The Enchanted Brand
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The Enchanted Brand
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Author : Jane Cavalier Lucas
language : en
Publisher:
Release Date : 2022-02-07
The Enchanted Brand written by Jane Cavalier Lucas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-07 with Business & Economics categories.
Do you sense we are living in a new world where everything seems upside down and people are acting in unexpected ways? How can your company best show up and perform in this unpredictable, volatile environment? By creating an Enchanted Brand. An Enchanted Brand is a new tool for managing the human side of business. Unlike brands of the past designed to sell, an Enchanted Brand is designed to serve. In an era of unrelenting and unthinkable change, the Enchanted Brand is a trusted constant that people rely on for strength. It forges a new kind of emotional connection by stimulating the imagination which enables people to transcend a daunting reality. Jane Cavalier Lucas explains how an Enchanted Brand works, how to create one, and how to use one to align and empower people for the good of your organization and the world.
Brand Society
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Author : Martin Kornberger
language : en
Publisher: Cambridge University Press
Release Date : 2010-01-21
Brand Society written by Martin Kornberger and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-21 with Business & Economics categories.
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands are a new way of organizing production and managing consumption. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.
The Collected Max Brand Westerns
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Author : Max Brand
language : en
Publisher: DigiCat
Release Date : 2022-11-13
The Collected Max Brand Westerns written by Max Brand and has been published by DigiCat this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-13 with Fiction categories.
Frederick Schiller Faust (1892-1944) was an American author known primarily for his thoughtful and literary Westerns under the pen name Max Brand. Prolific in many genres he wrote historical novels, detective mysteries, pulp fiction stories and many more. Table of Contents: The Dan Barry Series The Untamed The Night Horseman The Seventh Man Dan Barry's Daughter The Ronicky Doone Trilogy Ronicky Doone Ronicky Doone's Treasure Ronicky Doone's Reward The Silvertip Series Silvertip The Man from Mustang Silvertip's Strike Silvertip's Roundup Silvertip's Trap Silvertip's Chase Silvertip's Search The Stolen Stallion Valley Thieves The Valley of Vanishing Men The False Rider Other Novels Above the Law Trailin'! Riders of the Silences (Luck) Crossroads The Man Who Forgot Christmas Black Jack The Cure of Silver Cañon Donnegan (Gunman's Reckoning) Bull Hunter Jerico's Garrison Finish The Long, Long Trail Way of the Lawless (Free Range Lanning) Alcatraz The Garden of Eden The Power of Prayer The Rangeland Avenger Wild Freedom The Boy Who Found Christmas His Name His Fortune The Quest of Lee Garrison Rodeo Ranch "Sunset" Wins Soft Metal Under His Shirt The Tenderfoot The Black Rider In the River Bottom's Grip Acres of Unrest Bad Man's Gulch The Whispering Outlaw The Desert Pilot The Mountain Fugitive The Mustang Herder Destry Rides Again The Hair-Trigger Kid (Duck Hawk's Master) The Lightning Warrior The Three Crosses Range Jester Gunman's Gold The Red Bandanna Marbleface (The Tough Tenderfoot) Red Devil of the Range King of the Range (Strength of the Hills)
The Greatest Works Of Max Brand 90 Titles In One Edition
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Author : Max Brand
language : en
Publisher: Good Press
Release Date : 2023-11-27
The Greatest Works Of Max Brand 90 Titles In One Edition written by Max Brand and has been published by Good Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-27 with Fiction categories.
This carefully edited collection has been designed and formatted to the highest digital standards and adjusted for readability on all devices. Frederick Schiller Faust (1892-1944) was an American author best known for his thoughtful Westerns under the pen name Max Brand. Prolific in many genres, he wrote historical novels, detective mysteries, pulp fiction stories and many more. Table of Contents: The Untamed The Night Horseman The Seventh Man Dan Barry's Daughter Ronicky Doone Ronicky Doone's Treasure Ronicky Doone's Reward Silvertip The Man from Mustang Silvertip's Strike Silvertip's Roundup Silvertip's Trap Silvertip's Chase Silvertip's Search The Stolen Stallion Valley Thieves The Valley of Vanishing Men The False Rider The Firebrand Claws of the Tigress The Pearls of Bonfadini Internes Can't Take Money The Secret of Dr. Kildare Above the Law Harrigan! Trailin'! Riders of the Silences Crossroads The Man Who Forgot Christmas Black Jack The Cure of Silver Cañon Donnegan Bull Hunter Jerico's Garrison Finish The Long, Long Trail Way of the Lawless Alcatraz The Garden of Eden The Power of Prayer The Rangeland Avenger Wild Freedom The Boy Who Found Christmas His Name His Fortune The Quest of Lee Garrison Rodeo Ranch "Sunset" Wins Soft Metal Under His Shirt The Tenderfoot The Black Rider In the River Bottom's Grip Acres of Unrest Bad Man's Gulch The Whispering Outlaw The Desert Pilot The Mountain Fugitive The Mustang Herder The Sheriff Rides Destry Rides Again Sixteen in Nome The Hair-Trigger Kid The Lightning Warrior The Three Crosses Range Jester Gunman's Gold The Red Bandanna Marbleface Red Devil of the Range Seven Faces King of the Range Seven Mile House John Ovington Returns That Receding Brow Hole-In-The-Wall Barrett The Ghost Out of the Dark Beyond the Finish A Special Occasion The Small World Fixed Wine in the Desert Dust Storm...
Brands And Branding
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Author : Stephen Brown
language : en
Publisher: SAGE
Release Date : 2016-08-17
Brands And Branding written by Stephen Brown and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-17 with Business & Economics categories.
A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
Consumer Culture Branding And Identity In The New Russia
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Author : Graham H.J. Roberts
language : en
Publisher: Routledge
Release Date : 2016-04-14
Consumer Culture Branding And Identity In The New Russia written by Graham H.J. Roberts and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-14 with Business & Economics categories.
As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.
Annals And Antiquities Of Rajast Han Or The Central And Western Rajpoot States Of India
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Author : James Tod
language : en
Publisher:
Release Date : 1873
Annals And Antiquities Of Rajast Han Or The Central And Western Rajpoot States Of India written by James Tod and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1873 with India categories.
Annales And Antiquities Of Rajasthan Or The Central And Western Rajpoot States Of Indian
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Author : James Tod
language : en
Publisher:
Release Date : 1829
Annales And Antiquities Of Rajasthan Or The Central And Western Rajpoot States Of Indian written by James Tod and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1829 with categories.
You Are A Brand
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Author : Catherine Kaputa
language : en
Publisher: Hachette UK
Release Date : 2010-05-13
You Are A Brand written by Catherine Kaputa and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-13 with Business & Economics categories.
Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.
Digital Luxury
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Author : Wided Batat
language : en
Publisher: SAGE
Release Date : 2019-04-29
Digital Luxury written by Wided Batat and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-29 with Business & Economics categories.
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.