Artificial Intelligence For Customer Relationship Management
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Artificial Intelligence For Customer Relationship Management
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Author : Boris Galitsky
language : en
Publisher: Springer Nature
Release Date : 2020-12-07
Artificial Intelligence For Customer Relationship Management written by Boris Galitsky and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-07 with Computers categories.
This research monograph brings AI to the field of Customer Relationship Management (CRM) to make a customer experience with a product or service smart and enjoyable. AI is here to help customers to get a refund for a canceled flight, unfreeze a banking account or get a health test result. Today, CRM has evolved from storing and analyzing customers’ data to predicting and understanding their behavior by putting a CRM system in a customers’ shoes. Hence advanced reasoning with learning from small data, about customers’ attitudes, introspection, reading between the lines of customer communication and explainability need to come into play. Artificial Intelligence for Customer Relationship Management leverages a number of Natural Language Processing (NLP), Machine Learning (ML), simulation and reasoning techniques to enable CRM with intelligence. An effective and robust CRM needs to be able to chat with customers, providing desired information, completing their transactions and resolving their problems. It introduces a systematic means of ascertaining a customers’ frame of mind, their intents and attitudes to determine when to provide a thorough answer, a recommendation, an explanation, a proper argument, timely advice and promotion or compensation. The author employs a spectrum of ML methods, from deterministic to statistical to deep, to predict customer behavior and anticipate possible complaints, assuring customer retention efficiently. Providing a forum for the exchange of ideas in AI, this book provides a concise yet comprehensive coverage of methodologies, tools, issues, applications, and future trends for professionals, managers, and researchers in the CRM field together with AI and IT professionals.
Artificial Intelligence For Customer Relationship Management
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Author : Boris Galitsky
language : en
Publisher: Springer Nature
Release Date : 2020-12-23
Artificial Intelligence For Customer Relationship Management written by Boris Galitsky and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-23 with Computers categories.
The second volume of this research monograph describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management with the focus of solving customer problems. We design a system that tries to understand the customer complaint, his mood, and what can be done to resolve an issue with the product or service. To solve a customer problem efficiently, we maintain a dialogue with the customer so that the problem can be clarified and multiple ways to fix it can be sought. We introduce dialogue management based on discourse analysis: a systematic linguistic way to handle the thought process of the author of the content to be delivered. We analyze user sentiments and personal traits to tailor dialogue management to individual customers. We also design a number of dialogue scenarios for CRM with replies following certain patterns and propose virtual and social dialogues for various modalities of communication with a customer. After we learn to detect fake content, deception and hypocrisy, we examine the domain of customer complaints. We simulate mental states, attitudes and emotions of a complainant and try to predict his behavior. Having suggested graph-based formal representations of complaint scenarios, we machine-learn them to identify the best action the customer support organization can chose to retain the complainant as a customer.
Artificial Intelligence As An Additional Tool In Customer Relationship Management And The Impact After The Covid 19 Crisis
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Author : Leonard Rupperti
language : de
Publisher: GRIN Verlag
Release Date : 2022-12-16
Artificial Intelligence As An Additional Tool In Customer Relationship Management And The Impact After The Covid 19 Crisis written by Leonard Rupperti and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-16 with Computers categories.
Masterarbeit aus dem Fachbereich Informatik - Künstliche Intelligenz, , Sprache: Deutsch, Abstract: The aim of the research of this present work is to answer which criteria make an AI-driven CRM successful, what opportunities and challenges there are, and how the general population assesses this topic. Furthermore, it is important to see that the corona pandemic is having an impact on the use of AI. For this purpose, the following two research questions were asked. How does AI strengthen the customer relationship CRM? Will the Corona pandemic accelerate the use of AI? To answer the research questions, a quantitative study on people's current opinions and attitudes towards AI and how it will change as a part of the outbreak of the pandemic was conducted. Specifically, the study deals with artificial intelligence in customer service, the change of AI in companies due to Covid-19 and how people generally view the topic of AI. The participants surveyed were anonymous, of different age groups, occupations, and origins, as this topic affects everyone today and it is important to pay attention to the opinion of the general population. The targeted use of artificial intelligence in customer relationship management to make the work of companies and their employees more efficient and of higher quality, also about the customer, is on the rise. More and more sales are generated by this technology and more and more AI-controlled tools are being developed which make customer management more successful and thus intensify the relationship between customers and companies. Thus, it is necessary to understand such technologies and how they are designed, but also what opinion the general society has on this rather revolutionary technology.
Adoption And Implementation Of Ai In Customer Relationship Management
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Author : Singh, Surabhi
language : en
Publisher: IGI Global
Release Date : 2021-10-15
Adoption And Implementation Of Ai In Customer Relationship Management written by Singh, Surabhi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-15 with Business & Economics categories.
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
Demystifying Emotion Ai Robotics Ai And Sentiment Analysis In Customer Relationship Management
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Author : Rabby, Fazla
language : en
Publisher: IGI Global
Release Date : 2025-05-13
Demystifying Emotion Ai Robotics Ai And Sentiment Analysis In Customer Relationship Management written by Rabby, Fazla and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-13 with Technology & Engineering categories.
Emotion artificial intelligence (AI), robotics AI, and sentiment analysis revolutionize the way businesses understand and engage with their customers throughout the consumer journey. Emotion AI, also known as affective computing, uses technologies like facial recognition, voice analysis, and text interpretation to detect and interpret customer emotions. Sentiment analysis focuses on interpreting the emotional tone behind customer communications, typically through text analysis of social media posts, reviews, and surveys. It enables companies to categorize customer sentiments as positive, neutral, or negative, providing valuable feedback on their products, services, and customer interactions. These technologies allow businesses to gain real-time insights into how customers feel at different touchpoints, from initial awareness through post-purchase interactions. By understanding emotional triggers with real-time feedback, brands can better map the customer journey and create more personalized, empathetic experiences that address customer needs more effectively. Demystifying Emotion AI, Robotics AI, and Sentiment Analysis in Customer Relationship Management explores how emotional data can be integrated into customer journey mapping, allowing businesses to create personalized, empathetic interactions that address emotional needs. It examines ethical considerations and best practices for using emotional insights responsibly while ensuring positive outcomes for both businesses and consumers. Covering topics such as knowledge management, brand loyalty, and storytelling, this book is an excellent resource for business leaders, marketing professionals, government officials, professionals, researchers, academicians, and more.
Customer Relationship Management
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Author :
language : en
Publisher: BoD – Books on Demand
Release Date : 2024-10-30
Customer Relationship Management written by and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-30 with Business & Economics categories.
Customer relationship management (CRM) has gone beyond traditional frameworks and immersed itself in innovative strategies. Customer Relationship Management - Contemporary Concepts and Strategies is a highly influential book. This book examines the dynamics in CRM due to cutting-edge technologies and human-centric approaches that redefine businesses’ engagement with their customers. Moreover, this book offers an all-inclusive view of the current and future topography by investigating the deep impact of emotional intelligence on customer loyalty and coupling the transformative power of AI. Further, we provide a robust guidebook for our readers by integrating theoretical foundations with practical applications. We provide an outline to businesses for effective CRM strategies and fostering sustainable customer relationships. This book also addresses CRM implementation across diverse markets and cultures by offering a unique perspective on the universal and adaptable nature of customer management strategies. The insights presented in this book are vital for businesspeople, managers, and researchers so that they may leverage CRM as a strategic tool for their respective success.
Digital Transformation With Crm Ai Strategies For Scalable Enterprise Solutions In Public And Private Sectors
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Author : Lakshman Pradeep Reddy Vangala
language : en
Publisher: Xoffencer International Book Publication House
Release Date : 2025-06-24
Digital Transformation With Crm Ai Strategies For Scalable Enterprise Solutions In Public And Private Sectors written by Lakshman Pradeep Reddy Vangala and has been published by Xoffencer International Book Publication House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-24 with Computers categories.
Digital transformation has become a cornerstone of strategic growth across public and private enterprises, driven by the rapid evolution of artificial intelligence (AI) and customer relationship management (CRM) technologies. This Book explores how AI-integrated CRM systems are revolutionizing organizational processes, enhancing customer engagement, and enabling scalable enterprise solutions. In the public sector, AI-powered CRMs are helping governments improve citizen services, automate administrative workflows, and deliver personalized interactions. In the private sector, these systems optimize sales, marketing, and customer service operations through predictive analytics, natural language processing, chatbots, and intelligent automation. The abstract outlines the strategic role of AI in transforming traditional CRM platforms into dynamic, data-driven ecosystems that foster operational efficiency, agility, and customer-centricity. The study also highlights the challenges of data privacy, system integration, and skill gaps while proposing implementation frameworks and best practices for successful adoption. Through a comparative analysis, case studies, and future outlooks, this research offers a comprehensive view of how AI-driven CRM solutions can unlock sustained digital growth and transformation in diverse enterprise environments.
Artificial Intelligence In Business Management
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Author : Sruthi.SBiswadipBasu Mallik Subrata Das Dr I Mohana Krishna E. FantinIrudaya Raj
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Artificial Intelligence In Business Management written by Sruthi.SBiswadipBasu Mallik Subrata Das Dr I Mohana Krishna E. FantinIrudaya Raj and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Customer Relationship Management Exam Review
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Author : Cybellium
language : en
Publisher: Cybellium
Release Date : 2024-10-26
Customer Relationship Management Exam Review written by Cybellium and has been published by Cybellium this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with categories.
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Social Customer Relationship Management Social Crm In The Era Of Web 4 0
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Author : Ammari, Nedra Bahri
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Social Customer Relationship Management Social Crm In The Era Of Web 4 0 written by Ammari, Nedra Bahri and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Business & Economics categories.
The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.