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The Future Of Relationship Marketing

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The Future Of Relationship Marketing

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Author : David Bejou
language : en
Publisher: Routledge
Release Date : 2013-11-26

The Future Of Relationship Marketing written by David Bejou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-26 with Business & Economics categories.

The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, United Kingdom in 2003). Leading experts reveal the latest studies and provide unique insights into the behaviors and dynamic strategies needed to maximize a positive relationship with the all-important customer. The Future of Relationship Marketing provides new and challenging findings important to anyone involved with buyer-seller relationships, brought together in one volume. This multidisciplinary collection of studies reaches beyond basic marketing strategies to provide a broad yet in-depth examination of the subject. The book links theory to practice, provides innovative methodologies for research, and forecasts what the future holds for relationship marketing. Each chapter is extensively referenced, and many include graphs and figures to reinforce concepts and ideas. The Future of Relationship Marketing topics include: dialogical interaction customer trust, satisfaction, and loyalty Customer Relational Management (CRM) the question of whether variety-seeking behavior make customers “bad” an analysis of underlying worldviews in relationship marketing the positivist approach in organizational theory and strategy the interpretativist approach in organizational theory and strategy configuration theory an analysis of CRM implementation models buyer-seller face-to-face negotiations The Future of Relationship Marketing gives the most recent information essential for researchers, educators, students, and professionals in customer relationship marketing.

The One To One Future

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Author : Don Peppers
language : en
Publisher: Broadway Business
Release Date : 1997

The One To One Future written by Don Peppers and has been published by Broadway Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Consumer satisfaction categories.

The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the latest strategies needed for any business to compete, and succeed, in the Interactive Age. Most businesses follow time-honored mass-marketing rules of pitching their products to the greatest number of people. However, selling more goods to fewer people is not only more efficient but far more profitable. The One to One Future is a radically innovative business paradigm focusing on the share of customer--one customer at a time--rather than just the share of market. Authors Don Peppers and Martha Rogers reveal one to one strategies to: * Find the 20 percent--or 2 percent--of your own customers and prospects who are the most loyal and who offer the biggest opportunities for future profit; * Collaborate with each customer, one at a time, just as you now work with individual suppliers or marketing partners; * Nurture your relationships with each customer by relying on new one to one media vehicles--not just the mail, but the fax machine, the touch-tone phone, voice mail, cell phones, and interactive television. Leading-edge companies such as MCI, Lexus, Levi Strauss, and Nissan Canada, and thousands of smaller enterprises, have already adopted the one-to-one perspective. The strategies outlined in this book work just as well--often even better--for small companies, from two-person accounting firms to flower shops to furniture stores.

Relationship Marketing

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Author :
language : en
Publisher:
Release Date : 2006

Relationship Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Customer relations categories.

Relationship Marketing

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Author : John Egan
language : en
Publisher: SAGE Publications Limited
Release Date : 2005-08-12

Relationship Marketing written by John Egan and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-12 with Business & Economics categories.

With classic and contemporary writings from influential figures in the field, this work explores the theory and practice of relationship marketing.

Strategic Market Relationships

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Author : Bill Donaldson
language : en
Publisher: John Wiley & Sons
Release Date : 2007-05-21

Strategic Market Relationships written by Bill Donaldson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-21 with Business & Economics categories.

Strategic Market Relationships, 2nd Edition develops the reader’s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organisation. The new edition is being totally restructured in the light of teaching experience with the book and new research since it was published. Most of the existing content will still be there but presented in a new logic. Continues to map relationships from strategy to implementation Text more clearly divided into strategy and implementation parts Continues to focus on close relationships and on the management of relationships Continues with introductory case illustration and end of chapter teaching cases with many new ones All chapter updated with new research since the last publication Revamped chapter on relationship planning including a stronger focus on strategic choice and relationship development New chapter on relationship types/archetypes to develop on the theme of classification and the management of specific relationships New chapter on organizing relationships New chapter on people and relationships E-relationship chapter integrated into chapter on communication and dialogue in a relationship New chapter on channel relationships Chapter on relationship performance restructured around costs and value. Ethics and researching relationships expanded in the conclusion chapter

Relationship Marketing Re Imagined

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Author : Naresh K. Malhotra
language : en
Publisher:
Release Date : 2016

Relationship Marketing Re Imagined written by Naresh K. Malhotra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business & Economics categories.

Marketing is arguably amidst a paradigm shift. Marketing orientation is shifting away from creating exchanges (sales) to creating value (satisfaction) and relationships (cocreating value). Ultimately, the main objective of all marketing activities is value creation. In vast majority of cases, value is cocreated by several agents, especially the marketers and customers. From a value cocreation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both business-to-business (B2B) as well as business-to-consumer (B2C) markets. Marketers increasingly need to develop and maintain long-term, win-win relationships with customers, distributors, dealers, suppliers, competitors, and other external influencers such as governments, media, nonprofit organizations, and pressure groups. In this book, we advocate an approach for managing customer relationships based on the use of the customer lifetime value (CLV) metric. Our premise is that measuring and maximizing CLV benefits not only marketers but also customers in measurable and concrete ways. However, in order to fully unlock the potential of the CLV metrics, it is instructive to be exposed to the history and conceptualization of relationship marketing, its three main types (B2B, B2C, and internal), and the nature of loyalty and rewards programs. We conclude with a discussion on the future of relationship marketing and the frontiers of value cocreation. Cases that illustrate the essence of each chapter along with key points to ponder and take-aways are presented therein.

The Future Of Relationship Marketing

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Author : David Bejou
language : en
Publisher: Routledge
Release Date : 2013-11-26

Relationship Management For The Future

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Author : Mosad Zineldin
language : en
Publisher: Studentlitteratur AB
Release Date : 2012

Relationship Management For The Future written by Mosad Zineldin and has been published by Studentlitteratur AB this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Relationship marketing categories.

Customers are people with differing desires and needs. Yet, it may be argued that most individuals seek satisfaction from sustainable human relationships. They are committed to certain ethical standards and seek ways to enrich the individual's possibilities in life, without infringing on the society that they live in. To win these peoples hearts, a relationship-based organisation needs to understand their present and future needs and desires and provide them with a mix of functional, utilitarian, technical and symbolic values. Relationship Management for the Future (RMF) provides unique and powerful tools and a road map for understanding relationship creation, development and sustainability. This comprehensive and exclusive book blends the enduring wisdom of the past with the fresh thinking of the present and, in so doing, offers a vision of the relationships of the future. This multidisciplinary work addresses a broad spectrum of total relationship management (TRM) strategies to create dynamic competitive organisations. RMF provides a synthesis of research and practice to offer valuable new insights for the effective management of relationship-based organisations. The book is aimed at undergraduate, advanced students and scholars in business, marketing and management as well as professionals facing the challenges of the future.

Relationship Marketing In Professional Services

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Author : Aino Halinen
language : en
Publisher: Routledge
Release Date : 2012-11-12

Relationship Marketing In Professional Services written by Aino Halinen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Business & Economics categories.

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

Customer Relationship Marketing

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Author : Merlin Stone
language : en
Publisher: Kogan Page Publishers
Release Date : 2000

Customer Relationship Marketing written by Merlin Stone and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.

Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order that customers and consumers can be targeted effectively, a lasting relationship with each and every one is required. For this to be effectively achieved, there is a need for long-term strategy and technological investment. But where do businesses start? This practical guide is designed to set any organization on the path to planning CRM strategy and offers advice to ensure long-term success. This second edition is revised to take account of research since the first edition, and contains examples.

The Future Of Relationship Marketing

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