The Effect Of Social Media Influencers Communications On Generation Z Towards E Banking
DOWNLOAD
Download The Effect Of Social Media Influencers Communications On Generation Z Towards E Banking PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Effect Of Social Media Influencers Communications On Generation Z Towards E Banking book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Effect Of Social Media Influencers Communications On Generation Z Towards E Banking
DOWNLOAD
Author : Germien Amer
language : en
Publisher: The Writer Operation
Release Date :
The Effect Of Social Media Influencers Communications On Generation Z Towards E Banking written by Germien Amer and has been published by The Writer Operation this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
The book measures the effect power of influence marketing communications on generation Z known as the digital natives —————— The book explores how influencing communications has change generation Z culture, financial habits and ideologies towards e-payment solutions ——————— The book identifies the best practices the best practices for influencing communications highlighting their credibility factors that enrich brands perception, maximize customer awareness and loyalty
Digital And Social Media Marketing
DOWNLOAD
Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
The Dynamics Of Influencer Marketing
DOWNLOAD
Author : José M. Álvarez-Monzoncillo
language : en
Publisher: Taylor & Francis
Release Date : 2022-08-08
The Dynamics Of Influencer Marketing written by José M. Álvarez-Monzoncillo and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-08 with Business & Economics categories.
YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence.
Digital Project Practice For Banking And Fintech
DOWNLOAD
Author : Tobias Endress
language : en
Publisher: CRC Press
Release Date : 2024-03-13
Digital Project Practice For Banking And Fintech written by Tobias Endress and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-13 with Business & Economics categories.
New technology and changes in the regulatory framework have had a significant impact; various new players have emerged, and new business models have evolved. API-based ecosystems have become the new normal and collaboration in the financial and banking industry has reached new levels. Digital Project Practice for Banking and FinTech focuses on technology changes in the financial industry and their implications for business practice. A combination of practical experience in the field as well as academic research, the book explores a wide range of topics in the multifaceted landscape of FinTech. It examines the industry’s various dimensions, implications, and potential based on academic research and practice. From project management in the digital era to the regulation and supervision of FinTech companies, the book delves into distinct aspects of this dynamic field, offering valuable insights and practical knowledge. It provides an in-depth overview of various unfolding developments and how to deal with and benefit from them. The book begins by exploring the unique challenges and opportunities project management presents in the digital era. It examines the evolving role of project management and provides strategies for effectively navigating the complexities of digital transformation initiatives. The book then covers such topics as: Financial Technology Canvas, a powerful tool for facilitating effective communication within fintech teams Process automation implementation in the financial sector and related benefits, challenges, and best practices to drive operational efficiency and enhance customer experiences Robotic process automation in financial institutions Cyptoeconomics and its potential implications for the diffusion of payment technologies The efficiency and risk factors associated with digital disruption in the banking sector. At its core, this book is about real-world practice in the digital banking industry. It is a source of different perspectives and diverse experiences from the global financial and banking industry. .
Customer Relationship Management
DOWNLOAD
Author : Samit Chakravorti
language : en
Publisher: SAGE
Release Date : 2023-02-23
Customer Relationship Management written by Samit Chakravorti and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-23 with Business & Economics categories.
A uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.
Revolutionizing Customer Centric Banking Through Ict
DOWNLOAD
Author : Singh, Dharmendra
language : en
Publisher: IGI Global
Release Date : 2024-04-16
Revolutionizing Customer Centric Banking Through Ict written by Singh, Dharmendra and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-16 with Business & Economics categories.
Many developing countries face a significant challenge: their population needs access to essential financial services. This financial exclusion limits their ability to save, invest, and participate fully in the economy. Despite the rapid advancements in information and communication technology (ICT), millions of people remain underserved by traditional banking systems. Revolutionizing Customer-Centric Banking Through ICT addresses this critical issue by exploring how ICT innovations can revolutionize financial services in developing countries. By offering a comprehensive review of digital transformation in banking, the book highlights the potential of mobile banking, digital payment systems, and blockchain technology to bridge the financial inclusion gap. It showcases real-world examples and cutting-edge strategies, motivating entrepreneurs, financial institutions, and policymakers to embrace technology-driven financial solutions. The book also aims to educate readers about the transformative impact of ICT on financial services, empowering them to make informed decisions to enhance their economic well-being.
Fintech And Cryptocurrency
DOWNLOAD
Author : Mohd Naved
language : en
Publisher: John Wiley & Sons
Release Date : 2023-11-21
Fintech And Cryptocurrency written by Mohd Naved and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-21 with Computers categories.
FINTECH and CRYPTOCURRENCY Dive into the world of fintech and cryptocurrency through the engaging perspectives of this diverse group of authors and uncover the intricate connections between technology, finance, and cryptocurrency that make this a must-have for anyone intrigued by the future of digital society. Digital currencies, decentralization of money, and the growth of new technologies like blockchain, the Internet of Things, and machine learning have produced new opportunities and difficulties for banking and finance, as well as users of these services in electronic commerce. New banking and finance technologies may improve operational efficiency, risk management, compliance, and client pleasure, but they can decrease barriers and introduce new concerns, such as cybersecurity risk. Cryptocurrencies with smart contracts for payments and trading, as well as AI systems with adaptive algorithms that allow picture and speech recognition, expert judgement, group categorization, and forecasting in a variety of fields, are instances of increased automation. Simultaneously, the potentials pose risks and raise regulatory concerns. The rise of blockchain technology and its widespread use have had a significant impact on the operation and management of digital systems. At the same time, researchers and practitioners have paid close attention to digital finance. Blockchain’s first applications were limited to the production of digital currency, but it has now been expanded to include financial and commercial applications. Innovative digital finance has had a huge impact on business and society since it has been extensively adopted by businesses and consumers. As a result, the goal of this edited book is to expand and deepen our knowledge of the business possibilities of novel blockchain and digital financial applications.
Responsibility In Strategic Communication
DOWNLOAD
Author : Denisa Hejlová
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-02-17
Responsibility In Strategic Communication written by Denisa Hejlová and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-17 with Business & Economics categories.
Responsibility in Strategic Communication offers a profound exploration into responsible strategic communication, differentiating genuine commitment from mere promises of responsibility.
The Psychological Facets Of Consumer Brand Relationship In The Digital World
DOWNLOAD
Author : Khalid Hussain
language : en
Publisher: Frontiers Media SA
Release Date : 2023-06-29
The Psychological Facets Of Consumer Brand Relationship In The Digital World written by Khalid Hussain and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-29 with Science categories.
Proceedings Of The 2024 3rd International Conference On Economics Smart Finance And Contemporary Trade Esfct 2024
DOWNLOAD
Author : Kun Zhang
language : en
Publisher: Springer Nature
Release Date : 2024-10-19
Proceedings Of The 2024 3rd International Conference On Economics Smart Finance And Contemporary Trade Esfct 2024 written by Kun Zhang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-19 with Business & Economics categories.
This book is open access. About ESFCT 2024 2024 3rd International Conference on Economics, Smart Finance and Contemporary Trade ESFCT2022 has been successfully held on July 22-24, 2022 in Xi’an, China. ESFCT2023 has been held on July 28-30, 2023 in Dali, China. In the ever-evolving landscape of global economics, the integration of smart finance and the intricacies of contemporary trade practices play a pivotal role in shaping the future of economies around the world. The 3rd International Conference on Economics, Smart Finance, and Contemporary Trade (ESFCT 2024) serves as a premier forum for academics, researchers, professionals, and policymakers from various disciplines to engage in a comprehensive discussion on the latest trends, challenges, and advancements in the field. ESFCT 2024 aims to foster a deeper understanding of the dynamic interplay between economic theories, the innovative application of smart financial instruments, and the evolving nature of global trade dynamics. Research Background: The landscape of global finance and trade has been undergoing substantial transformations, driven by technological advancements, shifts in geopolitical relations, and changing consumer behaviors. The emergence of smart finance, characterized by the application of blockchain, artificial intelligence, and big data analytics, has revolutionized the way financial services are delivered and consumed. Concurrently, contemporary trade practices are adapting to new realities, including the rise of e-commerce, changes in supply chain management, and the increasing importance of sustainability considerations. Amidst these shifts, understanding the economic implications of these trends is crucial for policymakers, businesses, and researchers alike. Research Status: Current research in the domain of economics, smart finance, and contemporary trade is vast and multifaceted, reflecting the complexity of the global economic system. Theories of economic growth and development continue to evolve, incorporating insights from behavioral economics, environmental economics, and the study of economic resilience. In the realm of smart finance, significant progress has been made in exploring the potential of technologies like blockchain for enhancing transparency, reducing fraud, and facilitating more efficient transactions. Similarly, research on contemporary trade practices is focusing on the impact of trade wars, the reconfiguration of global supply chains, and the role of international trade agreements in shaping economic outcomes. Research Objectives: The primary objectives of ESFCT 2024 are to: 1. Provide an interdisciplinary platform for sharing the latest research findings, innovative ideas, and best practices in the fields of economics, smart finance, and contemporary trade. 2. Foster collaboration among participants from academia, industry, and government to address the complex challenges facing the global economy. 3. Highlight the implications of recent technological advancements for financial services, trade practices, and economic policy. 4. Explore the interconnections between economic theory, financial innovation, and trade dynamics, with a particular focus on sustainability and inclusion. 5. Encourage the development of forward-looking strategies that leverage the potential of smart finance and contemporary trade to promote economic growth and resilience.