Adoption And Implementation Of Ai In Customer Relationship Management
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Adoption And Implementation Of Ai In Customer Relationship Management
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Author : Singh, Surabhi
language : en
Publisher: IGI Global
Release Date : 2021-10-15
Adoption And Implementation Of Ai In Customer Relationship Management written by Singh, Surabhi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-15 with Business & Economics categories.
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
Ai Deployment And Adoption In Public Administration And Organizations
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Author : Sart, Gamze
language : en
Publisher: IGI Global
Release Date : 2025-04-02
Ai Deployment And Adoption In Public Administration And Organizations written by Sart, Gamze and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-02 with Political Science categories.
The deployment of AI in public administration and organizations has the potential to revolutionize decision-making, improve efficiency, and enhance service delivery. By automating routine tasks and analyzing vast amounts of data, AI can streamline operations, reduce costs, and enable faster responses to societal challenges. Its adoption also raises critical questions about ethics, transparency, and inclusivity, as organizations must ensure AI technologies are implemented responsibly and equitably. Addressing these challenges can pave the way for more effective governance and innovation, benefiting society at large. AI Deployment and Adoption in Public Administration and Organizations explores the transformative potential of AI in public administration and organizational settings, highlighting its role in enhancing efficiency, decision-making, and service delivery. It delves into practical applications, case studies, and frameworks that guide organizations in leveraging AI to address complex challenges and improve outcomes. Covering topics such as customer relationship management systems, machine learning, and unemployment, this book is an excellent resource for public administration professionals, organizational leaders, policymakers, researchers, technology specialists, academicians, and more.
Artificial Intelligence For Customer Relationship Management
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Author : Boris Galitsky
language : en
Publisher: Springer Nature
Release Date : 2020-12-07
Artificial Intelligence For Customer Relationship Management written by Boris Galitsky and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-07 with Computers categories.
This research monograph brings AI to the field of Customer Relationship Management (CRM) to make a customer experience with a product or service smart and enjoyable. AI is here to help customers to get a refund for a canceled flight, unfreeze a banking account or get a health test result. Today, CRM has evolved from storing and analyzing customers’ data to predicting and understanding their behavior by putting a CRM system in a customers’ shoes. Hence advanced reasoning with learning from small data, about customers’ attitudes, introspection, reading between the lines of customer communication and explainability need to come into play. Artificial Intelligence for Customer Relationship Management leverages a number of Natural Language Processing (NLP), Machine Learning (ML), simulation and reasoning techniques to enable CRM with intelligence. An effective and robust CRM needs to be able to chat with customers, providing desired information, completing their transactions and resolving their problems. It introduces a systematic means of ascertaining a customers’ frame of mind, their intents and attitudes to determine when to provide a thorough answer, a recommendation, an explanation, a proper argument, timely advice and promotion or compensation. The author employs a spectrum of ML methods, from deterministic to statistical to deep, to predict customer behavior and anticipate possible complaints, assuring customer retention efficiently. Providing a forum for the exchange of ideas in AI, this book provides a concise yet comprehensive coverage of methodologies, tools, issues, applications, and future trends for professionals, managers, and researchers in the CRM field together with AI and IT professionals.
Leveraging Ai For Effective Digital Relationship Marketing
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Author : Santos, José Duarte
language : en
Publisher: IGI Global
Release Date : 2024-10-11
Leveraging Ai For Effective Digital Relationship Marketing written by Santos, José Duarte and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-11 with Business & Economics categories.
Today’s businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers.
Critical Factors For Adoption Of Customer Relationship Management
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Author : Omar Hasan Salah
language : en
Publisher: Springer Nature
Release Date : 2023-12-15
Critical Factors For Adoption Of Customer Relationship Management written by Omar Hasan Salah and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-15 with Business & Economics categories.
This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. The narrative, enriched by real-world examples from Palestine, underscores the unique hurdles faced by firms in such environments. Emphasizing the central role of customers in business, the book delves into the initiatives many firms take to enhance customer services, target profitable segments, and improve acquisition and retention. However, in developing nations, these efforts encounter distinctive challenges. The book offers a practical CRM model tailored to the specific needs of small and medium-sized enterprises (SMEs), illustrating how technology can elevate competitiveness. With a strategic perspective, it positions CRM as a catalyst for SMEsto navigate the complexities of the dynamic economy, providing actionable insights for professionals, scholars, and business management students. This comprehensive guide encapsulates the nuances of CRM adoption, making it an invaluable resource for those seeking sustainable growth in developing country contexts.
Reshaping Organizational Management And Workplace Culture With Ai
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Author : Baig, Sajjad Ahmad
language : en
Publisher: IGI Global
Release Date : 2025-05-02
Reshaping Organizational Management And Workplace Culture With Ai written by Baig, Sajjad Ahmad and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-02 with Business & Economics categories.
AI integration is a phenomenon that has been revolutionizing organizational management in the fast-changing business environment. It presents incredible opportunities for organizations to thrive in an increasingly complex and data-driven world, from optimizing operations to enhancing decision-making processes. AI-integrated approaches are useful for solving complex business challenges. As a result, AI has the potential to impact organizational management profoundly and show companies ways to tap its innovative potential for efficiency and strategic growth. Reshaping Organizational Management and Workplace Culture With AI investigates the interface of AI with management, examining how AI technologies transform traditional management practices. Its insights inform regulatory authorities and policymakers about AI's existing and future requirements in organizational management. Covering topics such as crowdfunding, economic performance, and knowledge management, this book is an excellent resource for executives, department heads, business leaders, entrepreneurs, policymakers, professionals, researchers, academicians, and more.
Managing Customer Relationships Using Customer Care Techniques
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Author : Anna Brzozowska
language : en
Publisher: CRC Press
Release Date : 2024-05-15
Managing Customer Relationships Using Customer Care Techniques written by Anna Brzozowska and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-15 with Business & Economics categories.
In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises. The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business. Key Features: • In-depth analysis of the CRM concept in the context of international business. • Discussion on the evolution of the CRM idea over the years. • Introduction to integrated customer relationship management systems in global enterprises. • Analysis of the impact of social media on CRM. • Practical insights on measuring the effectiveness of customer care activities. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.
Ai And Data Engineering Solutions For Effective Marketing
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Author : Alla, Lhoussaine
language : en
Publisher: IGI Global
Release Date : 2024-07-17
Ai And Data Engineering Solutions For Effective Marketing written by Alla, Lhoussaine and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-17 with Business & Economics categories.
In the world of contemporary marketing, a challenge exists — the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast potential, it offers a guide for academics seeking profound insights into the future of marketing strategies and their efficient execution. Designed for researchers, practitioners, and students with an interest in the intersection of artificial intelligence, data engineering, and marketing, this book serves as a guide for implementing new marketing management solutions and optimizing their operational efficiency. While the primary audience is researchers and practitioners in the field, the book is also tailored to benefit students seeking a deep understanding of the latest developments in marketing.
Transformative Impacts Of Ai In Management
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Author : Farooq, Muhammad
language : en
Publisher: IGI Global
Release Date : 2024-10-11
Transformative Impacts Of Ai In Management written by Farooq, Muhammad and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-11 with Computers categories.
The transformative impacts of artificial intelligence (AI) in management are reshaping organizational dynamics and redefining traditional leadership roles. By harnessing AI technologies, companies are achieving higher levels of efficiency, insight, and strategic agility. AI-powered tools facilitate data-driven decision-making, automate routine tasks, and enhance predictive analytics, enabling managers to focus on high-value activities and strategic innovation. From optimizing supply chains and personalizing customer interactions to streamlining human resources and financial planning, AI is driving changes across all aspects of management. As businesses embrace these advancements, further research is necessary to improve operational performance and position businesses for long-term success. Transformative Impacts of AI in Management delves into the transformative impact of AI across management science, education, business, marketing, and agriculture. Through a structured synthesis of literature, the publication provides a detailed analysis of applications, challenges, and opportunities in each domain. This book covers topics such as management science, artificial intelligence, and marketing, and is a useful resource for academicians, policymakers, business owners, computer engineers, agriculturalists, educators, scientists, and researchers.
Revolutionizing Customer Centric Banking Through Ict
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Author : Singh, Dharmendra
language : en
Publisher: IGI Global
Release Date : 2024-04-16
Revolutionizing Customer Centric Banking Through Ict written by Singh, Dharmendra and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-16 with Business & Economics categories.
Many developing countries face a significant challenge: their population needs access to essential financial services. This financial exclusion limits their ability to save, invest, and participate fully in the economy. Despite the rapid advancements in information and communication technology (ICT), millions of people remain underserved by traditional banking systems. Revolutionizing Customer-Centric Banking Through ICT addresses this critical issue by exploring how ICT innovations can revolutionize financial services in developing countries. By offering a comprehensive review of digital transformation in banking, the book highlights the potential of mobile banking, digital payment systems, and blockchain technology to bridge the financial inclusion gap. It showcases real-world examples and cutting-edge strategies, motivating entrepreneurs, financial institutions, and policymakers to embrace technology-driven financial solutions. The book also aims to educate readers about the transformative impact of ICT on financial services, empowering them to make informed decisions to enhance their economic well-being.