Value Chain Dynamics And Evolving Consumer Demographics In The American Television Industry
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Value Chain Dynamics And Evolving Consumer Demographics In The American Television Industry
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Author : Tessa Ann Skot
language : en
Publisher:
Release Date : 2014
Value Chain Dynamics And Evolving Consumer Demographics In The American Television Industry written by Tessa Ann Skot and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
The American television industry has always been one of very fast 'clockspeed,' characterized by the rapid pace of innovation and the emergence of new business models. This has never been truer than now. The entrance of low-cost, viewer-tailored, subscription-based Over the Top (OTT) video-streaming services has shaken up the complex, vertically integrated television distribution industry that has long been dominated by the traditional Multichannel Pay TV (MCPTV) providers - cable, satellite, and telco operators. As a result, industry watchers have become fond of proclaiming the end of the MCPTV industry. What viewers, in particular the youngest generations (Millennials), want in their television viewing experience has also changed in recent years. The entrance of OTT, along with industry changes - like new net neutrality rules governing ISP behavior - has coincided with a permanent change in television viewing behavior. This raises the question: "What will happen to the distribution of subscribers, and hence value, in the television market as the preferences and demographics of the consumergroup evolves?" How the dynamics between OTT and MCPTV, in light of continuous industry change and evolving preferences, will effect the distribution of subscribers in the market, and therefore the success of either the entrant or incumbent, is the focus of this thesis. This questions has been explored using a system dynamics model of the attributes that affect the relative attractiveness of either OTT or MCPTV, and hence subscriber distribution. The key lessons that emerge for firms include: the attributes that consumers value most have a significant impact on the attractiveness of the product, and should be of primary importance to firms; high consumer price sensitivity does not effect OTT and MCPTV equally; and, should net neutrality be completely done away with, MCPTV providers, in their dual roles as ISPs, have powerful strategic tools, in the form of control over internet price and speed (which directly affects OTT price and speed), at their disposal. Based on the results, and empirical observations of industry dynamics so far, co-existence, in some form, between the incumbent and entrant is the most likely outcome (in the Incumbent's Dilemma framework).
The Evolving Value Chain In The Television Industry
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Author : Deepak Mohan (S.M.)
language : en
Publisher:
Release Date : 2014
The Evolving Value Chain In The Television Industry written by Deepak Mohan (S.M.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
This report studies the television industry in the US, and the changes that have taken place in the industry in the last decade. Specifically, it looks at episodical TV content delivery and consumption - excluding movies, sports and live programming. The study uses 2005 as a reference point, marking the end of the pre-online video era. The industry followed a "content push" model, with channels programming the content for viewers based on their understanding of viewership, timings and preferences. The study shows that the large cable TV operators enjoyed the maximum value capture in the industry. This business had a high barrier for entry due to the expensive dedicated video delivery infrastructure, and this barrier prevented new entrants into the field. Following this, a study of the current state of the TV industry is done. Online video delivery has removed the high barrier for entry, and new entrants providing Internet Protocol Television (IPTV) and Over The Top (OTT) video have entered the field. Netflix, which provides OTT video, has more subscribers than any other pay TV provider. In parallel, video consumption has become more individualized and pull-based - largely due to growth of mobile consumption devices such as smartphones and tablets. Based on the study, the major changes and the underlying drivers of these changes are identified. Analyzing these drivers further, the following implications and opportunities are presented. i. Growth of "Over the Content" (OTC) services to connect people better with on-demand content. ii. Growth of new measurement technologies for online video consumption. iii. Continued pressure against bundling, resulting in more atomized content offerings. iv. Upward integration in terms of industry activities, by the delivery companies. v. Potential downward OTT offerings by the major networks. vi. Risk of avalanche decline in traditional cable subscribers.
Platform Power And Policy In Transforming Television Markets
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Author : Tom Evens
language : en
Publisher: Springer
Release Date : 2018-04-04
Platform Power And Policy In Transforming Television Markets written by Tom Evens and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-04 with Performing Arts categories.
This book seeks to investigate ‘platform power’ in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing–not necessarily in a zero-sum game–to control the market. In the volume, the contributors work to extend established ‘platform theory’ to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain.
Handbook Of Media Management And Economics
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Author : Alan B. Albarran
language : en
Publisher: Psychology Press
Release Date : 2006
Handbook Of Media Management And Economics written by Alan B. Albarran and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serve as a foundational resource for scholars and students in media management and economics.
American Demographics
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Author :
language : en
Publisher:
Release Date : 2004
American Demographics written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Demographic surveys categories.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
The Fourth Industrial Revolution
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Author : Klaus Schwab
language : en
Publisher: Penguin UK
Release Date : 2017-01-03
The Fourth Industrial Revolution written by Klaus Schwab and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-03 with Business & Economics categories.
The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our lives We are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history. Characterized by new technologies fusing the physical, digital and biological worlds, the Fourth Industrial Revolution will impact all disciplines, economies and industries - and it will do so at an unprecedented rate. World Economic Forum data predicts that by 2025 we will see: commercial use of nanomaterials 200 times stronger than steel and a million times thinner than human hair; the first transplant of a 3D-printed liver; 10% of all cars on US roads being driverless; and much more besides. In The Fourth Industrial Revolution, Schwab outlines the key technologies driving this revolution, discusses the major impacts on governments, businesses, civil society and individuals, and offers bold ideas for what can be done to shape a better future for all.
Media Industries
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Author : Jennifer Holt
language : en
Publisher: John Wiley & Sons
Release Date : 2009-03-09
Media Industries written by Jennifer Holt and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-09 with Language Arts & Disciplines categories.
Media Industries: History, Theory and Method is among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis. capitalizes on the current social and cultural environment of unprecedented technical change, convergence, and globalization across a range of textual, institutional and theoretical perspectives brings together newly commissioned essays by leading scholars in film, media, communications and cultural studies includes case studies of film, television and digital media to vividly illustrate the dynamic transformations taking place across national, regional and international contexts
Handbook Of Social Media Management
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Author : Mike Friedrichsen
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-05-28
Handbook Of Social Media Management written by Mike Friedrichsen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-28 with Business & Economics categories.
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
The Entrepreneurship Dynamic
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Author : Claudia Bird Schoonhoven
language : en
Publisher: Stanford University Press
Release Date : 2001
The Entrepreneurship Dynamic written by Claudia Bird Schoonhoven and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
New organizations do not emerge full blown from the idiosyncratic minds of individual entrepreneurs. Their ideas for new organizations, their ability to acquire capital and other essential resources, and their likelihood of survival as entrepreneurs derive from the contexts in which they live and work. The Entrepreneurship Dynamic explores the conditions that prompt the founding of large numbers of new organizations or entirely new industries, and the effects on existing industries, economies, and societies.