The Evolving Value Chain In The Television Industry
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The Evolving Value Chain In The Television Industry
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Author : Deepak Mohan (S.M.)
language : en
Publisher:
Release Date : 2014
The Evolving Value Chain In The Television Industry written by Deepak Mohan (S.M.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
This report studies the television industry in the US, and the changes that have taken place in the industry in the last decade. Specifically, it looks at episodical TV content delivery and consumption - excluding movies, sports and live programming. The study uses 2005 as a reference point, marking the end of the pre-online video era. The industry followed a "content push" model, with channels programming the content for viewers based on their understanding of viewership, timings and preferences. The study shows that the large cable TV operators enjoyed the maximum value capture in the industry. This business had a high barrier for entry due to the expensive dedicated video delivery infrastructure, and this barrier prevented new entrants into the field. Following this, a study of the current state of the TV industry is done. Online video delivery has removed the high barrier for entry, and new entrants providing Internet Protocol Television (IPTV) and Over The Top (OTT) video have entered the field. Netflix, which provides OTT video, has more subscribers than any other pay TV provider. In parallel, video consumption has become more individualized and pull-based - largely due to growth of mobile consumption devices such as smartphones and tablets. Based on the study, the major changes and the underlying drivers of these changes are identified. Analyzing these drivers further, the following implications and opportunities are presented. i. Growth of "Over the Content" (OTC) services to connect people better with on-demand content. ii. Growth of new measurement technologies for online video consumption. iii. Continued pressure against bundling, resulting in more atomized content offerings. iv. Upward integration in terms of industry activities, by the delivery companies. v. Potential downward OTT offerings by the major networks. vi. Risk of avalanche decline in traditional cable subscribers.
Value Chain Dynamics And Evolving Consumer Demographics In The American Television Industry
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Author : Tessa Ann Skot
language : en
Publisher:
Release Date : 2014
Value Chain Dynamics And Evolving Consumer Demographics In The American Television Industry written by Tessa Ann Skot and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
The American television industry has always been one of very fast 'clockspeed,' characterized by the rapid pace of innovation and the emergence of new business models. This has never been truer than now. The entrance of low-cost, viewer-tailored, subscription-based Over the Top (OTT) video-streaming services has shaken up the complex, vertically integrated television distribution industry that has long been dominated by the traditional Multichannel Pay TV (MCPTV) providers - cable, satellite, and telco operators. As a result, industry watchers have become fond of proclaiming the end of the MCPTV industry. What viewers, in particular the youngest generations (Millennials), want in their television viewing experience has also changed in recent years. The entrance of OTT, along with industry changes - like new net neutrality rules governing ISP behavior - has coincided with a permanent change in television viewing behavior. This raises the question: "What will happen to the distribution of subscribers, and hence value, in the television market as the preferences and demographics of the consumergroup evolves?" How the dynamics between OTT and MCPTV, in light of continuous industry change and evolving preferences, will effect the distribution of subscribers in the market, and therefore the success of either the entrant or incumbent, is the focus of this thesis. This questions has been explored using a system dynamics model of the attributes that affect the relative attractiveness of either OTT or MCPTV, and hence subscriber distribution. The key lessons that emerge for firms include: the attributes that consumers value most have a significant impact on the attractiveness of the product, and should be of primary importance to firms; high consumer price sensitivity does not effect OTT and MCPTV equally; and, should net neutrality be completely done away with, MCPTV providers, in their dual roles as ISPs, have powerful strategic tools, in the form of control over internet price and speed (which directly affects OTT price and speed), at their disposal. Based on the results, and empirical observations of industry dynamics so far, co-existence, in some form, between the incumbent and entrant is the most likely outcome (in the Incumbent's Dilemma framework).
Platform Power And Policy In Transforming Television Markets
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Author : Tom Evens
language : en
Publisher: Springer
Release Date : 2018-04-04
Platform Power And Policy In Transforming Television Markets written by Tom Evens and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-04 with Performing Arts categories.
This book seeks to investigate ‘platform power’ in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing–not necessarily in a zero-sum game–to control the market. In the volume, the contributors work to extend established ‘platform theory’ to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain.
Remaking The Movies Digital Content And The Evolution Of The Film And Video Industries
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2008-05-05
Remaking The Movies Digital Content And The Evolution Of The Film And Video Industries written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-05 with categories.
Analyses the impact of digital content creation, distribution and use on value chains and business models of the film and video industry and explores the policy implications of these changes to identify how digital content may affect the function and position of participants in the industry.
Handbook Of Social Media Management
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Author : Mike Friedrichsen
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-05-28
Handbook Of Social Media Management written by Mike Friedrichsen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-28 with Business & Economics categories.
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
China And Global Value Chains
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Author : Yutao Sun
language : en
Publisher: Routledge
Release Date : 2017-12-15
China And Global Value Chains written by Yutao Sun and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-15 with Business & Economics categories.
President Trump has raised the intriguing question of bringing the manufacturing of companies like Apple back from China to the U.S. This book, however, argues that in this age of the knowledge-based economy and increased globalization, that value creation and distribution based on knowledge and innovation activities are at the core of economic development. The double-edged sword of globalization has transformed China’s economic development in the past few decades. Although China has benefitted from globalization and is now the second largest economy in the world, having become a global manufacturing power and the biggest exporter of high-tech products, it continues to be highly dependent on foreign sources of capital and technology. This book will explore the core of the Chinese economy from the perspective of the Global Value Chain (GVC), combining analysis of inward investment, international trade, Science and Technology and Innovation (S&TI) and economic development. Specifically, it investigates China’s evolving role in GVCs with some innovative Chinese companies emerging in the global market and China’s ongoing efforts to become an innovation-driven economy. China’s impressive economic record and experience provides an impressive role model for other developing countries.
The Evolution Of Tv Systems Content And Users Toward Interactivity
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Author : Pablo Cesar
language : en
Publisher: Now Publishers Inc
Release Date : 2009-08-18
The Evolution Of Tv Systems Content And Users Toward Interactivity written by Pablo Cesar and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-18 with Interactive television categories.
The Evolution of TV Systems, Content, and Users towards Interactivity provides an overview of the evolution of TV systems, TV content, and TV users towards interactivity, with a special focus on sociability aspects. Three basic concepts are introduced, namely, content editing, content sharing, and content control. Content editing corresponds to the activity of developing or organizing multimedia material, traditionally the domain of professionals but also including user-generated content. Content sharing refers to all kinds of social activities that might occur around television watching, such as chatting about television content and sharing content. Finally, content control corresponds to the activity of deciding what to watch and how to watch it. A simple taxonomy (edit-share-control) is proposed as an evolutionary step over the established hierarchical produce-deliver-consume paradigm. The Evolution of TV Systems, Content, and Users towards Interactivity looks at how research in the area has spanned a rather diverse set of scientific subfields, such as multimedia, HCI, CSCW, UIST, user modeling, media and communication sciences. It demonstrates how each disciplinary effort has contributed and why the full potential of interactive TV has not yet been fulfilled. Finally, it describes how interdisciplinary approaches could provide solutions to some notable contemporary research issues. The Evolution of TV Systems, Content, and Users towards Interactivity is aimed at students and researchers, practitioners and developers. It assumes a basic understanding of past and current practices on the design of computer applications, networks and media content.
Ai For Tv Industry
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Author : Rakesh Kumar
language : en
Publisher: Independently Published
Release Date : 2024-04-02
Ai For Tv Industry written by Rakesh Kumar and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-02 with Computers categories.
Welcome to the forefront of innovation in the television industry, where artificial intelligence (AI) is revolutionizing the landscape of television manufacturing, content delivery, and user experience. In this book, we delve into the transformative potential of AI applications tailored specifically for the TV industry, exploring how cutting-edge technologies are reshaping every aspect of television, from production to consumption. The advent of Smart TVs and the proliferation of streaming platforms have ushered in a new era of connectivity and interactivity, blurring the lines between traditional television and digital media. With AI at the helm, TVs are evolving beyond mere display devices, becoming intelligent hubs that understand, adapt, and personalize content delivery to meet the diverse needs and preferences of users. In this comprehensive guide, we embark on a journey through the myriad ways in which AI is reshaping the TV industry. From optimizing manufacturing processes and supply chain management to enhancing content discovery and user interface design, AI-driven solutions are driving innovation and efficiency at every turn. Through real-world case studies, practical examples, and hands-on tutorials, we uncover the underlying principles of AI technologies and their application in the TV industry. Whether you're a TV manufacturer, content creator, broadcaster, or consumer, this book serves as a roadmap for navigating the AI-driven future of television, equipping you with the knowledge and tools needed to thrive in an ever-evolving landscape. Join us as we explore the limitless possibilities of AI for the TV industry and unlock the full potential of television as a medium for entertainment, information, and communication in the digital age.
Television Production In Transition
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Author : Gillian Doyle
language : en
Publisher: Palgrave Macmillan
Release Date : 2022-05-18
Television Production In Transition written by Gillian Doyle and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-18 with Social Science categories.
Focusing on the growing power of transnational media corporations in an increasingly globalized environment for distribution of television content, and on the effects of mergers and acquisitions involving local and independent television production companies, this book examines how current and recent re-structurings in ownership across the television industry reflect changing business models, how they affect creativity and diversity of television output, and to what extent they call for new approaches to regulation and policy. Based on a major study of the UK production sector as a case study, it offers a unique analysis of wider transformations in ownership affecting the television production industry worldwide and of their economic, socio-cultural and policy implications.
Television In The Streaming Era
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Author : Jean Chalaby
language : en
Publisher: Cambridge University Press
Release Date : 2023-04-06
Television In The Streaming Era written by Jean Chalaby and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-06 with Business & Economics categories.
This book explores the value chain that underpins the TV industry and reveals how digital technologies are accelerating the global shift.