The Fake Factor
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The Fake Factor
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Author : Sarah McCartney
language : en
Publisher:
Release Date : 2006
The Fake Factor written by Sarah McCartney and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Brand name products categories.
In the world of fashion and luxury goods, the brand is king. As consumers, we are literally in love with our favourite brands. In fact, this desire to own brands is so strong now that we will even buy fakes to make it happen. A marketing expert examines this extraordinary phenomenon, providing a fascinating insight into how the modern consumer behaves and thinks, and how companies (legal or illegal ones) are responding to that. The brand has become a symbol for quality. When fakes appear on the scene, the quality of goods is inevitably compromised. As a consumer, we know this. But it doesn't deter us from buying fakes. This book examines the complex relationship that consumers have with brands and comes up with some surprising results. When it comes to buying fakes, money is not the only factor at work. Insecurity ("I have to be in the know"), attitude ("I'm cool"), and sheer rebellion (see the rich celebrities who take pleasure in wearing fake designer clothes) enter into this complex equation.
The B S Factor
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Author : Arthur Herzog III
language : en
Publisher: Arthur Herzog III
Release Date : 2003-04-20
The B S Factor written by Arthur Herzog III and has been published by Arthur Herzog III this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-20 with Humor categories.
Fakery and hypocrisy in American communications are the subjects of this outspoken--and hilarious--book. Uncovering our thought-pollution problem for perhaps the first time, Arthur Herzog exposes Executalk ("name of the game" for "point" or "purpose," "ball-park estimate" for "rough guess"), Quote Facts (opinions made to seem like facts by virtue of being quoted), and Complex Complex (the compulsion to make things more complicated than they need to be), to mention only a few of the current crimes against logic and language. The perpetrators of these atrocities include Fadthinkers, Word Mincers, Sci-Speakers, Copy Cant-ers, and Anything Authorities, those who, having succeeded in one field, appear on TV talk shows as experts on everything else. Without the B.S. Factor, success in America is almost impossible, says Herzog, and he goes on to call for a new breed of "radical skeptics" to clear away the B.S. that is now engulfing our country. "An entertaining and witty attack." --Publishers Weekly "Mr. Herzog has diagnosed the sickness brilliantly." --The New York Times Book Review
Search For New Heavy Charged Bosons And Measurement Of High Mass Drell Yan Production In Proton Proton Collisions
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Author : Markus Zinser
language : en
Publisher: Springer
Release Date : 2018-09-25
Search For New Heavy Charged Bosons And Measurement Of High Mass Drell Yan Production In Proton Proton Collisions written by Markus Zinser and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-25 with Science categories.
This book presents two analyses, the first of which involves the search for a new heavy charged gauge boson, a so-called W' boson. This new gauge boson is predicted by some theories extending the Standard Model gauge group to solve some of its conceptual problems. Decays of the W' boson in final states with a lepton (l± = e± , μ±) and the corresponding (anti-)neutrino are considered. Data collected by the ATLAS experiment in 2015 at a center of mass energy of √s =13 TeV is used for the analysis. In turn, the second analysis presents a measurement of the double-differential cross section of the process pp->Z/gamma^* + X -> l^+l^- + X, including a gamma gamma induced contribution, at a center of mass energy of sqrt{s} = 8 TeV. The measurement is performed in an invariant mass region of 116 GeV to 1500 GeV as a function of invariant mass and absolute rapidity of the l^+l^-- pair, and as a function of invariant mass and pseudorapidity separation of the l^+l^-- pair. The data analyzed was recorded by the ATLAS experiment in 2012 and corresponds to an integrated luminosity of 20.3/fb. It is expected that the measured cross sections are sensitive to the PDFs at very high values of the Bjorken-x scaling variable, and to the photon structure of the proton.
Discovery And Measurement Of The Higgs Boson In The Ww Decay Channel
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Author : David Hall
language : en
Publisher: Springer
Release Date : 2015-06-15
Discovery And Measurement Of The Higgs Boson In The Ww Decay Channel written by David Hall and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-15 with Science categories.
This thesis describes the stand-alone discovery and measurement of the Higgs boson in its decays to two W bosons using the Run-I ATLAS dataset. This is the most precise measurement of gluon-fusion Higgs boson production and is among the most significant results attained at the LHC. The thesis provides an exceptionally clear exposition on a complicated analysis performed by a large team of researchers. Aspects of the analysis performed by the author are explained in detail; these include new methods for evaluating uncertainties on the jet binning used in the analysis and for estimating the background due to associated production of a W boson and an off-shell photon. The thesis also describes a measurement of the WW cross section, an essential background to Higgs boson production. The primary motivation of the LHC was to prove or disprove the existence of the Higgs boson. In 2012, CERN announced this discovery and the resultant ATLAS publication contained three decay channels: gg, ZZ, and WW.
The Interplay Of Truth And Deception
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Author : Matthew S. McGlone
language : en
Publisher: Routledge
Release Date : 2009-03-15
The Interplay Of Truth And Deception written by Matthew S. McGlone and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-15 with Language Arts & Disciplines categories.
During the past 30 years, there have been a steadily increasing number of scientific and popular publications dealing with lying and deception. Questions about the extent to which public officials are deceptive are standard fare in current magazines and newspapers. This volume aims to present on a more precise conceptualization of this phenomenon, manifested in some well-known constructions like spin, hype, doublespeak, equivocation, and contextomy (quoting out of context). The contents of the volume have been generated for the New Agendas symposium at the University of Texas College of Communication, and all the authors are young, leading-edge researchers offering innovative perspectives and explorations of lying and deception in various contexts. This volume will appeal to scholars, researchers, and advanced/graduate students in communication, media, and psychology. It is written to the level of advanced undergraduates, and it is appropriate for use in courses covering lying and deception.
The Importance Of Psychological Traits
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Author : John E. Williams
language : en
Publisher: Springer Science & Business Media
Release Date : 2005-11-25
The Importance Of Psychological Traits written by John E. Williams and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-25 with Psychology categories.
Unique to the book are the appendices that enable interested readers to test hypotheses of their own devising related to the psychological importance and/or favorability of selected sets of person descriptors in different cultural settings. Appendix D provides, for the first time, the individual item values for the Five Factor scoring system for the Adjective Check List described by FormyDuval, Williams, Patterson, and Fogle (1995)."--Page ix
Current Medicine For Attorneys
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Author :
language : en
Publisher:
Release Date : 1973
Current Medicine For Attorneys written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Medical jurisprudence categories.
Detecting Fake News On Social Media
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Author : Kai Shu
language : en
Publisher: Springer Nature
Release Date : 2022-05-31
Detecting Fake News On Social Media written by Kai Shu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-31 with Computers categories.
In the past decade, social media has become increasingly popular for news consumption due to its easy access, fast dissemination, and low cost. However, social media also enables the wide propagation of "fake news," i.e., news with intentionally false information. Fake news on social media can have significant negative societal effects. Therefore, fake news detection on social media has recently become an emerging research area that is attracting tremendous attention. This book, from a data mining perspective, introduces the basic concepts and characteristics of fake news across disciplines, reviews representative fake news detection methods in a principled way, and illustrates challenging issues of fake news detection on social media. In particular, we discussed the value of news content and social context, and important extensions to handle early detection, weakly-supervised detection, and explainable detection. The concepts, algorithms, and methods described in this lecture can help harness the power of social media to build effective and intelligent fake news detection systems. This book is an accessible introduction to the study of detecting fake news on social media. It is an essential reading for students, researchers, and practitioners to understand, manage, and excel in this area. This book is supported by additional materials, including lecture slides, the complete set of figures, key references, datasets, tools used in this book, and the source code of representative algorithms. The readers are encouraged to visit the book website for the latest information: http://dmml.asu.edu/dfn/
Encyclopaedia Britannica
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Author :
language : en
Publisher:
Release Date : 1810
Encyclopaedia Britannica written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1810 with categories.
The New Strategic Brand Management
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Author : Jean-Noël Kapferer
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-01-03
The New Strategic Brand Management written by Jean-Noël Kapferer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-03 with Business & Economics categories.
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.