和員工的互動。他跟蘋果、迪士尼、麗思卡爾頓和星巴克等龍頭企業一起工作並進行研究，發現「情緒經濟」的強大潛力。 他在商業界廣泛運用情緒經濟學的諸多法則，在飯店服務、產品開發、休閒娛樂和零售業領域都做得非常成功。凱爾現在與妻子住在美國德州奧斯汀。 更多訊息請上網查詢：www.kylemk.com 譯者簡介 陳重亨 淡江大學國貿系畢業，曾任《財訊快報》《經濟日報》編譯，譯作散見於今周刊、財信、皇冠、時報、遠流、臉譜、麥田、新星球、聯經等出版公司。譯有《行動的勇氣》《非理性效應》《金融的智慧》《獲利的法則》《這一天過得很充實》《鍵盤參與時代來了！》《忍耐力》《自食惡果》《大緊縮》《失控的撙節》《正如身體駕御意識》等書。
Emotionomics
DOWNLOAD
Author : Dan Hill
language : en
Publisher:
Release Date : 2008
Emotionomics written by Dan Hill and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with BUSINESS & ECONOMICS categories.
'I believe that 'emotion' is where it's at' Tom Peters For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. But many companies have not yet accepted that fact, much less acted on it.Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management.Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors.
The Emotional Life Of Money
DOWNLOAD
Author : Mary Cross
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2017-09-15
The Emotional Life Of Money written by Mary Cross and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-15 with Business & Economics categories.
This fascinating book illustrates how human behavior regarding money is triggered by emotion and powered by our psychic makeup, empowering readers to better understand their own behavior and decision making with money. Beyond being an essential medium of exchange, money carries deep psychological significance: having enough of it confers power and status and provides the potential to sustain our lifestyle and fulfill our desires. Not having money triggers a breadth of negative emotions. This book explores the psychological payload money carries and the emotional effects it generates, allowing readers to better understand people's behavior with money and its effects on their own lives. The Emotional Life of Money: How Money Changes the Way We Think and Feel identifies common hang-ups and anxieties about money; summarizes current academic research on money behavior and how people make decisions about their money; discusses the newest branch of economics, behavioral economics; and explores the possibility of the disappearance of cash in the digital future. General readers will be able to comprehend why money has often generated intense feelings of desire, greed, envy, elation, and other emotions, as well as sense of status; and undergraduate students in psychology, economics, and sociology courses will benefit from learning about the latest research on behavior economics and the powerful psychological and emotional effects of money.
The Origin Of Humanness In The Biology Of Love
DOWNLOAD
Author : Humberto Maturana Romesín
language : en
Publisher: Andrews UK Limited
Release Date : 2012-02-21
The Origin Of Humanness In The Biology Of Love written by Humberto Maturana Romesín and has been published by Andrews UK Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-21 with Philosophy categories.
The central concern of this book is us human beings. The authors' basic question is: ‘How is it that we can live in mutual care, have ethical concerns, and at the same time deny all that through the rational justification of aggression?' The authors answer this basic question indirectly by providing a look into the fundaments of our biological constitution, concentrating on what they term emotioning, that is the flow of emotions in daily life that guides the flow of the systemic conservation of a manner of living. Maturana and Verden-Zöller claim that the fundamental emotion that gave rise to humans as sapient languaging beings was love, and that this remains our fundament even when other emotions become socially prevalent.
Emotional Intelligence
DOWNLOAD
Author : Benedict Daniel
language : en
Publisher: F&f Publishing
Release Date : 2021-02-13
Emotional Intelligence written by Benedict Daniel and has been published by F&f Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-13 with categories.
★ Get this book with 55% discount. LAST DAYS! ★ 2 Books in 1. Incredible Boxset. Become a Great Leader using Emotional Intelligence! If you want to know yourself more deeply, and use emotional intelligence to Improve your social and leadership skills, then keep reading. This boxset includes: Emotional Intelligence for Leadership In this book, not only you will learn how to best communicate with absolutely anyone, but you will also learn about the common stumbling blocks that a lot of people encounter when trying to be more open but end up knocking them off the path or discouraging them entirely. Inside, you will find fool-proof ways to overcome your biggest fears and live the life you are striving for. You will learn: Exactly what EQ, or emotional intelligence, is How to find out if you have it How to develop better emotional intelligence Tips, tools, and tricks to be better at communicating Fool-proof ways to overcome shyness The perfect way to have a conversation with absolutely anyone The secret to building deep, genuine relationships How to nail down-and perfect-exactly what that elusive element of charisma is The only five steps you need to be a great leader How to talk to your employees The best way to motivate your employees to give their best every day You will learn step-by-step instructions for all of your most challenging communication and social interaction situations. These are all skills you can learn, practice, and master. Understanding other people does not have to be a mystery. By increasing your emotional intelligence, you will learn how to predict what other people will do, and you will be able to use that to your advantage. Emotional Intelligence Business In this book, you will discover different components of emotional intelligence at work. For instance, you will discover how you can work effectively in teams, establish better relationships with your employers, trigger effective influence, and generate energy and enthusiasm to push for meaningful change. As a leader, it is important to know your moods and emotions. You need to have sufficient knowledge of the emotional needs that push you and define your behavior. Inside you will discover: Why emotions are crucial The role of emotions in decision making Emotional intelligence Motivation Self-control Emotions and business How to increase your emotional intelligence? How to improve your leadership? And many more... Emotional intelligence, also referred to as EQ, refers to the ability to recognize and control your emotions and relationships. It is a crucial factor in professional and personal success. While IQ will help you reach the door, it is your EQ to relate with others and take charge of your emotions and others that will define your level of success. Would You Like to Know More? Scroll up and click the "Buy Now" button to become the leader you deserve to be and to improve your life Buy it NOW and let your customer get addicted to this amazing book!
You Can Do Anything
DOWNLOAD
Author : George Anders
language : en
Publisher: Hachette UK
Release Date : 2017-08-08
You Can Do Anything written by George Anders and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-08 with Education categories.
In a tech-dominated world, the most needed degrees are the most surprising: the liberal arts. Did you take the right classes in college? Will your major help you get the right job offers? For more than a decade, the national spotlight has focused on science and engineering as the only reliable choice for finding a successful post-grad career. Our destinies have been reduced to a caricature: learn to write computer code or end up behind a counter, pouring coffee. Quietly, though, a different path to success has been taking shape. In You Can Do Anything, George Anders explains the remarkable power of a liberal arts education - and the ways it can open the door to thousands of cutting-edge jobs every week. The key insight: curiosity, creativity, and empathy aren't unruly traits that must be reined in. You can be yourself, as an English major, and thrive in sales. You can segue from anthropology into the booming new field of user research; from classics into management consulting, and from philosophy into high-stakes investing. At any stage of your career, you can bring a humanist's grace to our rapidly evolving high-tech future. And if you know how to attack the job market, your opportunities will be vast. In this book, you will learn why resume-writing is fading in importance and why "telling your story" is taking its place. You will learn how to create jobs that don't exist yet, and to translate your campus achievements into a new style of expression that will make employers' eyes light up. You will discover why people who start in eccentric first jobs - and then make their own luck - so often race ahead of peers whose post-college hunt focuses only on security and starting pay. You will be ready for anything.