The Handbook Of Customer Satisfaction And Loyalty Measurement
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Handbook Of Customer Satisfaction And Loyalty Measurement
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Author : Nigel Hill
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 2000
Handbook Of Customer Satisfaction And Loyalty Measurement written by Nigel Hill and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
An examination of how to use research effectively. It takes the reader step by step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. This new edition includes four new chapters on loyalty measurement.
The Handbook Of Customer Satisfaction And Loyalty Measurement
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Author : Nigel Hill
language : en
Publisher: Routledge
Release Date : 2017-03-02
The Handbook Of Customer Satisfaction And Loyalty Measurement written by Nigel Hill and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Business & Economics categories.
Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented. This book presents a thorough examination of how to use research to understand customer satisfaction and loyalty. It takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. The research process is explained in detail, including questionnaire design, analysis and reporting, but the book also covers other elements of an effective customer satisfaction process. These include project planning, communicating with customers before, during and after the survey, as well as providing internal feedback and taking effective action to address issues raised by the survey. There is also comprehensive coverage of loyalty measurement methodologies as well as the satisfaction-profit chain and associated modelling and forecasting techniques.
Handbook Of Customer Satisfaction And Loyalty Measurement
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Author : Nigel Hill
language : en
Publisher: Routledge
Release Date : 2017-12-15
Handbook Of Customer Satisfaction And Loyalty Measurement written by Nigel Hill and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-15 with categories.
This title was first published in 2000: An examination of how to use research effectively. It takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. The research process is explained in detail, including questionnaire design, analysis and reporting, but the book also covers other elements of an effective customer satisfaction process. These include project planning, communicating with customers before, during and after the survey, and providing internal feedback and taking effective action to address issues raised by the survey. This new edition (previously published as "Handbook of Customer Satisfaction Measurement") includes four new chapters on loyalty measurement. As well as examining the nature of loyalty, the book provides detailed information on how this complex concept should be measured. The satisfaction-profit chain and associated modelling and forecasting techniques are also explained.
The Handbook Of Customer Satisfaction Loyalty Measurement
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Author : Nigel Hill & Jim Alexander
language : en
Publisher:
Release Date : 2000
The Handbook Of Customer Satisfaction Loyalty Measurement written by Nigel Hill & Jim Alexander and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Consumer satisfaction categories.
How To Measure Customer Satisfaction
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Author : Nigel Hill
language : en
Publisher: Taylor & Francis
Release Date : 2017-07-05
How To Measure Customer Satisfaction written by Nigel Hill and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Business & Economics categories.
Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing and implementing a CSM survey, highlighting blunders that are commonly made and explaining how to make sure that the measures produced are accurate and credible. It also covers ways of gaining understanding and ownership of the CSM programme throughout the organization and clarifies the business case for customer satisfaction. If you are committed to the future of your company, the ability to measure what your customers think of you is essential - and so is this book!
Customer Satisfaction
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Author : Nigel Hill
language : en
Publisher: The Leadership Factor
Release Date : 2007
Customer Satisfaction written by Nigel Hill and has been published by The Leadership Factor this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Consumer satisfaction categories.
This book does a tremendous job of bringing to life customer satisfaction and its significance to modern businesses. The numerous examples contained within the book's pages have proved a fresh and continuous source of inspiration and expertise as I work with my organisation in helping them understand why we should do what matters most to our customers and the lasting effect such actions will have on both our customer loyalty and retention. The authors are to be commended.
How To Measure Customer Satisfaction
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Author : Nigel Hill
language : en
Publisher:
Release Date : 1999
How To Measure Customer Satisfaction written by Nigel Hill and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with BUSINESS & ECONOMICS categories.
"Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing and implementing a CSM survey, highlighting blunders that are commonly made and explaining how to make sure that the measures produced are accurate and credible. It also covers ways of gaining understanding and ownership of the CSM programme throughout the organization and clarifies the business case for customer satisfaction. If you are committed to the future of your company, the ability to measure what your customers think of you is essential - and so is this book!"--Provided by publisher.
The Little Book Of Big Customer Satisfaction Measurement
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Author : Ajit Rao
language : en
Publisher: SAGE Publications Pvt. Limited
Release Date : 2013-01-24
The Little Book Of Big Customer Satisfaction Measurement written by Ajit Rao and has been published by SAGE Publications Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-24 with Business & Economics categories.
The financial benefits accruing from improvements in customer satisfaction are so significant that customer satisfaction measurement has become an important business need. The results of customer satisfaction measurement often form a key basis for improving service quality and are often linked to pay and bonuses. It is therefore imperative for CEOs and senior managers to understand the principles behind customer satisfaction measurement. This book works in that direction by explaining the principles of customer satisfaction in a brief yet powerful manner. It will help the readers build relevant and actionable customer satisfaction programs for their organization. The book begins by going over the concepts of customer satisfaction measurement. It then dwells on the various kinds of tools available to organizations to capture customer satisfaction. Further, the book also deals with two major aspects with which many organizations are trying to come to grips: (a) How do we align/link brand research with customer satisfaction research? (b) How do we connect survey research with internal databases to generate great insights for organizations? The book also discusses how the entire data from such programs can be made very actionable using simple techniques. The principles and ideas mentioned in this book come from the authors' combined experience of nearly 40 years of working with clients in a variety of sectors and industries.
Improving Customer Satisfaction Loyalty And Profit
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Author : Michael David Johnson
language : en
Publisher: Jossey-Bass
Release Date : 2000-08
Improving Customer Satisfaction Loyalty And Profit written by Michael David Johnson and has been published by Jossey-Bass this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-08 with Business & Economics categories.
A Book in the University of Michigan Business School Series It's a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? In this book, two experts from the University of Michigan Business School lay out a five-stage process that links all of the key measures of customer satisfaction with marketing strategy and product development to guarantee excellent customer service. Johnson and Gustafsson show managers how to break down the organizational barriers that defy great customer service and instead tie together their customer value chain to create a cohesive customer measurement and management system. So, if like most companies, yours has only a fleeting understanding of its relationship with its customers, this book offers the organizational know-how to make and keep them happy.
Handbook For Measuring Customer Satisfaction And Loyalty
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Author : Nigel Hill
language : en
Publisher:
Release Date :
Handbook For Measuring Customer Satisfaction And Loyalty written by Nigel Hill and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.