The Good Bad Ideas
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Bad Ideas
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Author : Lord Robert Winston
language : en
Publisher: Random House
Release Date : 2010-04-13
Bad Ideas written by Lord Robert Winston and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-13 with Science categories.
We are born with the instinct to create and invent. Indeed, our ability to do so is what separates us from the rest of the animal world. But have our creative ideas always produced desirable results? Have they always served us well? Bad Ideas? traces the fascinating history of our attempts at self-improvement but also questions their value. The dubious consequences of the development of weaponry, for example, is self-evident. But what of apparently more innocuous advances such as farming, writing and medicine? Science has produced huge good but has also had unforeseen consequences. Can science and scientists find solutions to the perils that now menace us? We join Robert Winston on a thrilling journey from our earliest days to the present. We meet some key individuals along the way and share quirky anecdotes about their lives and brainwaves. Inspiring, unusual and at times controversial, Bad Ideas? assesses the past and looks forward to the opportunities of the future. In so doing it celebrates man's extraordinary capacity for achievement and offers a hopeful way forward to protect humanity against what sometimes seem like bad ideas.
Interviewing Users
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Author : Steve Portigal
language : en
Publisher: Rosenfeld Media
Release Date : 2023-10-17
Interviewing Users written by Steve Portigal and has been published by Rosenfeld Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-17 with Computers categories.
Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield. In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further―showing the methods and details behind asking questions―from the words themselves to the interviewer’s actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations. But, hey, that’s just the nuts and bolts of the book. The truly fun part is Steve’s voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias―how to identify and deal with it so that it doesn’t affect interviews. Everyone will get something from this book. But beyond the requisite information, it’s simply a good read. And if you want another good read with stories galore, pick up Steve’s other book Doorbells, Danger, and Dead Batteries. "Quite simply the best book on when, why, and how you should conduct user interview studies." —Elizabeth F. Churchill, PhD, Senior Director, Google Who Should Read This Book? Anyone and everyone who is interested in finding out what makes their business tick, i.e., who their users are. Anyone and everyone who wants to learn how to interview and listen to people. Anyone and everyone, including CEOs, user researchers, designers, engineers, marketers, product managers, strategists, interviewers, and you. Takeaways User research is key for companies to include in their design and development process. The best way to do user research is through interviewing users and determining their needs. Interviewing can identify what could be designed or what is actually a problem. Teams who meet their users face-to-face will build better products. Field research takes a lot of preparation to be successful―and a solid plan in advance. There are critical techniques and frameworks for mapping human behavior. A good interviewer always puts their participants at ease. If you ask the right questions, you’ll get the right answers. A smart interviewer checks their worldview at the door. To establish a rapport with your interviewee, listen and don’t be judgmental. Research data is a combination of analysis and synthesis. The importance of research analysis must be continually highlighted and emphasized to the powers that be.
Bad Ideas
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Author : Missy Marston
language : en
Publisher: ECW Press
Release Date : 2019-04-23
Bad Ideas written by Missy Marston and has been published by ECW Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-23 with Fiction categories.
Wildly funny and wonderfully moving, Bad Ideas is about just that — a string of bad ideas — and the absurdity of love Trudy works nights in a linen factory, avoiding romance and sharing the care of her four-year-old niece with Trudy’s mother, Claire. Claire still pines for Trudy’s father, a St. Lawrence Seaway construction worker who left her twenty years ago. Claire believes in true love. Trudy does not. She’s keeping herself to herself. But when Jules Tremblay, aspiring daredevil, walks into the Jubilee restaurant, Trudy’s a goner. Loosely inspired by Ken “the Crazy Canuck” Carter’s attempt to jump the St. Lawrence River in a rocket car, and set in a 1970s hollowed-out town in eastern Ontario, Bad Ideas paints an indelible portrait of people on the forgotten fringes of life. Witty and wise, this is a novel that will stay with you a long time.
The Very Best Bad Idea
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Author : Kirk Westwood
language : en
Publisher: New Degree Press
Release Date : 2020-04-09
The Very Best Bad Idea written by Kirk Westwood and has been published by New Degree Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-09 with Business & Economics categories.
Do you like to be wrong? Shouldn’t you? Why do you think “wrong” is “bad”? In The Very Best Bad Idea, Kirk Westwood steamrolls the long-held premise that right is good and wrong is bad. He paves the way to give anyone who sees situations differently the permission to be proud of their brilliantly unbridled “bad ideas.” In this book, you'll learn about: -- The History of Thinking, and how we might be wired incorrectly for the society we live in today. -- An in depth analysis of popular cliches like “don’t reinvent the wheel” and “build a better mousetrap” and why we might need to “make friends with the mouse”. -- Why people should start embracing their unique views of the world as they are the true genesis of innovation and creativity. And so much more! This book speaks to the entrepreneurs, the creatives, the innovators, and the outcasts as they seek out the secret to conquering innovation. It’s an unconventional look at a conventional problem. If you’re ready to release the “Kreative” and embrace your individual perspective, get ready for the The Very Best Bad Idea.
Seven Bad Ideas
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Author : Jeff Madrick
language : en
Publisher: Vintage
Release Date : 2014-09-30
Seven Bad Ideas written by Jeff Madrick and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-30 with Business & Economics categories.
A bold indictment of some of our most accepted mainstream economic theories—why they’re wrong, and how they’ve been harming America and the world. Budget deficits are bad. A strong dollar is good. Controlling inflation is paramount. Pay reflects greater worker skills. A deregulated free market is fair and effective. Theories like these have become mantras among American economists both liberal and conservative over recent decades. Validated originally by patron saints like Milton Friedman, they’ve assumed the status of self-evident truths across much of the mainstream. Jeff Madrick, former columnist for The New York Times and Harper’s, argues compellingly that a reconsideration is long overdue. Since the financial turmoil of the 1970s made stagnating wages and relatively high unemployment the norm, Madrick argues, many leading economists have retrenched to the classical (and outdated) bulwarks of theory, drawing their ideas more from purist principles than from the real-world behavior of governments and markets—while, ironically, deeply affecting those governments and markets by their counsel. Madrick atomizes seven of the greatest false idols of modern economic theory, illustrating how these ideas have been damaging markets, infrastructure, and individual livelihoods for years, causing hundreds of billions of dollars of wasted investment, financial crisis after financial crisis, poor and unequal public education, primitive public transportation, gross inequality of income and wealth and stagnating wages, and uncontrolled military spending. Using the Great Recession as his foremost case study, Madrick shows how the decisions America should have made before, during, and after the financial crisis were suppressed by wrongheaded but popular theory, and how the consequences are still disadvantaging working America and undermining the foundations of global commerce. Madrick spares no sinners as he reveals how the “Friedman doctrine” has undermined the meaning of citizenship and community, how the “Great Moderation” became a great jobs emergency, and how economists were so concerned with getting the incentives right for Wall Street that they got financial regulation all wrong. He in turn examines the too-often-marginalized good ideas of modern economics and convincingly argues just how beneficial they could be—if they can gain traction among policy makers. Trenchant, sweeping, and empirical, Seven Bad Ideas resoundingly disrupts the status quo of modern economic theory.
The Bad Idea Catalog
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Author : Chris Bittler
language : en
Publisher: Andrews McMeel Publishing
Release Date : 2003
The Bad Idea Catalog written by Chris Bittler and has been published by Andrews McMeel Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Humor categories.
This unique parody features hundreds of dangerous, ill-conceived, and just-plain-stupid products, such as Prescription Drug Grab Bag and a Solar-Powered Umbrella, that you can't really buy because they don't really exist.
The Politics Of Bad Ideas
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Author : Bryan Jones
language : en
Publisher: Routledge
Release Date : 2021-08-29
The Politics Of Bad Ideas written by Bryan Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-29 with Business & Economics categories.
This highly anticipated addition to the "Great Questions in Politics" series offers a provocative argument about the persistence of bad ideas in shaping American economic policy. The result of a collaboration between political scientist Bryan D. Jones and economist Walter Williams, The Politics of Bad Ideas is indispensable reading for any study of American government, public policy, or economic and budgetary analysis. The Politics of Bad Ideas examines why, over the last quarter century, bad economic ideas -- such as cutting taxes without cutting spending -- have become so influential in shaping government policies. Using in-depth research and trenchant political and economic analysis, the book explores why those bad ideas continue to survive despite overwhelming evidence that they in fact cause damage to the federal government's long-term fiscal stability and the American economy.
The Book Of Bad Ideas
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Author : Laura Huliska-Beith
language : en
Publisher: Little, Brown Books for Young Readers
Release Date : 2008-12-21
The Book Of Bad Ideas written by Laura Huliska-Beith and has been published by Little, Brown Books for Young Readers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-21 with Juvenile Fiction categories.
This text is a compilation of bad ideas, such as rollerblading with your dog even though he was kicked out of obedience school and giving everyone a closer look at your ant farm by taking the lid off.
Infosec Rock Star
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Author : Ted Demopoulos
language : en
Publisher: Morgan James Publishing
Release Date : 2017-06-13
Infosec Rock Star written by Ted Demopoulos and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-13 with Business & Economics categories.
Have you noticed that some people in infosec simply have more success than others, however they may define success? Some people are simply more listened too, more prominent, make more of a difference, have more flexibility with work, more freedom, choices of the best projects, and yes, make more money. They are not just lucky. They make their luck. The most successful are not necessarily the most technical, although technical or "geek" skills are essential. They are an absolute must, and we naturally build technical skills through experience. They are essential, but not for Rock Star level success. The most successful, the Infosec Rock Stars, have a slew of other equally valuable skills, ones most people never develop nor even understand. They include skills such as self direction, communication, business understanding, leadership, time management, project management, influence, negotiation, results orientation, and lots more . . . Infosec Rock Star will start you on your journey of mastering these skills and the journey of moving toward Rock Star status and all its benefits. Maybe you think you can’t be a Rock Star, but everyone can MOVE towards it and reap the benefits of vastly increased success. Remember, “Geek” will only get you so far . . .
The Burden Of Bad Ideas
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Author : Heather Mac Donald
language : en
Publisher: Ivan R. Dee Publisher
Release Date : 2000
The Burden Of Bad Ideas written by Heather Mac Donald and has been published by Ivan R. Dee Publisher this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Biography & Autobiography categories.
The prevailing orthodoxy of ideas, she finds, has affected our law schools, our schools of education, our museums, even our schools of public health - with ruinous consequences for the teaching of our children."--BOOK JACKET.