The Emperors Of Coca Cola
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The Emperors Of Coca Cola
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Author : Murray J. Eldred
language : en
Publisher: Lulu.com
Release Date : 2008-09-04
The Emperors Of Coca Cola written by Murray J. Eldred and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-04 with Business & Economics categories.
A history book of scandal . A book which shows the intrigues and combinations of the Leaders of the Coca-Cola system. A history book primarily centred in the 20th century which shows the growth of a Multinational corporation, of the United States and the power of unrelenting advertising and PR to sell a product. This is the only time that an ex Manager from the Coca-Cola system has written so candidly. You will read about the things that the Coca-Cola system wants to remain hidden.
The Emperor Of Wine
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Author : Elin McCoy
language : en
Publisher:
Release Date : 2008-09-30
The Emperor Of Wine written by Elin McCoy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-30 with Wine and wine making categories.
'The Emperor of Wine' chronicles the rise of Robert Parker, the world's most influential and controversial wine critic, who over the last 25 years had dominated the international wine world.
The Coca Cola Company
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Author : Coca-Cola Company. Public Relations Department
language : en
Publisher:
Release Date : 1969
The Coca Cola Company written by Coca-Cola Company. Public Relations Department and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with categories.
The Emperor S Nightmare
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Author : Robert A. G. Monks
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2022-03-21
The Emperor S Nightmare written by Robert A. G. Monks and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-21 with Business & Economics categories.
From angry shareholders to concerned chief executives, almost everyone knows at a gut level that the present political system is not working. This book finds the root cause to be poor corporate governance. In the prequel to this book, The Emperor’s Nightingale, Robert A. G. Monks, one of the world’s foremost shareholder activists, had warned corporations against putting short-profit ahead of long-term value for all stakeholders. Few listened – and the result was system-wide trauma that only bold solutions can heal. In The Emperor’s Nightmare, his latest book, Monks reveals what can happen when corporate leadership abandons the common good to court and conquer a powerful elite. This insightful, honest, and direct portrayal of corporate governance and the surrounding political system will be of immense value to those interested in corporate governance – particularly shareholder and stakeholder advocates, and the true corporate leaders who serve them. In the end, better corporate governance means better democracy. This book shows the way.
Coca Cola
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Author : Pat Watters
language : en
Publisher: Doubleday Books
Release Date : 1978
Coca Cola written by Pat Watters and has been published by Doubleday Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Business & Economics categories.
Traces the history of the Coca-Cola Company from its beginnings in 1886 to its present status as a billion-dollar international business.
The Real Thing
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Author : Constance L. Hays
language : en
Publisher: Random House Digital, Inc.
Release Date : 2004
The Real Thing written by Constance L. Hays and has been published by Random House Digital, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
"A definitive history of Coca-Cola, the world's best-known brand, by a New York Times" reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and culture The Real Thing is a portrait of America's most famous product and the men who transformed it from mere soft drink to symbol of freedom. The story, starting with Coke's creation after the Civil War and continuing with its domination of the domestic and worldwide soft-drink business, is a uniquely American tale of opportunity, hope, teamwork, and love, as well as salesmanship, hubris, ambition, and greed. By 1920, the Coca-Cola Company's success depended on a unique partnership with a group of independent bottlers. Together, they had made Coke not just a soft drink but an element of our culture. But the company, intent on controlling everything about Coke, did all it could to dismantle that partnership. In its reach for power, it was more than willing to gamble the past. Constance L. Hays examines a century of Coca-Cola history through the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and the world's best-known brand. The story of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, including New Coke, one of the greatest marketing debacles of all time. By examining relationships at all levels of the company, The Real Thing reveals the psyche of a great American corporation and how it shadows all business, for better or worse. This is as much a story aboutAmerica as it is the tale of a great American product, one recognized all over the world. Under the leadership of Roberto Goizueta and Doug Ivester, Coca-Cola reinvented itself for investors, spearheading trends such as lavish executive salaries and the wooing of Wall Street, but when Coke's great global ambitions ran into trouble, it had difficulty getting back on track. The Real Thing is a journey through the soft-drink industry, from the corner office to the vending machine. It is also a social history in which sugared water becomes an international object of consumer desire--and the messages poured upon an eager public gradually obscure the truth.
Inside Coca Cola
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Author : Neville Isdell
language : en
Publisher: Macmillan + ORM
Release Date : 2011-10-25
Inside Coca Cola written by Neville Isdell and has been published by Macmillan + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-25 with Business & Economics categories.
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
The Man Behind The Bottle
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Author : Norman L. Dean
language : en
Publisher: Xlibris Corporation
Release Date : 2010-03-05
The Man Behind The Bottle written by Norman L. Dean and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-05 with Antiques & Collectibles categories.
The contour Coca-Cola bottle is the most recognized package created by man. It has been called an international icon and one of the most significant artifacts of the twentieth century. Of everything that has been written about The Coca-Cola Company, the one error of omission has been the complete and accurate story about the creation of its famous contour bottle and the impact it has made in the world. Knowing his entire life that it was his father, Earl R. Dean, who designed the bottle, it became the authors mission to get the story told before the truth was forever lostto set the record straightnot only for his father and his descendants, but for the millions of people all over the world who have enjoyed a romance with his bottle.
Decoding Coca Cola
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Author : Robert Crawford
language : en
Publisher: Routledge
Release Date : 2020-12-07
Decoding Coca Cola written by Robert Crawford and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-07 with Business & Economics categories.
This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.
Portrait Of A Business
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Author :
language : en
Publisher:
Release Date : 1968*
Portrait Of A Business written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968* with categories.