The Essential Secrets Of Effective Direct Mail
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The Essential Secrets Of Effective Direct Mail
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Author : John Frazer-Robinson
language : en
Publisher: McGraw-Hill Companies
Release Date : 1992
The Essential Secrets Of Effective Direct Mail written by John Frazer-Robinson and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Secrets Of Successful Direct Mail
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Author : Richard V. Benson
language : en
Publisher:
Release Date : 1991
Secrets Of Successful Direct Mail written by Richard V. Benson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.
The Secrets Of Effective Direct Mail
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Author : John Frazer-Robinson
language : en
Publisher: McGraw-Hill Companies
Release Date : 1989-01-01
The Secrets Of Effective Direct Mail written by John Frazer-Robinson and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-01-01 with Business & Economics categories.
Secrets Of Successful Direct Mail
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Author : Richard V. Benson
language : en
Publisher:
Release Date : 1987
Secrets Of Successful Direct Mail written by Richard V. Benson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Advertising, Direct-mail categories.
2 239 Tested Secrets For Direct Marketing Success The Pros Tell You Their Time Proven Secrets
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Author : Denny Hatch
language : en
Publisher: McGraw Hill Professional
Release Date : 1999-02
2 239 Tested Secrets For Direct Marketing Success The Pros Tell You Their Time Proven Secrets written by Denny Hatch and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-02 with Business & Economics categories.
Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.
Diy Direct Marketing
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Author : Judith Donovan
language : en
Publisher:
Release Date : 2000
Diy Direct Marketing written by Judith Donovan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Judith Donovan reveals the secrets of her craft, guiding readers through each step in the process of creating successful direct marketing campaigns, including list building, media buying, copy and design, and making advertising work.
301 Direct Mail Tips Techniques Secrets
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Author : Bill Myers
language : en
Publisher:
Release Date : 1996
301 Direct Mail Tips Techniques Secrets written by Bill Myers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Advertising, Direct-mail categories.
Marketing Secrets Of A Mail Order Maverick
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Author : Joseph Sugarman
language : en
Publisher:
Release Date : 1998
Marketing Secrets Of A Mail Order Maverick written by Joseph Sugarman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Advertising, Direct-mail categories.
Joseph Sugarman had a major impact on direct marketing & received the highest honors in this field. Having created many businesses in his successful 25-year career, Sugarman has been credited with introducing everything from toll-free order taking to the new wave of consumer electronics. MARKETING SECRETS OF A MAIL ORDER MAVERICK is a compilation of many of the techniques he created & the results he experienced while selling thousands of different products to millions of people. Lessons include how to find a winning product, secrets for a successful layout, how to avoid typefaces that hurt response, how to buy media for less, testing a product's potential & hundreds of other insights that will guide the reader to understanding what works & what doesn't. The lessons are alternated with entertaining & enlightening marketing stories from Sugarman's vast personal experience. Sugarman's insights will be helpful to anybody in business - from the advertising director of a large corporation to the individual starting his or her own business. Cover quotes from Vice President Albert Gore, Jack Canfield, & national magazines.
Internet Direct Mail The Complete Guide To Successful E Mail Marketing Campaigns
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Author : Stevan Roberts
language : en
Publisher: McGraw Hill Professional
Release Date : 2001
Internet Direct Mail The Complete Guide To Successful E Mail Marketing Campaigns written by Stevan Roberts and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for: E-mail list brokers and service bureaus Credit card companies and corporations offering merchants accounts Books and software on Web marketing Online advertising services Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.
Marketing Communications
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Author : Ludi Koekemoer
language : en
Publisher: Juta and Company Ltd
Release Date : 2004
Marketing Communications written by Ludi Koekemoer and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.