The Elements Of Visual Grammar
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Visual Grammar
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Author : Christian Leborg
language : en
Publisher: Princeton Architectural Press
Release Date : 2006-05-11
Visual Grammar written by Christian Leborg and has been published by Princeton Architectural Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-11 with Art categories.
Both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design, this text deals with every imaginable visual concept, making it an indispensable reference for beginners and seasoned visual thinkers alike.
The Elements Of Visual Grammar
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Author : Angela Riechers
language : en
Publisher: Princeton University Press
Release Date : 2024
The Elements Of Visual Grammar written by Angela Riechers and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with Design categories.
A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to know The right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren't taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work--and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words. Features more than 200 color illustrations--drawn from a wide range of styles, media, and eras--that demonstrate the principles of visual grammar and how images can support and enhance written content Defines and illustrates the basic elements of images, describes how images function within text regardless of media, and explains how to choose images and integrate them with text Introduces the practical, cultural, conceptual, and scientific factors that influence image use Analyzes images by function and describes ways to employ symbolism, synecdoche, allegory, metaphor, analogy, and iconography
Elements Of Visual Grammar
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Author : Goran Djordjevic
language : en
Publisher:
Release Date : 1997-01-01
Elements Of Visual Grammar written by Goran Djordjevic and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-01-01 with Visual perception categories.
Reading The Visual
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Author : Frank Serafini
language : en
Publisher: Teachers College Press
Release Date : 2014
Reading The Visual written by Frank Serafini and has been published by Teachers College Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Education categories.
Reading the Visual is an essential introduction that focuses on what teachers should know about multimodal literacy and how to teach it. This engaging book provides theoretical, curricular, and pedagogical frameworks for teaching a wide-range of visual and multimodal texts, including historical fiction, picture books, advertisements, websites, comics, graphic novels, news reports, and film. Each unit of study presented contains suggestions for selecting cornerstone texts and visual images and launching the unit, as well as lesson plans, text sets, and analysis guides. These units are designed to be readily adapted to fit the needs of a variety of settings and grade levels.
Visual Literacy
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Author : David Mike Moore
language : en
Publisher: Educational Technology
Release Date : 1994
Visual Literacy written by David Mike Moore and has been published by Educational Technology this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Education categories.
Historical Grammar Of The Visual Arts
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Author : Alois Riegl
language : en
Publisher: Princeton University Press
Release Date : 2021-03-23
Historical Grammar Of The Visual Arts written by Alois Riegl and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-23 with Art categories.
A to is Riegl (1858-1905) was one of the greatest modern art historians. The most important member of the so-called "Vienna School," Riegl developed a highly refined technique of visual or formal analysis, as opposed to the iconological method with its emphasis on decoding motifs through recourse to texts. Riegl also pioneered understanding of the changing role of the viewer, the significance of non-high art objects or what would now be called visual or material culture, and theories of art and art history, including his much-debated neologism Kunstwollen (the will of art). At last, his Historical Grammar of the Visual Arts, which brings together the diverse threads of his thought, is available to an English-language audience, in a superlative translation by Jacqueline E. Jung. In one of the earliest and perhaps the most brilliant of all art historical "surveys," Riegl addresses the different visual arts within a sweeping conception of the history of culture. His account derives, from Hegelian models but decisively opens onto alternative pathways that continue to complicate attempts to reduce art merely to the artist's intentions or its social and historical functions. Book jacket.
Political Illustration
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Author : Catherine Moore
language : en
Publisher: Bloomsbury Publishing
Release Date : 2025-02-20
Political Illustration written by Catherine Moore and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-20 with Design categories.
Political Illustration introduces students of illustration, visual communication, art, and political science to how political illustration works, when it's used and why. Through a variety of examples – from the coins of Julius Caesar to contemporary art challenging Indigenous American stereotypes – the book covers propaganda, the impact of media, censorship, and taboo, and the role of contentious politics and dissent art. A wide range of contemporary illustration mediums are included, including street art, the graphic novel, and mixed assemblage illustration, in order to examine the role of media and technique in political messaging. The book features breakout interviews and case studies on prominent global political illustrators (like Edel Rodriguez, Anita Kunz and Fabian Williams) and full color examples. The authors include an introduction to semiotics, visual grammar, and visual communication theory, and how these approaches contribute to the decoding of political messages – and how these tactics are used by those ruling, and those being ruled. In particular, the authors look at political illustration, protest art and propaganda related to: - American and European Imperialism - Japanese internment - The World Wars - The Soviet Union and China - Dictatorships in Africa and South America - Civil Rights movements - Contemporary protests and marches, including the Women's March (2017) and the Egyptian Revolution (2011) - ...and many more periods, events and movements
Metapragmatics Of Humor
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Author : Leonor Ruiz-Gurillo
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2016-11-24
Metapragmatics Of Humor written by Leonor Ruiz-Gurillo and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-24 with Language Arts & Disciplines categories.
Metapragmatics of Humor: Current research trends contributes to a new area in the pragmatics of humor: its conception as a metapragmatic ability. The book collects thirteen chapters organized into three parts: Revisions and applications of General Theory of Verbal Humor (GTVH) in a metapragmatic context; Metapragmatic awareness of humor across textual modes; and Metapragmatic practices within the acquisition of humor. Thus, this book provides an up-to-date panorama of this field, where metapragmatic abilities are described in adults as well as in children, on humorous and non-humorous genres — jokes, cartoons, humorous monologues, parodies, conversation, Twitter —, and using several approaches, such as GTVH, multimodality, conversational analysis, eye-tracking methodology, etc.
Talking Beyond The Page
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Author : Janet Evans
language : en
Publisher: Routledge
Release Date : 2020-10-28
Talking Beyond The Page written by Janet Evans and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-28 with Education categories.
Talking Beyond the Page shows how different kinds of picturebooks can be used with children of all ages and highlights the positive educational gains to be made from reading, sharing, talking and writing about picturebooks. With contributions from some of the world's leading experts, chapters in this book consider how: children think about and respond to visual images and other aspects of picturebooks children’s responses can be qualitatively improved by encouraging them to think and talk about picturebooks before, during and after reading them the non-text features of picturebooks, when considered in their own right, can help readers to make more sense out of the book different kinds of picturebooks, such as wordless, postmodern, multimodal and graphic novels, are structured children can respond creatively to picturebooks as art forms picturebooks can help children deal with complex issues in their lives Talking beyond the Page also includes an exclusive interview with Anthony Browne who shares thoughts about his work as an author illustrator. This inspiring and thought provoking book is essential reading for teachers, student teachers, literacy consultants, academics interested in picturebook research and those organising and teaching on teacher education courses in children’s literature and literacy.
Visual Culture
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Author : Richard Howells
language : en
Publisher: John Wiley & Sons
Release Date : 2019-03-05
Visual Culture written by Richard Howells and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-05 with Art categories.
This is a book about how to read visual images: from fine art to photography, film, television and new media. It explores how meaning is communicated by the wide variety of texts that inhabit our increasingly visual world. But, rather than simply providing set meanings to individual images, Visual Culture teaches readers how to interpret visual texts with their own eyes. While the first part of the book takes readers through differing theoretical approaches to visual analysis, the second part shifts to a medium-based analysis, connected by an underlying theme about the complex relationship between visual culture and reality. Howells and Negreiros draw together seemingly diverse methodologies, while ultimately arguing for a polysemic approach to visual analysis. The third edition of this popular book contains over fifty illustrations, for the first time in colour. Included in the revised text is a new section on images of power, fear and seduction, a new segment on video games, as well as fresh material on taste and judgement. This timely edition also offers a glossary and suggestions for further reading. Written in a clear, lively and engaging style, Visual Culture continues to be an ideal introduction for students taking courses in visual culture and communications in a range of disciplines, including media and cultural studies, sociology, and art and design.