The Effectiveness Of Customer Relationship Management Critical Success Factors And Benefits With California Companies
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The Effectiveness Of Customer Relationship Management Critical Success Factors And Benefits With California Companies
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Author : Curran Chu
language : en
Publisher:
Release Date : 2006
The Effectiveness Of Customer Relationship Management Critical Success Factors And Benefits With California Companies written by Curran Chu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Customer relations categories.
Critical Success Factor Framework For Customer Relationship Management And Business Intelligence Implementation
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Author : Reshma Sameer Naik
language : en
Publisher:
Release Date : 2010
Critical Success Factor Framework For Customer Relationship Management And Business Intelligence Implementation written by Reshma Sameer Naik and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Critical Success Factors In Customer Relationship Management Implementation
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Author : Kamyar Kavosh
language : en
Publisher:
Release Date : 2015
Critical Success Factors In Customer Relationship Management Implementation written by Kamyar Kavosh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
The purpose of this study is to find the critical success factors of customer relationship management implementation in automobile industry. Semi-structured interviews were carried out to collect the needed data. The interviews were written or recorded then transcribed and analyzed by implying content analysis method. The results have reflected that all the investigated companies are implementing CRM furthermore some success factors such as training employees, top management support and the desired organizational culture have been determined that impacts the project significantly and intensely toward obtaining the desired results.
Social Customer Relationship Management
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Author : Rainer Alt
language : en
Publisher: Springer
Release Date : 2020-09-13
Social Customer Relationship Management written by Rainer Alt and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-13 with Business & Economics categories.
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
Managing Customer Experience And Relationships
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Author : Don Peppers
language : en
Publisher: John Wiley & Sons
Release Date : 2016-10-25
Managing Customer Experience And Relationships written by Don Peppers and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-25 with Business & Economics categories.
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the customer base that drives revenue and generates higher margins. A practical framework for implementing the IDIC model merges theory, case studies, and strategic analysis to provide a ready blueprint for execution, and in-depth discussion of communication, metrics, analytics, and more allows you to optimize the relationship on both sides of the table. This new third edition includes updated examples, case studies, and references, alongside insightful contributions from global industry leaders to give you a well-rounded, broadly-applicable knowledge base and a more effective CRM strategy. Ancillary materials include a sample syllabus, PowerPoints, chapter questions, and a test bank, facilitating use in any classroom or training session. The increased reliance on customer relationship management has revealed a strong need for knowledgeable practitioners who can deploy effective initiatives. This book provides a robust foundation in CRM principles and practices, to help any business achieve higher customer satisfaction. Understand the fundamental principles of the customer relationship Implement the IDIC model to improve CRM ROI Identify essential metrics for CRM evaluation and optimization Increase customer loyalty to drive profits and boost margins Sustainable success comes from the customer. If your company is to meet performance and profitability goals, effective customer relationship management is the biggest weapon in your arsenal—but it must be used appropriately. Managing Customer Experience and Relationships, Third Edition provides the information, practical framework, and expert insight you need to implement winning CRM strategy.
Customer Relationship Management
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Author : 50MINUTES.COM,
language : en
Publisher: 50Minutes.com
Release Date : 2017-08-25
Customer Relationship Management written by 50MINUTES.COM, and has been published by 50Minutes.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-25 with Business & Economics categories.
Understand customer relationship management in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide. Customer relationship management is a valuable tool in an increasingly competitive business world. It allows companies to find out who their customers are and what they want, which enables them to tailor their communication and offers to their clients. No matter what your sector of activity, an effective CRM strategy will boost customer satisfaction, increase performance and give you a valuable edge over the competition. In 50 minutes you will be able to: • Understand the wide range of tools and techniques used in customer relationship management • Tailor your communications to your customers’ needs and expectations • Evaluate the success of your CRM strategy based on a number of key performance indicators ABOUT 50MINUTES.COM | MANAGEMENT AND MARKETING The Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.
The Exploration Of Critical Success Factors Csfs In Implementing Customer Relationship Management Crm Systems
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Author : Manrong Zhu
language : en
Publisher:
Release Date : 2006
The Exploration Of Critical Success Factors Csfs In Implementing Customer Relationship Management Crm Systems written by Manrong Zhu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Customer Relationship Management
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Author : Gerhard Raab
language : en
Publisher: CRC Press
Release Date : 2016-05-13
Customer Relationship Management written by Gerhard Raab and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-13 with Business & Economics categories.
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.
The Critical Factors And Benefits Evaluation In The Business S Construction And Implementation Of Customer Relationship Management Crm
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Author : 古博文
language : en
Publisher:
Release Date : 2005
The Critical Factors And Benefits Evaluation In The Business S Construction And Implementation Of Customer Relationship Management Crm written by 古博文 and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
Effective Customer Relationship Management
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Author :
language : en
Publisher: Cambria Press
Release Date :
Effective Customer Relationship Management written by and has been published by Cambria Press this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.