The Evolved Brand
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The Evolved Brand
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Author : Steven Morris
language : en
Publisher:
Release Date : 2019-11-18
The Evolved Brand written by Steven Morris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-18 with categories.
This world needs your work, your beautiful business, and for your work to take root and bear fruit for the benefit of everyone. Distilled to its foundation, your business is a service to humanity in some way. It offers something significant of value to your customers, your employees and the world around. You matter. Your business matters. Your people matter. The lives of your customers matter. The world around you matters. The Evolved Brand is written to give business leaders the tools and insights they need to evolve their business to its full potential.
The Origin Of Brands
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Author : Al Ries
language : en
Publisher: Harper Collins
Release Date : 2009-03-17
The Origin Of Brands written by Al Ries and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-17 with Business & Economics categories.
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet. Instead, opportunity lies in the opposite direction—in divergence. By following Darwin's brilliant deduction that new species arise from divergence of an existing species, the Rieses outline an effective strategy for creating and taking to market an effective brand. In The Origin of Brands, you will learn how to: Divide and conquer Exploit divergence Use the theories of survival of the firstest and survival of the secondest Harness the power of pruning Using insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding.
Selfbrand The Evolution
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Author : Donatella Rampado
language : en
Publisher: FrancoAngeli
Release Date : 2017-01-10T00:00:00+01:00
Selfbrand The Evolution written by Donatella Rampado and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-10T00:00:00+01:00 with Business & Economics categories.
1796.327
The Evolution Of Luxury
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Author : Ian Malcolm Taplin
language : en
Publisher: Routledge
Release Date : 2019-09-11
The Evolution Of Luxury written by Ian Malcolm Taplin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-11 with Business & Economics categories.
This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way luxury was seen as avarice and emblematic of morally corrosive behavior in past societies, to being viewed in more virtuous terms as the inevitable outcome of structural changes that legitimize the acquisition and display of wealth. It examines the origins of the shift from criticism to acceptance, and traces these changes to fundamentally different notions of what constitutes the basis for social order. Whereas pre-industrial hierarchies cloaked inequality in various secular and sacred guises to mitigate its presence, capitalism justified and reified inequality as a measure of individual success and initiative through interdependent market behavior. The result of this transformation is that status markers have become aspirational tools as hierarchies became porous and self-identity less ascriptive. Correspondingly, as demand for luxury became legitimized, the supply side underwent dramatic changes. Such changes are explored fully in the sectors of fashion, art and wine. As demand for high priced and scarce goods in each of these sectors has increased, in each case key actors have manipulated markets to purposefully either consolidate their pre-eminence or manufacture the requisite scarcity that affords them canonical status. The demand for and supply of luxury goods is now global; consumers seeking validation and affirmation of their status whilst producers engineer scarcity. Luxury is seen not only as good; it is virtuous, its demand possibly insatiable and extremely profitable.
How Has The Indian Brand Endorsement Landscape Evolved
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Author : Dr Kisholoy Roy
language : en
Publisher: KISHOLOY ROY
Release Date : 2020-02-26
How Has The Indian Brand Endorsement Landscape Evolved written by Dr Kisholoy Roy and has been published by KISHOLOY ROY this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-26 with Business & Economics categories.
This book can well be considered as a sequel to my authored book published in 2017 titled How To Execute Celebrity Endorsements to Enhance Brand Preferences? If my first book on celebrity endorsements was more academic in nature and content, this book of mine is more industry oriented and analytical that can well be considered as a documented commentary of the way Indian brand endorsement space has evolved between 2015 and 2020. During this period certain redefining moments happened to the celebrity endorsement stratosphere like the Maggi controversy, the demonetization drive and the digitization of the Indian media and entertainment business. Lot of tectonic shifts in Indian celebrity endorsements have been observed that have been covered in detail in this book along with offering clear indication as to what more can be expected in times to come.
The Evolution Of Integrated Marketing Communications
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Author : Don Schultz
language : en
Publisher: Routledge
Release Date : 2013-12-16
The Evolution Of Integrated Marketing Communications written by Don Schultz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Business & Economics categories.
This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.
The Evolution Of Made In Italy
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Author : Vittoria Veronesi
language : en
Publisher: Springer Nature
Release Date : 2023-01-01
The Evolution Of Made In Italy written by Vittoria Veronesi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-01 with Business & Economics categories.
This book deep dives into emerging consumer trends in the food and beverage industry in Italy, particularly in light of the COVID-19 crisis, and explores how firms have evolved to meet consumer needs and succeed in this challenging context. Through a series of case studies, the authors explore the food and beverage industry’s defining characteristics and how each particular sector has become so important to the Italian economy. Drawing on cases that feature small, medium and large enterprises, the authors reveal how firms have adapted their business strategies to meet new customer demands and market trends, highlighting the winning characteristics of the ever-evolving ‘Made in Italy’ brand, concluding with a recommended strategy of best practices for future implementation. Providing examples that can be studied, applied and analyzed by researchers, students, and practitioners, this unique book offers a detailed understanding of the different innovations and adaptations that companies in the food and beverage sector have put in place in response to ever evolving markets and trends, and how innovation becomes the key to success.
The Evolution And Social Impact Of Video Game Economics
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Author : Casey B. Hart
language : en
Publisher: Lexington Books
Release Date : 2017-07-13
The Evolution And Social Impact Of Video Game Economics written by Casey B. Hart and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-13 with Language Arts & Disciplines categories.
Today, consumers of video games spend over $22.4 billion each year; using more complex and multi-layered strategies, game developers attempt to extend the profitability of their products from a simple one-time sale, to continuous engagement with the consumer. The Evolution and Social Impact of Video Game Economics examines paradigmatic changes in the economic structure of the video game industry from a media effects and game design perspective. This book explores how game developers have changed how they engage players in order to facilitate continuous financial transactions. Contributors look from the advent of microtransactions and downloadable content (DLCs) to the impact of planned obsolescence, impulse buying, and emotional control. This collection takes a broad view of the game dynamics and market forces that drive the video game industry, and features international contributors from Asia, Europe, and Australia.
Handbook Of Research On The Evolution Of It And The Rise Of E Society
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Author : Habib, Maki
language : en
Publisher: IGI Global
Release Date : 2018-09-07
Handbook Of Research On The Evolution Of It And The Rise Of E Society written by Habib, Maki and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-07 with Computers categories.
Rapid advancement in information and communication technologies have led to interconnected and predominately online interactions in the current era. It is crucial for current organizations to adapt and integrate internet technologies to increase flexibility, effective services, and competitiveness. The Handbook of Research on the Evolution of IT and the Rise of E-Society is a pivotal reference source that provides vital research on the application of embedded and connected technology and its role in modern society. While highlighting topics such as information privacy, knowledge management, and social media, this publication explores the development and cultivation of e-community in organizations, as well as the methods of addressing interpersonal facilitation, user-friendly design, and mobile accessibility. This book is ideally designed for program developers, computer engineers, managers, business professionals, researchers, and graduate-level students seeking current research on the adoption and efficient usage, formation, and maintenance of internet and communication technology interaction.
Handbook Of Research On The Platform Economy And The Evolution Of E Commerce
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Author : Ertz, Myriam
language : en
Publisher: IGI Global
Release Date : 2021-10-15
Handbook Of Research On The Platform Economy And The Evolution Of E Commerce written by Ertz, Myriam and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-15 with Business & Economics categories.
In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms. The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.
