The Facebook Effect
DOWNLOAD
Download The Facebook Effect PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Facebook Effect book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Facebook Effect
DOWNLOAD
Author : David Kirkpatrick
language : en
Publisher: Simon and Schuster
Release Date : 2011-02
The Facebook Effect written by David Kirkpatrick and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02 with Business & Economics categories.
Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps.
DOWNLOAD
Author : Steven Levy
language : en
Publisher: Penguin UK
Release Date : 2020-02-25
Facebook written by Steven Levy and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-25 with Business & Economics categories.
'A penetrating account of the momentous consequences of a reckless young company with the power to change the world' Brad Stone, author of The Everything Store and The Upstarts How much power and influence does Facebook have over our lives? How has it changed how we interact with one another? And what is next for the company - and us? As the biggest social media network in the world, there's no denying the power and omnipresence of Facebook in our daily life. And in light of recent controversies surrounding election-influencing "fake news" accounts, the handling of its users' personal data, and growing discontent with the actions of its founder and CEO, never has the company been more central to the national conversation. In this fascinating narrative - crammed with insider interviews, never-before-reported reveals and exclusive details about the company's culture and leadership - award-winning tech reporter Steven Levy tells the story of how Facebook has changed our world and asks what the consequences will be for us all.
Googled
DOWNLOAD
Author : Ken Auletta
language : en
Publisher: Penguin
Release Date : 2009-11-03
Googled written by Ken Auletta and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-03 with Business & Economics categories.
A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape. There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses?from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google?s founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined. Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google?s closed-door meetings and paints portraits of Google?s notoriously private founders, Larry Page and Sergey Brin, as well as those who work with?and against?them. In his narrative, Auletta provides the fullest account ever told of Google?s rise, shares the ?secret sauce? of Google?s success, and shows why the worlds of ?new? and ?old? media often communicate as if residents of different planets. Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results? Google will generate about $20 billion in advertising revenues this year, or more than the combined prime-time ad revenues of CBS, NBC, ABC, and FOX. And with its ownership of YouTube and its mobile phone and other initiatives, Google CEO Eric Schmidt tells Auletta his company is poised to become the world?s first $100 billion media company. Yet there are many obstacles that threaten Google?s future, and opposition from media companies and government regulators may be the least of these. Google faces internal threats, from its burgeoning size to losing focus to hubris. In coming years, Google?s faith in mathematical formulas and in slide rule logic will be tested, just as it has been on Wall Street. Distilling the knowledge accrued from a career of covering the media, Auletta will offer insights into what we know, and don?t know, about what the future holds for the imperiled industry.
Antisocial Media
DOWNLOAD
Author : Siva Vaidhyanathan
language : en
Publisher: Oxford University Press
Release Date : 2018-05-15
Antisocial Media written by Siva Vaidhyanathan and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-15 with Language Arts & Disciplines categories.
A fully updated paperback edition that includes coverage of the key developments of the past two years, including the political controversies that swirled around Facebook with increasing intensity in the Trump era. If you wanted to build a machine that would distribute propaganda to millions of people, distract them from important issues, energize hatred and bigotry, erode social trust, undermine respectable journalism, foster doubts about science, and engage in massive surveillance all at once, you would make something a lot like Facebook. Of course, none of that was part of the plan. In this fully updated paperback edition of Antisocial Media, including a new chapter on the increasing recognition of--and reaction against--Facebook's power in the last couple of years, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging. It's an account of the hubris of good intentions, a missionary spirit, and an ideology that sees computer code as the universal solvent for all human problems. And it's an indictment of how "social media" has fostered the deterioration of democratic culture around the world, from facilitating Russian meddling in support of Trump's election to the exploitation of the platform by murderous authoritarians in Burma and the Philippines. Both authoritative and trenchant, Antisocial Media shows how Facebook's mission went so wrong.
The Dragonfly Effect
DOWNLOAD
Author : Jennifer Aaker
language : en
Publisher: John Wiley & Sons
Release Date : 2010-09-28
The Dragonfly Effect written by Jennifer Aaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-28 with Business & Economics categories.
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
The Accidental Billionaires
DOWNLOAD
Author : Ben Mezrich
language : en
Publisher: Anchor
Release Date : 2009-07-14
The Accidental Billionaires written by Ben Mezrich and has been published by Anchor this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-14 with Biography & Autobiography categories.
NATIONAL BESTSELLER “The Social Network, the much anticipated movie…adapted from Ben Mezrich’s book The Accidental Billionaires.” —The New York Times Best friends Eduardo Saverin and Mark Zuckerberg had spent many lonely nights looking for a way to stand out among Harvard University’s elite, competitive, and accomplished student body. Then, in 2003, Zuckerberg hacked into Harvard’s computers, crashed the campus network, almost got himself expelled, and was inspired to create Facebook, the social networking site that has since revolutionized communication around the world. With Saverin’s funding their tiny start-up went from dorm room to Silicon Valley. But conflicting ideas about Facebook’s future transformed the friends into enemies. Soon, the undergraduate exuberance that marked their collaboration turned into out-and-out warfare as it fell prey to the adult world of venture capitalists, big money, and lawyers.
Spies Of The Balkans
DOWNLOAD
Author : Alan Furst
language : en
Publisher: Random House
Release Date : 2010-06-15
Spies Of The Balkans written by Alan Furst and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-15 with Fiction categories.
Greece, 1940. In the port city of Salonika, with its wharves and brothels, dark alleys and Turkish mansions, a tense political drama is being played out. As Adolf Hitler plans to invade the Balkans, spies begin to circle—and Costa Zannis, a senior police official, must deal with them all. He is soon in the game, working to secure an escape route for fugitives from Nazi Berlin that is protected by German lawyers, Balkan detectives, and Hungarian gangsters—and hunted by the Gestapo. Meanwhile, as war threatens, the erotic life of the city grows passionate. For Zannis, that means a British expatriate who owns the local ballet academy, a woman from the dark side of Salonika society, and the wife of a shipping magnate. With extraordinary historical detail and a superb cast of characters, Spies of the Balkans is a stunning novel about a man who risks everything to fight back against the world’s evil.
Amazing Peace
DOWNLOAD
Author : Maya Angelou
language : en
Publisher: Schwartz & Wade
Release Date : 2010-11-03
Amazing Peace written by Maya Angelou and has been published by Schwartz & Wade this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-03 with Juvenile Nonfiction categories.
This dazzling Christmas poem by Maya Angelou is powerful and inspiring for people of all faiths. In this beautiful, deeply moving poem, Maya Angelou inspires us to embrace the peace and promise of Christmas, so that hope and love can once again light up our holidays and the world. “Angels and Mortals, Believers and Nonbelievers, look heavenward,” she writes, “and speak the word aloud. Peace.” Read by the poet at the lighting of the National Christmas Tree at the White House on December 1, 2005, Maya Angelou’ s celebration of the “Glad Season” is a radiant affirmation of the goodness of life.
The Age Of Surveillance Capitalism
DOWNLOAD
Author : Shoshana Zuboff
language : en
Publisher: Profile Books
Release Date : 2019-01-31
The Age Of Surveillance Capitalism written by Shoshana Zuboff and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-31 with Computers categories.
THE TOP 10 SUNDAY TIMES BESTSELLER A NEW YORK TIMES NOTABLE BOOK OF THE YEAR ONE OF BARACK OBAMA'S TOP BOOKS OF THE YEAR Shortlisted for The Orwell Prize 2020 Shortlisted for the FT Business Book of the Year Award 2019 'Easily the most important book to be published this century. I find it hard to take any young activist seriously who hasn't at least familarised themselves with Zuboff's central ideas.' - Zadie Smith, The Guardian The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us. The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future? Shoshana Zuboff shows that we are at a crossroads. We still have the power to decide what kind of world we want to live in, and what we decide now will shape the rest of the century. Our choices: allow technology to enrich the few and impoverish the many, or harness it and distribute its benefits. The Age of Surveillance Capitalism is a deeply-reasoned examination of the threat of unprecedented power free from democratic oversight. As it explores this new capitalism's impact on society, politics, business, and technology, it exposes the struggles that will decide both the next chapter of capitalism and the meaning of information civilization. Most critically, it shows how we can protect ourselves and our communities and ensure we are the masters of the digital rather than its slaves.
The Cyber Effect
DOWNLOAD
Author : Mary Aiken
language : en
Publisher: Random House
Release Date : 2016-08-23
The Cyber Effect written by Mary Aiken and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-23 with Psychology categories.
A groundbreaking exploration of how cyberspace is changing the way we think, feel, and behave “A must-read for this moment in time.”—Steven D. Levitt, co-author of Freakonomics • One of the best books of the year—Nature Mary Aiken, the world’s leading expert in forensic cyberpsychology, offers a starting point for all future conversations about how the Internet is shaping development and behavior, societal norms and values, children, safety, privacy, and our perception of the world. Drawing on her own research and extensive experience with law enforcement, Aiken covers a wide range of subjects, from the impact of screens on the developing child to the explosion of teen sexting and the acceleration of compulsive and addictive behaviors online. Aiken provides surprising statistics and incredible-but-true case studies of hidden trends that are shaping our culture and raising troubling questions about where the digital revolution is taking us. Praise for The Cyber Effect “How to guide kids in a hyperconnected world is one of the biggest challenges for today’s parents. Mary Aiken clearly and calmly separates reality from myth. She clearly lays out the issues we really need to be concerned about and calmly instructs us on how to keep our kids safe and healthy in their digital lives.”—Peggy Orenstein, author of the New York Times bestseller Girls & Sex “[A] fresh voice and a uniquely compelling perspective that draws from the murky, fascinating depths of her criminal case file and her insight as a cyber-psychologist . . . This is Aiken’s cyber cri de coeur as a forensic scientist, and she wants everyone on the case.”—The Washington Post “Fascinating . . . If you have children, stop what you are doing and pick up a copy of The Cyber Effect.”—The Times (UK) “An incisive tour of sociotechnology and its discontents.”—Nature “Just as Rachel Carson launched the modern environmental movement with her Silent Spring, Mary Aiken delivers a deeply disturbing, utterly penetrating, and urgently timed investigation into the perils of the largest unregulated social experiment of our time.”—Bob Woodward “Mary Aiken takes us on a fascinating, thought-provoking, and at times scary journey down the rabbit hole to witness how the Internet is changing the human psyche. A must-read for anyone who wants to understand the temptations and tragedies of cyberspace.”—John R. Suler, PhD, author of The Psychology of Cyberspace “Drawing on a fascinating and mind-boggling range of research and knowledge, Mary Aiken has written a great, important book that terrifies then consoles by pointing a way forward so that our experience online might not outstrip our common sense.”—Steven D. Levitt “Having worked with law enforcement groups from INTERPOL and Europol as well as the U.S. government, Aiken knows firsthand how today’s digital tools can be exploited by criminals lurking in the Internet’s Dark Net.”—Newsweek