The Secrets Of Effective Direct Mail
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The Secrets Of Effective Direct Mail
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Author : John Frazer-Robinson
language : en
Publisher: McGraw-Hill Companies
Release Date : 1989-01-01
The Secrets Of Effective Direct Mail written by John Frazer-Robinson and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-01-01 with Business & Economics categories.
The Essential Secrets Of Effective Direct Mail
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Author : John Frazer-Robinson
language : en
Publisher: McGraw-Hill Companies
Release Date : 1992
The Essential Secrets Of Effective Direct Mail written by John Frazer-Robinson and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Secrets Of Successful Direct Mail
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Author : Richard V. Benson
language : en
Publisher:
Release Date : 1991
Secrets Of Successful Direct Mail written by Richard V. Benson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Advertising, Direct-mail categories.
Secrets Of Successful Direct Mail
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Author : Richard V. Benson
language : en
Publisher:
Release Date : 1987
Secrets Of Successful Direct Mail written by Richard V. Benson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Advertising, Direct-mail categories.
Secrets Of A Successful Mail Order Guru
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Author : Ron Tepper
language : en
Publisher:
Release Date : 1988-01-18
Secrets Of A Successful Mail Order Guru written by Ron Tepper and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-01-18 with Business & Economics categories.
Recounts the story of one of America's greatest mail-order geniuses, and points out by his example the most valuable lessons for aspiring entrepreneurs. Included here are detailed explanations of his famous success stories, such as the placement of a –44.00 ad in the Wall Street Journal that turned into a –15-million-a-year business and his artificial diamonds direct-mail campaign. Describes the 12 ``hats'' of direct marketing, how to pick products that will sell, and psychological and motivational aspects of the direct mail buyer.
Internet Direct Mail The Complete Guide To Successful E Mail Marketing Campaigns
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Author : Stevan Roberts
language : en
Publisher: McGraw Hill Professional
Release Date : 2001
Internet Direct Mail The Complete Guide To Successful E Mail Marketing Campaigns written by Stevan Roberts and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for: E-mail list brokers and service bureaus Credit card companies and corporations offering merchants accounts Books and software on Web marketing Online advertising services Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.
The 10 Secret Keys To Successful Direct Mail Printing
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Author : Rainer Fischer
language : en
Publisher:
Release Date : 2012-12
The 10 Secret Keys To Successful Direct Mail Printing written by Rainer Fischer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12 with categories.
A successful direct mail campaign depends on more than just a great list, copy and offer. To ignore the actual production of your campaign is putting the success of your entire mailing at risk. One simple printing mistake can wipe out your profits. This book contains a list and description of the top ten guidelines to ensure a problem-free mailing based on the experience and knowledge of veteran direct marketer Rainer Fischer. This guide serves as a valuable tool for both newbie and experienced marketers as it outlines how to avoid the mistakes that can cost you both time and money.
The Simple 3 Step Process That Ensures Direct Mail Success
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Author : Travis Lee
language : en
Publisher:
Release Date : 2018-01-16
The Simple 3 Step Process That Ensures Direct Mail Success written by Travis Lee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-16 with categories.
Any Size Business Can Profit From Direct Mail, You Just Need These THREE THINGS... Direct mail can provide a great return on your marketing dollar, if done correctly. But too many businesses go at it haphazardly, with no strategy or game plan in place before they start. They simply 'wing it' and hope for the best. That's a bad business strategy for anything, but it can be multiplied and worsened with direct mail. In this book, Travis Lee (co-founder and president of 3D Mail) reveals the 3-pronged "plan of attack" that virtually ensures direct mail success. While this 3-pronged direct mail system is nothing new (it's been around since the late 1800's), it's rarely spoken about, except for in the most exclusive direct mail circles. If you're considering the use of direct mail, this book will save you thousands of dollars and hundreds of hours in mistakes, errors and frustration. Don't' play blind archery. Don't do this by yourself. Uncover the secrets used by elite direct mail professionals throughout the world that any business owner can use to multiple their sales and income.
Direct Mail The Real Digital Disruptor
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Author : Malcolm Auld
language : en
Publisher:
Release Date : 2019-03
Direct Mail The Real Digital Disruptor written by Malcolm Auld and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03 with categories.
A guide on how to use direct mail to grow your business in a digtial world. The book includes case studies, interviews with international experts, tips and advice, as well as how-to formats to create outstanding direct mail. It demonstrates how to integrate mail with other channels for best results.
Marketing Secrets Of A Mail Order Maverick
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Author : Joseph Sugarman
language : en
Publisher:
Release Date : 1998
Marketing Secrets Of A Mail Order Maverick written by Joseph Sugarman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Advertising, Direct-mail categories.
Joseph Sugarman had a major impact on direct marketing & received the highest honors in this field. Having created many businesses in his successful 25-year career, Sugarman has been credited with introducing everything from toll-free order taking to the new wave of consumer electronics. MARKETING SECRETS OF A MAIL ORDER MAVERICK is a compilation of many of the techniques he created & the results he experienced while selling thousands of different products to millions of people. Lessons include how to find a winning product, secrets for a successful layout, how to avoid typefaces that hurt response, how to buy media for less, testing a product's potential & hundreds of other insights that will guide the reader to understanding what works & what doesn't. The lessons are alternated with entertaining & enlightening marketing stories from Sugarman's vast personal experience. Sugarman's insights will be helpful to anybody in business - from the advertising director of a large corporation to the individual starting his or her own business. Cover quotes from Vice President Albert Gore, Jack Canfield, & national magazines.
