Critical Factors For Adoption Of Customer Relationship Management
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Critical Factors For Adoption Of Customer Relationship Management
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Author : Omar Hasan Salah
language : en
Publisher: Springer Nature
Release Date :
Critical Factors For Adoption Of Customer Relationship Management written by Omar Hasan Salah and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Critical Factors For Adoption Of Customer Relationship Management
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Author : Omar Hasan Salah
language : en
Publisher: Springer
Release Date : 2024-01-08
Critical Factors For Adoption Of Customer Relationship Management written by Omar Hasan Salah and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-08 with Business & Economics categories.
This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. The narrative, enriched by real-world examples from Palestine, underscores the unique hurdles faced by firms in such environments. Emphasizing the central role of customers in business, the book delves into the initiatives many firms take to enhance customer services, target profitable segments, and improve acquisition and retention. However, in developing nations, these efforts encounter distinctive challenges. The book offers a practical CRM model tailored to the specific needs of small and medium-sized enterprises (SMEs), illustrating how technology can elevate competitiveness. With a strategic perspective, it positions CRM as a catalyst for SMEs to navigate the complexities of the dynamic economy, providing actionable insights for professionals, scholars, and business management students. This comprehensive guide encapsulates the nuances of CRM adoption, making it an invaluable resource for those seeking sustainable growth in developing country contexts.
Customer Relationship Management
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Author : Srivastava Mallika
language : en
Publisher: Vikas Publishing House
Release Date :
Customer Relationship Management written by Srivastava Mallika and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
With the aim of developing a successful CRM program this book begins with defining CRM and describing the elements of total customer experience, focusing on the front-end organizations that directly touch the customer. The book further discusses dynamics in CRM in services, business market, human resource and rural market. It also discusses the technology aspects of CRM like data mining, technological tools and most importantly social CRM.The book can serve as a guide for deploying CRM in an organization stating the critical success factors.KEY FEATURES• Basic concepts of CRM and environmental changes that lead to CRM adoption• Technological advancements that have served as catalyst for managing relationships• Customer strategy as a necessary and important element for managing every successful organization• CRM is not about developing a friendly relationship with the customers but involves developing strategies for retention, and using them for achieving very high levels of customer satisfaction• The concept of customer loyalty management as an important business strategy• The role of CRM in business market• The importance of people factor for the organization from the customer's perspective• Central role of customer related databases to successfully deliver CRM objectives• Data, people, infrastructure, and budget are the four main areas that support the desired CRM strategy
Critical Successful Factors For The Adoption Of U S Customer Relationship Management Solutions In Chinese Markets
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Author : Jong-Shyan Summer Shiah
language : en
Publisher:
Release Date : 2005
Critical Successful Factors For The Adoption Of U S Customer Relationship Management Solutions In Chinese Markets written by Jong-Shyan Summer Shiah and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Consumers' preferences categories.
Adoption And Implementation Of Ai In Customer Relationship Management
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Author : Singh, Surabhi
language : en
Publisher: IGI Global
Release Date : 2021-10-15
Adoption And Implementation Of Ai In Customer Relationship Management written by Singh, Surabhi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-15 with Business & Economics categories.
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
Software Engineering Research Management And Applications 2012
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Author : Roger Lee
language : en
Publisher: Springer
Release Date : 2012-05-24
Software Engineering Research Management And Applications 2012 written by Roger Lee and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-24 with Technology & Engineering categories.
The series Studies in Computational Intelligence (SCI) publishes new developments and advances in the various areas of computational intelligence-quickly and with a high quality. The intent is to cover the theory, applications, and design methods of computational intelligence, as embedded in the fields of engineering, computer science, physics and life science, as well as the methodologies behind them. The series contains monographs, lecture notes and edited volumes in computational intelligence spanning the areas of neural networks, connectionist systems, genetic algorithms, evolutionary computation, artificial intelligence, cellular automata, self-organizing systems, soft computing, fuzzy systems and hybrid intelligent systems. Critical to both contributors and readers are the short publication time and world-wide distribution-this permits a rapid and broad dissemination of research results. The purpose of the 10th International Conference on Software Engineering Research, Management and Applications(SERA 2012) held on May 3- June 1, 2012 in Shanghai, China was to bring together scientists, engineers, computer users, and students to share their experiences and exchange new ideas and research results about all aspects (theory, applications and tools) of Software Engineering Research, Management and Applications, and to discuss the practical challenges encountered along the way and the solutions adopted to solve them. The conference organizers selected 12 outstanding papers from those papers accepted for presentation at the conference in order to publish them in this volume. The papers were chosen based on review scores submitted by members of the program committee, and further rigorous rounds of review.
The Organisational Factors Which Influence The Adoption Of Customer Relationship Management
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Author : Laurie Boxwell
language : en
Publisher:
Release Date : 2000
The Organisational Factors Which Influence The Adoption Of Customer Relationship Management written by Laurie Boxwell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Customer loyalty categories.
Customer Relationship Management Crm In Smes
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Author : Ehsan Abedyan
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2013
Customer Relationship Management Crm In Smes written by Ehsan Abedyan and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
In spite of widespread practical uses of CRM in many business sectors, the main factors that really influence the adoption of CRM in SMEs are seldom investigated in the available literature. Therefore, this book tries to investigate the factors that influence the adoption of CRM among Malaysian SMEs which was noticeably absent in prior studies. Due to its growing importance, the small and medium-sized enterprises (SMEs) will be considered as the focus of the book.
Customer Relationship Management And It
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Author : Danil Dintsis
language : en
Publisher: BoD – Books on Demand
Release Date : 2020-06-03
Customer Relationship Management And It written by Danil Dintsis and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-03 with Business & Economics categories.
All of us enjoy individually specific service or a product that is delivered for us only. Customer relationship management (CRM) is the area of expertise that helps companies to work with customers based on their specific needs or requirements. To reach success CRM systems implement the most powerful math and IT tools such as statistical analysis, artificial neural nets, and graph systems. This book deals with the practical implementation and meta-analysis of CRM experience in various locations and business areas. The authors have produced a great book and provided meta-analysis of the latest CRM systems and a roadmap of their development. In the chapters, our readers will find descriptive analysis of CRM models, applied tools, and methods.
The Critical Success Factors Of Customer Relationship Management Crm Technological Initiatives
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Author : Peter Li Kam Wa
language : en
Publisher:
Release Date : 2001
The Critical Success Factors Of Customer Relationship Management Crm Technological Initiatives written by Peter Li Kam Wa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Customer relations categories.
Customers are any organizations' best assets. As an increasing number of organizations realize the importance of becoming more customer-centric in today's competitive economy, they are also discovering that they must deliver knowledge about their customers, products, and services internally (i.e across multiple organizational functions) and externally (i.e at all customer touch points). Therefore, enterprise executives are interested in knowing the Critical Success Factors that will drive their Customer Relationship Management (CRM) technological initiatives. CRM technological initiatives help foster a customer-centric business strategy, the diffusion of knowledge, a unified face to all customers, and a holistic view of customers. There is no empirical research, to our knowledge, that delves into an understanding of the Critical Success Factors behind CRM technological initiatives. Nor has it been demonstrated that different profiles of Critical Success Factors exist for specific CRM technological initiatives such as Customer Support and Service (CSS), Sales Force Automation (SFA), and Enterprise Marketing Automation (EMA). This thesis compiles the Critical Success Factors of CRM technological initiatives using empirical data from 101 organizations across Canada. The Partial Least Squares (PLS) Structural Equation Modeling method was used to analyze the collected data. A comparison between 57 adopters of CRM technology and 44 non-adopters of CRM technology indicates that the levels of strategic perceived benefits, top management support, and knowledge management capabilities differ between these two independent groups. The core finding of this study reveals that technological readiness, alone, does not lead to successful CRM technological initiatives. Possessing knowledge management capabilities emerges as the most significant critical success factor of CRM technological initiatives and is strongly related to technological readiness. Top management support is significant for all CRM technological initiatives with the exception of the SFA CRM Infrastructure.