The Forbes Model For Journalism Inthe Digital Age Training A New Gen Eration Of Entrepreneurial Journalists
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The Forbes Model For Journalism Inthe Digital Age Training A New Gen Eration Of Entrepreneurial Journalists
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Author : Lewis Dvorkin
language : en
Publisher:
Release Date : 2012-05-01
The Forbes Model For Journalism Inthe Digital Age Training A New Gen Eration Of Entrepreneurial Journalists written by Lewis Dvorkin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-01 with Citizen journalism categories.
ABOUT THE BOOK Since its founding in 1917, Forbes has been providing insights, information, and inspiration to ensure the success of those who are dedicated to the spirit of free enterprise. Its flagship publications, Forbes and Forbes Asia, reach a worldwide audience of more than six million readers and its website, Forbes.com-the leading business site on the Web-attracts an audience that averages 30 million people per month. Forbes also publishes ForbesLife magazine and licensed editions in more than 25 countries around the world. Lewis DVorkin has always appreciated the importance of clarity, particularly in his professional life and in the media he consumes. When he first came to Forbes in the mid-1990s, he completely understood the brand and its voice. Then he left for AOL as the millennium turned. It was obvious the news cycle was getting faster and digital media was the place to be. After that, he founded a startup, True/Slant. He had a clear idea - well, he hoped he did - for a new way to produce news. Two years ago, he sold that company to Forbes, one of his investors. In re-joining a trusted brand and people he trusts as the chief product officer, he saw a direct path for the True/Slant team to take its ideas to a bigger stage. It's worked out great. Why? Lots of reasons, especially this one: the clarity and strength of the Forbes mission. Journalism at Forbes is rooted in the conviction that success results from free enterprise, the entrepreneurial spirit, smart investing - and living a life beyond the mere accumulation of dollars. Forbes is about aspiration. That message has given tremendous focus to the task of dramatically re-imagining our products and culture in the era of digital publishing and social media. ABOUT THE AUTHOR Lewis DVorkin serves as Chief Product Officer at Forbes Media. His long journey has taken him from The New York Times, Newsweek and The Wall Street Journal, to tabloid TV, AOL-and an instrumental role in launching TMZ.com. DVorkin has lived through a newspaper strike (sounds quaint, right?), the New York City Black Out in '77, and a bout with the Cabbage Patch Dolls. He was the founder and CEO of True/Slant, which Forbes invested in and later acquired. DVorkin first got hooked on the News business as the student editor of the Daily Iowan during the days of Vietnam, Watergate and Roe v. Wade. He can quote all the best lines from All the President's Men, and still thinks Howard Beale did it better than all the real-life pretenders who followed him. DVorkin would like to express his gratitude to James Bellows-a truly gifted editor, an extraordinary human being and a mentor. EXCERPT FROM THE BOOK Entrepreneurial Journalism means digital screens that come alive with individual voice, real-time activity and dynamic content, not the homogenized, lifeless and static news pages I see on so many other news sites. When I spoke with Forbes staff reporter Deborah Jacobs about this change, she replied, "You know what's changed for me at Forbes? I now write for my audience, not my editor." That's what our new model is about - listening and engaging with news consumers. Then we trust our full-time reporters and knowledgeable contributors to respond by producing content that meets their needs. And lots of it! Digital audiences can't seem to get enough information, so it's our job to supply it. Our unique model enabled us to provide them with quality, quantity and variety across eight key verticals, or subject areas. Our individually branded content creators, not burdened by outdated bureaucratic journalistic layers, use the publishing tools we built for them to turn out thousands of posts - nearly 100,000 in 2011. It was all about putting business topics (like this post on Best Buy) and cultural events (like this one on Snooki) through the Forbes prism of free enterprise, entrepreneurial capi
The Forbes Model For Journalism In The Digital Age
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Author : Lewis Dvorkin
language : en
Publisher: Hyperink Inc
Release Date : 2012-07-24
The Forbes Model For Journalism In The Digital Age written by Lewis Dvorkin and has been published by Hyperink Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-24 with Business & Economics categories.
Since its founding in 1917, Forbes has been providing insights, information, and inspiration to ensure the success of those who are dedicated to the spirit of free enterprise. Its flagship publications, Forbes and Forbes Asia, reach a worldwide audience of more than six million readers and its website, Forbes.com—the leading business site on the Web—attracts an audience that averages 30 million people per month. Forbes also publishes ForbesLife magazine and licensed editions in more than 25 countries around the world. Lewis DVorkin has always appreciated the importance of clarity, particularly in his professional life and in the media he consumes. When he first came to Forbes in the mid-1990s, he completely understood the brand and its voice. Then he left for AOL as the millennium turned. It was obvious the news cycle was getting faster and digital media was the place to be. After that, he founded a startup, True/Slant. He had a clear idea – well, he hoped he did – for a new way to produce news. Two years ago, he sold that company to Forbes, one of his investors. In re-joining a trusted brand and people he trusts as the chief product officer, he saw a direct path for the True/Slant team to take its ideas to a bigger stage. It’s worked out great. Why? Lots of reasons, especially this one: the clarity and strength of the Forbes mission. Journalism at Forbes is rooted in the conviction that success results from free enterprise, the entrepreneurial spirit, smart investing – and living a life beyond the mere accumulation of dollars. Forbes is about aspiration. That message has given tremendous focus to the task of dramatically re-imagining our products and culture in the era of digital publishing and social media.
Media Management
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Author : C. Ann Hollifield
language : en
Publisher: Routledge
Release Date : 2015-08-11
Media Management written by C. Ann Hollifield and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-11 with Language Arts & Disciplines categories.
Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.
Funding Journalism In The Digital Age
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Author : Jeff Kaye
language : en
Publisher: Peter Lang
Release Date : 2010
Funding Journalism In The Digital Age written by Jeff Kaye and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Digital media categories.
The news media play a vital role in keeping the public informed and maintaining democratic processes. But that essential function has come under threat as emerging technologies and changing social trends, sped up by global economic turmoil, have disrupted traditional business models and practices, creating a financial crisis. Quality journalism is expensive to produce - so how will it survive as current sources of revenue shrink? Funding Journalism in the Digital Age not only explores the current challenges, but also provides a comprehensive look at business models and strategies that could sustain the news industry as it makes the transition from print and broadcast distribution to primarily digital platforms. The authors bring widespread international journalism experience to provide a global perspective on how news organizations are evolving, investigating innovative commercial projects in the United States, United Kingdom, Australia, Norway, South Korea, Singapore and elsewhere.
The Online Journalism Handbook
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Author : Paul Bradshaw
language : en
Publisher: Routledge
Release Date : 2017-08-14
The Online Journalism Handbook written by Paul Bradshaw and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-14 with Social Science categories.
The Online Journalism Handbook has established itself globally as the leading guide to the fast-moving world of digital journalism, showcasing the multiple possibilities for researching, writing and storytelling offered to journalists through new technologies. In this new edition, Paul Bradshaw presents an engaging mix of technological expertise with real world practical guidance to illustrate how those training and working as journalists can improve the development, presentation and global reach of their story through web-based technologies. The new edition is thoroughly revised and updated, featuring: a significantly expanded section on the history of online journalism business models; a new focus on the shift to mobile-first methods of consumption and production; a brand new chapter on online media law written by Professor Tim Crook of Goldsmiths, University of London, UK; a redeveloped section on interactivity, with an introduction to coding for journalists; advice on the journalistic uses of vertical video, live video, 360 and VR. The Online Journalism Handbook is a guide for all journalism students and professional journalists, as well as being of key interest to digital media practitioners.
Entrepreneurial Journalism
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Author : Paul Marsden
language : en
Publisher: Routledge
Release Date : 2017-01-20
Entrepreneurial Journalism written by Paul Marsden and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-20 with Social Science categories.
Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: • advice on launching digital start-ups; • how to use key analytics to track and focus readership; • engaging with mobile journalism by utilising smartphone and app technology; • developing revenue streams that can make digital journalism sustainable; • legal and ethical dilemmas faced in a modern newsroom; • the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.
The Strategic Digital Media Entrepreneur
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Author : Penelope M. Abernathy
language : en
Publisher: John Wiley & Sons
Release Date : 2018-11-20
The Strategic Digital Media Entrepreneur written by Penelope M. Abernathy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-20 with Social Science categories.
A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.
Cultivating Entrepreneurial Changemakers Through Digital Media Education
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Author : Leslie Simone Byrd
language : en
Publisher:
Release Date : 2021
Cultivating Entrepreneurial Changemakers Through Digital Media Education written by Leslie Simone Byrd and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
The Entrepreneurial Journalist S Toolkit
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Author : Sara Kelly
language : en
Publisher: CRC Press
Release Date : 2015-02-11
The Entrepreneurial Journalist S Toolkit written by Sara Kelly and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-11 with Language Arts & Disciplines categories.
Today’s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.
Strategic Sport Communication
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Author : Paul M. Pedersen
language : en
Publisher: Human Kinetics Publishers
Release Date : 2020-07-05
Strategic Sport Communication written by Paul M. Pedersen and has been published by Human Kinetics Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-05 with Communication in sports categories.
"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--