The Handbook Of Personalized Persuasion

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The Handbook Of Personalized Persuasion
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Author : Richard E. Petty
language : en
Publisher: Taylor & Francis
Release Date : 2025-02-19
The Handbook Of Personalized Persuasion written by Richard E. Petty and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-19 with Psychology categories.
The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion. The book describes what features of people, messages, and contexts are most effective for personally tailored communication, and how this knowledge can be leveraged to improve the influence of messaging in any domain. It also addresses when such personalization can be counterproductive or backfire. Bringing together some of the foremost experts in the area, the book consists of a diverse, global, and interdisciplinary set of scholars who tackle the theory and application of personalized persuasion. Organized into two sections, the first part of this book addresses the many aspects of people to which messages can be targeted, such as the basis of a person’s attitude or the person’s goals or identity. The second part of this book tackles the many important areas of application in which personalized messaging has been examined, such as political and health messaging, consumer advertising, and even online misinformation. This handbook is essential reading for researchers and students in social psychology and across the behavioral and social sciences, while also offering practitioners in marketing, government, and beyond the most cutting-edge insights into how to maximize the influence of personalized persuasion.
Persuasive Technology Designing For Future Change
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Author : Sandra Burri Gram-Hansen
language : en
Publisher: Springer Nature
Release Date : 2020-04-07
Persuasive Technology Designing For Future Change written by Sandra Burri Gram-Hansen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-07 with Computers categories.
This book constitutes the refereed proceedings of the 15th International Conference on Persuasive Technology, PERSUASIVE 2020, held in Aalborg, Denmark, in April 2020. The 18 full papers presented in this book were carefully reviewed and selected from 79 submissions. The papers are grouped in the following topical sections: methodological and theoretical perspectives on persuasive design; persuasive in practice, digital insights; persuasive technologies for health and wellbeing; persuasive solutions for a sustainable future; and on security and ethics in persuasive technology.
The Handbook Of Attitudes Volume 1 Basic Principles
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Author : Dolores Albarracin
language : en
Publisher: Routledge
Release Date : 2018-10-10
The Handbook Of Attitudes Volume 1 Basic Principles written by Dolores Albarracin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-10 with Business & Economics categories.
Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions can change attitudes and behavior. Yet, attitudes, beliefs, and behavior are often formed and changed in casual social exchanges. The mere perception that other people favor something, say, rich people, may be sufficient to make another person favor it. People’s own actions also influence their attitudes, such that they adjust to be more supportive of the actions. People’s belief systems even change to align with and support their preferences, which at its extreme is a form of denial for which people lack awareness. These two volumes provide authoritative, critical surveys of theory and research about attitudes, beliefs, persuasion, and behavior from key authors in these areas. The first volume covers theoretical notions about attitudes, the beliefs and behaviors to which they are linked, and the degree to which they are held outside of awareness. It also discusses motivational and cultural determinants of attitudes, influences of attitudes on behavior, and communication and persuasion. The second volume covers applications to measurement, behavior prediction, and interventions in the areas of cancer, HIV, substance use, diet, and exercise, as well as in politics, intergroup relations, aggression, migrations, advertising, accounting, education, and the environment.
Routledge International Handbook Of Consumer Psychology
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Author : Cathrine V. Jansson-Boyd
language : en
Publisher: Routledge
Release Date : 2016-11-18
Routledge International Handbook Of Consumer Psychology written by Cathrine V. Jansson-Boyd and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-18 with Business & Economics categories.
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
Research Handbook On Contract Design
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Author : Corrales Compagnucci, Marcelo
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-05-03
Research Handbook On Contract Design written by Corrales Compagnucci, Marcelo and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-03 with Law categories.
Weaving together theoretical, historical, and legal approaches, this book offers a fresh perspective on the modern revival of the concept of allegiance, identifying and contextualising its evolving association with theories of citizenship.
The Oxford Handbook Of Individual Differences In Organizational Contexts
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Author :
language : en
Publisher: Oxford University Press
Release Date : 2024-01-16
The Oxford Handbook Of Individual Differences In Organizational Contexts written by and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-16 with Business & Economics categories.
Individual differences represent one of the oldest research areas within psychology and serve as the 'nature' component critical for understanding human behaviour. This domain's constructs have long been applied in organizational spheres, including organizational behaviour, organizational psychology, managerial psychology, personnel psychology, leadership, and management. As a result, there exists a vast body of literature exploring the role of individual differences in organizational settings. The Oxford Handbook of Individual Differences in Organizational Contexts reviews the individual differences, paying attention both to psychological differences (e.g., personality traits, dark personality traits, intelligence types, self-monitoring, chronic regulatory focus) and biological/physiological differences (e.g., sex, age, facial morphology, genetic differences, neurological differences). In doing so, it serves two purposes. First, it aims to help decrease fragmentation in the field, and facilitate discussions among different streams of research within this literature. Secondly, it aims to render this literature more accessible to academics and students wishing to deepen their understanding of individual differences. Comprising twenty-six chapters authored by fifty-seven esteemed academics, this book facilitates readers in comprehending the key findings, questions, and future research areas of individual differences research in organizational contexts. This book can be of interest also to practitioners that need a deep understanding of individual differences, such as HR managers and recruiters.
Handbook Of Global Philosophies On Ai Ethics
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Author : Naresh Singh
language : en
Publisher: Taylor & Francis
Release Date : 2025-08-15
Handbook Of Global Philosophies On Ai Ethics written by Naresh Singh and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-15 with Computers categories.
This book offers an exploration of the diverse perspectives shaping the future of artificial intelligence (AI), highlighting the influence of non-Western thinking in its development. What would the impact be if AI were developed with the wisdom of Ubuntu, the harmony of Confucian thought, or the Indian principle of Vasudhaiva Kutumbakam, "the world is one family", at its core? This thought-provoking collection brings together leading voices from around the globe to reimagine AI systems that are fair, ethical, and inclusive. Addressing critical issues such as bias, fairness, privacy, and existential risks, it challenges the status quo and envisions a future where AI reflects the values of all humanity—not just a select few. Exploring the influence of topics like religion, culture, and social movements, the book examines how these perspectives shape AI’s application in industries such as finance, education, and the military, while underscoring the importance of establishing robust ethical guardrails. Whether you’re a curious reader, a policy maker, a scholar, or a tech innovator, this book is your guide to understanding how different cultural perspectives can redefine AI ethics. It’s time to ask: what kind of world do we want AI to build for us all?
The Wiley Blackwell Handbook Of Mindfulness
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Author : Amanda Ie
language : en
Publisher: John Wiley & Sons
Release Date : 2014-04-14
The Wiley Blackwell Handbook Of Mindfulness written by Amanda Ie and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-14 with Psychology categories.
The Wiley Blackwell Handbook of Mindfulness brings together the latest multi-disciplinary research on mindfulness from a group of international scholars: Examines the origins and key theories of the two dominant Western approaches to mindfulness Compares, contrasts, and integrates insights from the social psychological and Eastern-derived perspectives Discusses the implications for mindfulness across a range of fields, including consciousness and cognition, education, creativity, leadership and organizational behavior, law, medical practice and therapy, well-being, and sports 2 Volumes
The Oxford Handbook Of Health Communication Behavior Change And Treatment Adherence
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Author : Leslie R. Martin
language : en
Publisher: Oxford University Press
Release Date : 2013-10-02
The Oxford Handbook Of Health Communication Behavior Change And Treatment Adherence written by Leslie R. Martin and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-02 with Psychology categories.
Better health all around--this is what clinicians and patients, alike, desire. But achieving and maintaining good health can be difficult task, as this requires the adoption of behaviors, habits, and lifestyles that are challenging for a variety of reasons. Perhaps the most vital tool in the delivery of healthcare, despite its low-tech nature, is communication--it plays an important role in informing, motivating, and ultimately achieving optimal health behaviors. This edited volume brings together top-notch scientists and practitioners to explain and illustrate the state-of-the-art in the interfaces of health communication, behavior change, and treatment adherence. The Oxford Handbook of Health Communication, Behavior Change, and Treatment Adherence presents a three-factor model that includes information, motivation, and strategy. If individuals are to engage in health-promoting behaviors they must be informed and know what they should do and how to do it. But information is not enough--individuals must want to carry out those behaviors, they must be motivated to do so. Finally, people must have the resources to do those things that they know are good and that they desire to do--barriers must be minimized or removed and effective strategies and support systems put into place. Although these three elements are broadly applicable, their details will necessarily vary; the second major section of the handbook therefore revisits health behavior change and treatment adherence from the perspective of different points in the lifespan and in the context of comorbidities. Readers will find in this handbook a synthesis of cutting-edge empirical research and demonstrably effective applications, solidly grounded in theory. Clearly written by some of the best scholars and professionals in the field, this volume is accessible, highly informative, and a must-have for understanding the ins-and-outs of health communication, behavior change, and treatment adherence.
Research Handbook On The Metaverse And Law
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Author : Larry A. DiMatteo
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-08-06
Research Handbook On The Metaverse And Law written by Larry A. DiMatteo and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-06 with Law categories.
This Research Handbook analyses the role of law in a universe fractured by new disruptive technologies such as metaverse platforms. Contributing authors explore how the law will adapt as new dimensions of the metaverse are introduced to issues such as intellectual property rights, e-commerce, NFTs and cryptocurrencies, data privacy, contract law, as well as human rights, consumer law and criminal law. The abuse and manipulation of users is studied in several contributions.