The Golden Age Of Advertising
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The Golden Age Of Advertising The 60s
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Author : Jim Heimann
language : en
Publisher:
Release Date : 2005
The Golden Age Of Advertising The 60s written by Jim Heimann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Advertising categories.
The Golden Age Of Advertising The 60s
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Author : Jim Heimann
language : de
Publisher:
Release Date : 2007
The Golden Age Of Advertising The 60s written by Jim Heimann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Advertising categories.
The Golden Age Of Advertising
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Author : Steven Heller
language : en
Publisher: Taschen America Llc
Release Date : 2006
The Golden Age Of Advertising written by Steven Heller and has been published by Taschen America Llc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Art categories.
Provides a pictorial tour of advertisements from the 1970s, including categories such as automobiles, travel, interiors, entertainment, fashion, alcohol, business, consumer products, and food and beverages.
The Golden Age Of Advertising The 50s
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Author : Jim Heimann
language : en
Publisher: Taschen America Llc
Release Date : 2005
The Golden Age Of Advertising The 50s written by Jim Heimann and has been published by Taschen America Llc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Second in a series of books featuring advertising by era, All-American Ads of the 50s offers page after page of products that made up the happy-days decade. The start of the cold war spurred a buying frenzy and a craze for new technology that required ad campaigns to match. The nuclear age left its mark all over the advertisements, with a spotlight on planes, rockets, and even mushroom clouds. Shiny, big, beautiful cars abound, styled to keep up with the space age. Editor Jim Heimann, in his essay "From Poodles to Presley, Americans Enter the Atomic Age," explains: "Car designers came up with exaggerated tail fins for automobiles to express this new accelerated speed." Modernist home interiors look slick and shiny with their molded plastic furniture and linoleum floors. While clothing and furniture styles look strangely contemporary--a testament to our current obsession with vintage--some things have definitely changed. A baby sells Marlboro cigarettes! Also included are chapters on movies, food, and travel. --J.P. Cohen.
The First Golden Age Of British Advertising
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Author : Ruth Artmonsky
language : en
Publisher:
Release Date : 2018
The First Golden Age Of British Advertising written by Ruth Artmonsky and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Advertising categories.
The 'golden age' of advertising is usually seen to be the last decades of the 20th century, centred on Fitzrovia, vast in quantity, swamping the plethora of magazines and newspapers appearing (and disappearing) at that time, and making optimal use of the novelty of commercial television. But the true 'golden age' of British advertising was in the decades immediately after the First World War, when zealous entrepreneurs banded together in local clubs and in national bodies to take the activity from the back room of jobbing printers or from being sketched on the back of envelopes on ego-driven managers' desks to becoming a valid profession. It was in the inter-war years that Titans in the field, as William Crawford and Charles Higham, not only built their own empires and taught the government how to publicise itself, but even morphed the concept of advertising and publicity from something rather shady and disreputable to having a moral status of being a crucial arm of the nation's economy and an educator of the masses.This book tells the story of some of these early agencies and the contribution they made. SELLING POINT: * An account of early advertising agencies, their entrepreneurial directors and original graphic designers and the development of a profession that ascribed to itself not only a crucial role in the economy of the UK but a moral role in advising government and educating the people 100 colour, 34 b/w images
When Advertising Tried Harder
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Author : Larry Dobrow
language : en
Publisher:
Release Date : 1984
When Advertising Tried Harder written by Larry Dobrow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
The Real Mad Men
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Author : Andrew Cracknell
language : en
Publisher: Hachette UK
Release Date : 2012-02-28
The Real Mad Men written by Andrew Cracknell and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-28 with Business & Economics categories.
Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s. AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and lifestyle was as candid and original as their advertising. They had it and they flaunted it. People like Bill Bernbach, George Lois, Ed McCabe, Mary Wells, Marion Harper, Julian Koenig, Steve Frankfurt, and Amil Gargano, and others, who in that small space, in that short time, created some of the most radical and influential advertising ever and sparked a revolution in the methods, practice, and execution of the business. Including over 100 full-color illustrations, the book details iconic campaigns such as VW, Avis, Alka Seltzer, Benson & Hedges, Polaroid, and Braniff Airways.
Lights Camera Madison Avenue
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Author : Robert Naud
language : en
Publisher: McFarland
Release Date : 2015-12-29
Lights Camera Madison Avenue written by Robert Naud and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-29 with Performing Arts categories.
This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings going through the 1960s and early 1970s. The author, a career "Mad man," recounts lightheartedly his experiences on commercial productions--both live and film--in theaters and studios in New York City, at LBJ's ranch, on the White House lawn, along Rome's Appian Way, in Lady Astor's dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.
Window To The Future
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Author : Steve Kosareff
language : en
Publisher:
Release Date : 2007-08-01
Window To The Future written by Steve Kosareff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-01 with categories.
When TV sets were still a luxurious novelty, their manufacturers introduced the public to the new medium by emphasizing its most glamorous, comforting, & futuristic aspects. This book collects more than 150 print advertisements, magazine covers, & brochure & catalog images to bring the golden age of TV advertising & marketing to light. In amusing displays of the TV serving as furniture, posh appliance, party centerpiece, news & entertainment purveyor, & even beloved member of the family, these images reflect the many ways that the populace would find to desire televisions. ¿A nostalgic look at the wonder years of TV¿s youthful innocence.¿ Illustrations.
Spray The Bear
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Author : Walter W. Bregman
language : en
Publisher:
Release Date : 2002-06-28
Spray The Bear written by Walter W. Bregman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-06-28 with Business & Economics categories.
This little book of thoughts and quotes has been put together to give everyone a chance to feel good about something in life. It was created out of the mind of its author with a format that would allow the reader to select any area of life that would need redirection, rethinking, remotivation, or just rereading. This book should serve for lifetimes to come because the messages are eternally clear, simple, and to the point. There is nothing 'deep' or confusing or hard to understand -- they are simply there to grasp. Your author is positive you will gain from it because it is positive in its direction. All you have to do is follow directions. Just enjoy all of the messages, and live your life on the 'up' side (and never look 'down')!