The Ghost Of Luxury
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The Ghost Of Luxury
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Author : Love Ranga
language : en
Publisher:
Release Date : 2017-09-09
The Ghost Of Luxury written by Love Ranga and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-09 with Business & Economics categories.
Luxury industry has crumbled into duplicated brand cores. Many brands serve grandiloquence in the name of Identity. Concept of 'Brand Identity' prolongs to stay pertinent for mass and premium brands. The book advocates 'Brand Extremity' as a replacement to maintain relevance.
The Ghost Of Luxury
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Author : Love Ranga
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-08-29
The Ghost Of Luxury written by Love Ranga and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-29 with categories.
'Luxury Strategy by Storytelling' is a collection of fast-paced, gripping short stories focused on facilitating a deeper understanding of modern breakthroughs in strategic management of Luxury. The Business of Luxury has been the strongest advocate of the Art of Storytelling. Maintaining the tradition, this Book narrates fictional peculiarities while carefully blending strategic takeaways for enthusiasts with varying level of knowledge and exposure to Luxury. Alike its primary source, 'The Ghost of Luxury: Strategic Luxury Brand Management', it is a radical explication built atop the strong founding principles of legendary luxury brands. It not only highlights the stratagems that have become obsolete but also recommends their ultra-modern replacement. This book is an ultimate read for brands, yet to decipher the magical spells mastered by mature luxury brands. Mature brands, on the other hand, will find novel business strategies aligned with traditional luxury brand management techniques, but aggressive and new age in nature. Professor Launce binds the entire Book through exceptionally engaging adventures, highlighting the concept of 'Brand Extremity' for Luxury brands seeking infinite coherence.
The Ghost Of Luxury
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Author : Love Ranga
language : en
Publisher: Musgrave Vern
Release Date : 2017-09-07
The Ghost Of Luxury written by Love Ranga and has been published by Musgrave Vern this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-07 with categories.
The Business of Luxury has repeatedly declared its exceptionality through Brand Identity. But, it does no good if there are too many similar cores in the market. Paradoxically, the industry itself has crumbled into duplicated and replicated brand essences. The poaching and encroaching of brand identities have become a commonplace. Many luxury brands, in fact only serve grandiloquence in the name of Identity. The concept of Brand Identity may have been efficient for luxury brands in ancient times. But, as everything trickles down, it prolongs to stay pertinent for mass and premium brands only. The book advocates the upgraded concept of Brand Extremity, as an appropriate surrogate for Brand Identity. Real examples are discussed to enumerate creation of Brand Extremity for a few luxury brands. Many good books and articles are available on the topic of luxury. The greatest amongst them have been formalized with mature luxury professionals in mind. While this book also caters to higher level luxury managers, it does not ignore the academicians, luxury education aspirants and general luxury enthusiasts in any way. It is the reason why each chapter precedes a thought provoking prologue. What brand is a luxury brand if it is not a storyteller. 'The Ghost of Luxury: Strategic Luxury Brand Management' is a radical explication built atop the strong founding principles of legendary heritage luxury houses. It not only highlights luxury strategies that have now become obsolete but also recommends their ultra modern replacement. This book throws light on the secret ingredients of mysterious luxury businesses. It is an ideal read for the brands yet to decipher the magical spells mastered by mature luxury brands. Mature luxury brands, on the other hand, will find novice strategies aligned to their own traditional laws, but more aggressive and new age in nature.
The Ghost Of Luxury
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Author : Love Ranga
language : en
Publisher: Musgrave Vern
Release Date : 2017-09-07
The Ghost Of Luxury written by Love Ranga and has been published by Musgrave Vern this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-07 with categories.
The Business of Luxury has repeatedly declared its exceptionality through Brand Identity. But, it does no good if there are too many similar cores in the market. Paradoxically, the industry itself has crumbled into duplicated and replicated brand essences. The poaching and encroaching of brand identities have become a commonplace. Many luxury brands, in fact only serve grandiloquence in the name of Identity. The concept of Brand Identity may have been efficient for luxury brands in ancient times. But, as everything trickles down, it prolongs to stay pertinent for mass and premium brands only. The book advocates the upgraded concept of Brand Extremity, as an appropriate surrogate for Brand Identity. Real examples are discussed to enumerate creation of Brand Extremity for a few luxury brands. Many good books and articles are available on the topic of luxury. The greatest amongst them have been formalized with mature luxury professionals in mind. While this book also caters to higher level luxury managers, it does not ignore the academicians, luxury education aspirants and general luxury enthusiasts in any way. It is the reason why each chapter precedes a thought provoking prologue. What brand is a luxury brand if it is not a storyteller. 'The Ghost of Luxury: Strategic Luxury Brand Management' is a radical explication built atop the strong founding principles of legendary heritage luxury houses. It not only highlights luxury strategies that have now become obsolete but also recommends their ultra modern replacement. This book throws light on the secret ingredients of mysterious luxury businesses. It is an ideal read for the brands yet to decipher the magical spells mastered by mature luxury brands. Mature luxury brands, on the other hand, will find novice strategies aligned to their own traditional laws, but more aggressive and new age in nature.
Deluxe
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Author : Dana Thomas
language : en
Publisher: Penguin UK
Release Date : 2015-01-29
Deluxe written by Dana Thomas and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-29 with Business & Economics categories.
Fashion may be fabulous, but what price true luxury? With incredible access to the glamorous world of the luxury brand, Deluxe goes deep inside the workings of today's world of profit margins and market share to discover the fate of real luxury. From the importance of fashion owners, to red carpet stars and the seasonal 'must-have' handbags, Dana Thomas shows how far illustrious houses have moved from their roots. Thomas witnesses how these 'luxury' handbags are no longer one in a million, discovers why luxury brand clothing doesn't last as long, and finds out just who is making your perfume. From terrifying raids on the Chinese sweat shops to the daunting chic of Paris workshops, from the handcrafting and economics of early-twentieth century designers to the violent truth behind the 'harmless' fakes, Deluxe goes deep into the world of extravagance, and asks: where can true luxury go now?
The Third Realm Of Luxury
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Author : Joanne Roberts
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-10-31
The Third Realm Of Luxury written by Joanne Roberts and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-31 with Design categories.
In a world that is obsessed with luxury, critical luxury studies is a rapidly emerging field. This is the first book to explore the interplay between the real and imaginary realms of luxury, considering the most significant developments in the theories and practices of luxurious places and spaces over the last fifty years. Providing a critical approach to contemporary interpretations of luxury, the book interrogates the distinction between real places and imaginary spaces. Bringing together an interdisciplinary group of leading scholars, it features a range of case studies which take the reader from the Rolls-Royce Ghost Black Badge to expressions of sensuality in the 1970s domestic interior, and global conceptions of fine wine and art. The Third Realm of Luxury considers the interplay between luxury and space in both the past and the present, examining the abstract conception of excess and exoticism, as well as the real locations of the home, hotel, apartment, and palace. Full of original research, it is a key contribution to the study of consumption, design, fashion, and architecture.
The Ghost By Felix Phantom 46 Nos Nos 1 2 4 5 Are Of The 2nd Ed
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Author :
language : en
Publisher:
Release Date :
The Ghost By Felix Phantom 46 Nos Nos 1 2 4 5 Are Of The 2nd Ed written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
International Luxury Brand Strategy
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Author : Pierre Xiao Lu
language : en
Publisher: Routledge
Release Date : 2021-11-21
International Luxury Brand Strategy written by Pierre Xiao Lu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-21 with Business & Economics categories.
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time. From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.
The Ghost Of J Stokely
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Author : Bob Temple
language : en
Publisher: Capstone
Release Date : 2008-09
The Ghost Of J Stokely written by Bob Temple and has been published by Capstone this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09 with Juvenile Fiction categories.
To earn his Young Adventurers Bear rank, seventeen-year-old Jared leads a group of younger boys to Eagle Point, but their planned fishing trip turns into an investigation of strange events surrounding the caretaker's cabin.
The Third Realm Of Luxury
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Author : Joanne Roberts
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-10-31
The Third Realm Of Luxury written by Joanne Roberts and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-31 with Design categories.
In a world that is obsessed with luxury, critical luxury studies is a rapidly emerging field. This is the first book to explore the interplay between the real and imaginary realms of luxury, considering the most significant developments in the theories and practices of luxurious places and spaces over the last fifty years. Providing a critical approach to contemporary interpretations of luxury, the book interrogates the distinction between real places and imaginary spaces. Bringing together an interdisciplinary group of leading scholars, it features a range of case studies which take the reader from the Rolls-Royce Ghost Black Badge to expressions of sensuality in the 1970s domestic interior, and global conceptions of fine wine and art. The Third Realm of Luxury considers the interplay between luxury and space in both the past and the present, examining the abstract conception of excess and exoticism, as well as the real locations of the home, hotel, apartment, and palace. Full of original research, it is a key contribution to the study of consumption, design, fashion, and architecture.