Critical Success Factor Framework For Customer Relationship Management And Business Intelligence Implementation
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Critical Success Factor Framework For Customer Relationship Management And Business Intelligence Implementation
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Author : Reshma Sameer Naik
language : en
Publisher:
Release Date : 2010
Critical Success Factor Framework For Customer Relationship Management And Business Intelligence Implementation written by Reshma Sameer Naik and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Implementing Sap Crm
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Author : Vivek Kale
language : en
Publisher: CRC Press
Release Date : 2014-12-03
Implementing Sap Crm written by Vivek Kale and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-03 with Business & Economics categories.
In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted implementing this most critical customer-oriented application due in large part to the lack of a single-point resource on implementing a CRM system. This book attempts to fill that gap. Implementing SAP® CRM will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation. CRM implementations can add significant benefit to the company’s bottom line only if the company first transforms itself into a customer-centric and customer-responsive enterprise. This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion). It further spells out business process reengineering (BPR) strategies to configure internal business processes and operations with SAP CRM to improve customer-facing strategies, services, and relationships.
Customer Relationship Management Using Business Intelligence
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Author : Graham Sturdy
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2012-11-15
Customer Relationship Management Using Business Intelligence written by Graham Sturdy and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-15 with Business & Economics categories.
This is an important text for all students and practitioners of Business Intelligence (BI) and Customer Relationship Management (CRM). It provides a comprehensive resource for understanding and implementing Enterprise Resource Planning (ERP) and BI solutions within the organisational context. It provides an in-depth coverage of all key areas relating to the implementation of ERP and BI systems. It provides unique practical guidance on implementing ERP and BI strategies as formulated by the author and a range of academic practitioners and industry experts. Importantly, it demonstrates how these systems can be implemented in a real-world environment and in a way that provides strategic alignment that is compatible with the strategic vision of the organisation. The author presents a “BI Psychology Adoption Model” which represents new and innovative thinking in relation to how employees within organisations react to the introduction of new technology within the workplace.
Critical Success Factors In Customer Relationship Management Implementation
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Author : Kamyar Kavosh
language : en
Publisher:
Release Date : 2015
Critical Success Factors In Customer Relationship Management Implementation written by Kamyar Kavosh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
The purpose of this study is to find the critical success factors of customer relationship management implementation in automobile industry. Semi-structured interviews were carried out to collect the needed data. The interviews were written or recorded then transcribed and analyzed by implying content analysis method. The results have reflected that all the investigated companies are implementing CRM furthermore some success factors such as training employees, top management support and the desired organizational culture have been determined that impacts the project significantly and intensely toward obtaining the desired results.
Critical Factors For Adoption Of Customer Relationship Management
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Author : Omar Hasan Salah
language : en
Publisher: Springer Nature
Release Date :
Critical Factors For Adoption Of Customer Relationship Management written by Omar Hasan Salah and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Software Engineering Research Management And Applications 2012
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Author : Roger Lee
language : en
Publisher: Springer
Release Date : 2012-05-24
Software Engineering Research Management And Applications 2012 written by Roger Lee and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-24 with Technology & Engineering categories.
The series Studies in Computational Intelligence (SCI) publishes new developments and advances in the various areas of computational intelligence-quickly and with a high quality. The intent is to cover the theory, applications, and design methods of computational intelligence, as embedded in the fields of engineering, computer science, physics and life science, as well as the methodologies behind them. The series contains monographs, lecture notes and edited volumes in computational intelligence spanning the areas of neural networks, connectionist systems, genetic algorithms, evolutionary computation, artificial intelligence, cellular automata, self-organizing systems, soft computing, fuzzy systems and hybrid intelligent systems. Critical to both contributors and readers are the short publication time and world-wide distribution-this permits a rapid and broad dissemination of research results. The purpose of the 10th International Conference on Software Engineering Research, Management and Applications(SERA 2012) held on May 3- June 1, 2012 in Shanghai, China was to bring together scientists, engineers, computer users, and students to share their experiences and exchange new ideas and research results about all aspects (theory, applications and tools) of Software Engineering Research, Management and Applications, and to discuss the practical challenges encountered along the way and the solutions adopted to solve them. The conference organizers selected 12 outstanding papers from those papers accepted for presentation at the conference in order to publish them in this volume. The papers were chosen based on review scores submitted by members of the program committee, and further rigorous rounds of review.
Critical Success Factors Simplified
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Author : Marvin T. Howell
language : en
Publisher: CRC Press
Release Date : 2009-11-20
Critical Success Factors Simplified written by Marvin T. Howell and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-20 with Business & Economics categories.
Critical-to-success factors (CSFs) have become essential elements to strategic planning and no business can achieve consistent success without effectively adopting them. To take full advantage of CSFs, however, an organization must first understand what they are and how they can be used to drive organizational initiatives and processes. Critical Su
Critical Success Factors In Customer Relationship Management Implementation
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Author : Mohammed A. Al-Ajlam
language : en
Publisher:
Release Date : 2006
Critical Success Factors In Customer Relationship Management Implementation written by Mohammed A. Al-Ajlam and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
The Exploration Of Critical Success Factors Csfs In Implementing Customer Relationship Management Crm Systems
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Author : Manrong Zhu
language : en
Publisher:
Release Date : 2006
The Exploration Of Critical Success Factors Csfs In Implementing Customer Relationship Management Crm Systems written by Manrong Zhu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Adoption And Implementation Of Ai In Customer Relationship Management
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Author : Singh, Surabhi
language : en
Publisher: IGI Global
Release Date : 2021-10-15
Adoption And Implementation Of Ai In Customer Relationship Management written by Singh, Surabhi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-15 with Business & Economics categories.
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.