The Evolution Of Media
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The Evolution Of Media
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Author : A. Michael Noll
language : en
Publisher: Rowman & Littlefield
Release Date : 2007
The Evolution Of Media written by A. Michael Noll and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Language Arts & Disciplines categories.
A concise introduction to the evolution of communication media, The Evolution of Media is unique in that it treats both mass media and interpersonal media. The first part of the book describes the history and development of media technology. The second and third parts develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The last section presents a simple methodology to help predict the success of new media products and services. This book is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in the big picture of communication media.
On The Evolution Of Media
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Author : Carlos A. Scolari
language : en
Publisher: Taylor & Francis
Release Date : 2023-06-23
On The Evolution Of Media written by Carlos A. Scolari and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-23 with Social Science categories.
This book describes the lifecycle of media in the context of the media ecology, presenting a general theoretical framework and a series of methodological procedures to support the construction of an eco-evolutionary approach to media change. Focusing on a series of processes - emergence, competition, dominance, hybridization, adaptation, extinction - this book goes beyond a chronological approach to propose a reticulated and multi-layered conception of media evolution. If media evolution is a network, what are the relationships between "media species" like? What happens when a new media emerges into the media ecology? How do new media influence the old ones? Can media become extinct? How do media adapt when the social and economic context changes? How can media evolution be analysed? What kinds of quantitative and qualitative techniques can be applied in media evolution research? By presenting an innovative research approach and theoretical framework to media studies, this book will be of keen interest to scholars and graduate students of new media, media history and theory, philosophy of technology, mass communication, and organisational studies.
Now Media
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Author : Norman J. Medoff
language : en
Publisher: Routledge
Release Date : 2021-04-07
Now Media written by Norman J. Medoff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-07 with Language Arts & Disciplines categories.
Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today. Now Media, Fourth Edition (formerly Electronic Media: Then, Now, Later) provides a comprehensive view of the beginnings of electronic media in broadcasting and the subsequent advancements into ‘now’ digital media. Each chapter is organized chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, and digital advertising, focusing along the way on innovations that laid the groundwork for ‘now’ television and radio and the Internet and social media. New to the fourth edition is a chapter on the amazing world of virtual reality technology, which has spawned a ‘now’ way of communicating with the world and becoming a part of video content, as well as a discussion of the impacts of the COVID-19 pandemic on media consumption habits. This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike. The new ‘now’ edition also features updated online instructor materials, including PowerPoint slides and test banks. Please visit www.routledge.com/cw/medoff to access these support materials.
On The Evolution Of Media
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Author : Carlos Alberto Scolari
language : en
Publisher:
Release Date : 2023-08
On The Evolution Of Media written by Carlos Alberto Scolari and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08 with categories.
"This book describes the lifecycle of media in the context of the media ecology, presenting a general theoretical framework and a series of methodological procedures to support the construction of an eco-evolutionary approach to media change. Focusing on a series of processes - emergence, competition, dominance, hybridization, adaptation, extinction - this book goes beyond a chronological approach to propose a reticulated and multi-layered conception of media evolution. If media evolution is a network, what are the relationships between "media species" like? What happens when a new media emerges into the media ecology? How do new media influence the old ones? Can media become extinct? How do media adapt when the social and economic context changes? How can media evolution be analysed? What kinds of quantitative and qualitative techniques can be applied in media evolution research? By presenting an innovative research approach and theoretical framework to media studies, this book will be of keen interest to scholars and graduate students of new media, media history and theory, philosophy of technology, mass communication, and organisational studies"--
The Evolution Of Media Communication
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Author : Beatriz Peña-Acuña
language : en
Publisher: BoD – Books on Demand
Release Date : 2017-05-31
The Evolution Of Media Communication written by Beatriz Peña-Acuña and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-31 with Social Science categories.
Media communication is a young discipline, if we compare it with others. It has been studied scientifically from the last century in social sciences. This topic, as it is a human process, is complex, and it is changing because of new technologies. It transforms our society too. It is recognised that we are in a communication society. The management of knowledge is settled in business area too. Communication skills are recognised as competences in education for preparing future citizens. Media communication feeds from different disciplines and it keeps their attention. This book is an attempt to provide theoretical and empirical framework to better understand media communication from different point of views and channels in various contexts. The international authors are specialised on the issues. They cover a wide range of updated issues. They span from deepening about behaviour of media or trends to national cases related to social net and to new phenomena - as it is mindfulness applied to creativity. So in this book, two sections are presented. The first section focuses on the behaviour of media, when it is applied in education field and reception research. The second section provides three case studies about the Internet: platforms and social nets developed and applied to different publics.
Human Replay
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Author : Paul Levinson
language : en
Publisher:
Release Date : 2017-09-11
Human Replay written by Paul Levinson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-11 with categories.
This is Paul Levinson's original doctoral dissertation, submitted to New York University and successfully defended in 1978. The dissertation presents Levinson's "anthropotropic" theory of media evolution (anthropo = human; tropic = towards) which argues that as media evolve, they become increasingly human in function. Thus, telegraph gives way to telephone (we hear words not dots and dashes), photography changes from black-and-white to color, etc. The theory also explains why some media survive the advent of successor media and others do not: radio survived the advent of television because hearing without seeing is a natural mode of human communication (it gets dark every night and we still hear, we can easily close our eyes and continue to hear), whereas silent movies were obliterated by talkies (it is very difficult in the natural world to see without hearing something or other). The theory also predicts the creation of media that will enable us to access all kinds of information from any place in the world, any time, regardless of where we and that information might be - or, exactly what we now do with smartphones.
A History Of Communications
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Author : Marshall T. Poe
language : en
Publisher: Cambridge University Press
Release Date : 2010-12-06
A History Of Communications written by Marshall T. Poe and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-06 with History categories.
A History of Communications advances a theory of media that explains the origins and impact of different forms of communication - speech, writing, print, electronic devices and the Internet - on human history in the long term. New media are 'pulled' into widespread use by broad historical trends and these media, once in widespread use, 'push' social institutions and beliefs in predictable directions. This view allows us to see for the first time what is truly new about the Internet, what is not, and where it is taking us.
The Evolution Of Media Communication
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Author :
language : en
Publisher:
Release Date : 19??
The Evolution Of Media Communication written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 19?? with categories.
Media In History
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Author : Jukka Kortti
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-04-17
Media In History written by Jukka Kortti and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-17 with History categories.
Since media is omnipresent in our lives, it is crucial to understand the complex means and dimensions of media in history, and how we have arrived at the current digital culture. Media in History addresses the increasing multidisciplinary need to comprehend the meanings and significances of media development through a variety of different approaches. Providing a concise, accessible and analytical synthesis of the history of communications, from the evolution of language to the growth of social media, this book also stresses the importance of understanding wider social and cultural contexts. Although technological innovations have created and shaped media, Kortti examines how politics and the economy are central to the development of communication. Media in History will benefit undergraduate and graduate history and media studies students who want to understand the complex structures of media as a historical continuum and to reflect on their own experiences with that development.
Media Technology And Society
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Author : W. Russell Neuman
language : en
Publisher: University of Michigan Press
Release Date : 2010
Media Technology And Society written by W. Russell Neuman and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Communication categories.
Top media studies scholars discuss the evolution of media