The Handbook Of Slogans
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The Handbook Of Slogans
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Author : Lionel Salem
language : en
Publisher: Hachette UK
Release Date : 2012-09-07
The Handbook Of Slogans written by Lionel Salem and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-07 with Business & Economics categories.
Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: What makes a memorable slogan The most successful examples in your own industry The stories behind the best-known slogans of over 60 companies A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.
Slogans The Copywriters And Advertisers Handbook
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Author :
language : en
Publisher:
Release Date : 1948
Slogans The Copywriters And Advertisers Handbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1948 with Advertising copy categories.
Slogans
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Author : W. Spofforth
language : en
Publisher:
Release Date : 1932
Slogans written by W. Spofforth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1932 with Advertising categories.
The Nigel Rees Book Of Slogans And Catchphrases
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Author : Nigel Rees
language : en
Publisher:
Release Date : 1984
The Nigel Rees Book Of Slogans And Catchphrases written by Nigel Rees and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Slogans categories.
Sentences And Slogans
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Author : John Laurence Hylton Thomas
language : en
Publisher:
Release Date : 1989
Sentences And Slogans written by John Laurence Hylton Thomas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Philosophy categories.
6000 Safety Teamwork Slogans The Ultimate Slogan Book
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Author :
language : en
Publisher: Penticton, B.C. : Bongarde Communications
Release Date : 1999
6000 Safety Teamwork Slogans The Ultimate Slogan Book written by and has been published by Penticton, B.C. : Bongarde Communications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Industrial safety categories.
The Handbook Of Bilingualism
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Author : Tej K. Bhatia
language : en
Publisher: John Wiley & Sons
Release Date : 2006-01-23
The Handbook Of Bilingualism written by Tej K. Bhatia and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-23 with Language Arts & Disciplines categories.
This handbook provides state-of-the-art treatments of the central issues that arise from the study of the phenomena of bilingualism. It explores topics ranging from the bilingual brain to bilingual education.
1 000 Bilingual Slogans With Impact
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Author : Stella Nuñez Cuevas
language : en
Publisher: Trafford
Release Date : 2005
1 000 Bilingual Slogans With Impact written by Stella Nuñez Cuevas and has been published by Trafford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
1000+ BILINGUAL SLOGANS WITH IMPACT! instant bilingual advertising handbook is simultaneously a business tool and an educational tool. In general, an advertising slogan is a direct appeal to the human mind designed to attract attention and promote the products and/or services of an organization. These instant bilingual advertising slogans carry a double impact at once because of the immediate and fascinating similarities that they illustrate between English and Spanish. They are clearly and strongly expressed employing a wide variety of font styles in combination with the effects of boldface, italics, and underlining. All of these "magic phrases" also function as instant bilingual mini-lessons in the vocabulary and syntax of Spanish and English. They are free from the common errors of translation committed frequently by inexperienced monolinguals, those that speak only English or only Spanish. They are also free from other more subtle errors committed frequently by non-native speakers of both languages. These are sayings or refrains. This means that they use the specialized grammar and punctuation of publicists. It's less formal than official grammar. It is how we speak in our normal lives. Whether you are an advertising professional, executive, manager, secretary, entrepreneur, teacher, or student, these slogans can help you achieve your goals with great success. This content logically reveals the correct methodologies by way of demonstrating many useful examples. And as you read and study this book, the concepts penetrate your subconscious mind and help you refine your bilingual abilities easily and naturally. Sobre el Libro "1000+ SLOGANS BILINGÜES CON ¡IMPACTO! manual al instante de la publicidad bilingüe" es simultáneamente una herramienta de negocios y una herramienta educativa. Por lo general, un slogan (o eslogan) publicitario es un llamado directo a la mente humana diseñado para atraer la atenci&onacute; y promover los productos y/o servicios de una organización. Estes slogans (o eslóganes) bilingües al instante llevan un doble impacto a la vez por las similitudes inmediatas y fascinantes que ilustran entre el inglés y el español. Están claramente y fuertemente expresados empleando una amplia variedad de estilos de fuentes en combinación con los efectos de negrita, cursiva y subrayado. Todas de estas “frases mágicas” también funcionan como minilecciones bilingües al instante del vocabulario y sintaxis del español e inglés. Son libres de los errores comunes de traducción cometidos con frecuencia por mono-lingües no experimentados, los que hablan sólo inglés o sólo español. También son libres de otros errores más sútiles cometidos frecuentemente por hablantes no nativos de ambos idiomas. Estos son dichos o refranes. Significa que usan la gramática y puntuación especializada de los publicistas. Es menos formal que la gramática oficial. Es como hablamos en la vida regular. Ya que sea usted publicista profesional, ejecutivo, gerente, secretario, empresario, profesor o estudiante, estos slogans pueden ayudarle a lograr las metas con gran xito. Este contenido l gicamente revela las metodolog'as correctas por medio de demostrar muchos ejemplos tiles. Y mientras que lee y estudia este libro, los conceptos penetran al subconsciente y le ayudan a refinar sus habilidades biling es f cil y naturalmente.
Slogans
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Author : Laurence Urdang
language : en
Publisher:
Release Date : 1984
Slogans written by Laurence Urdang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Political slogans categories.
Managing By Slogan
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Author : Steve O'Hara
language : en
Publisher:
Release Date : 2012-10
Managing By Slogan written by Steve O'Hara and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10 with Humor categories.
"Managing by Slogan" provides insight into popular slogans frequently used by today's business leaders. Slogans provide a basis for solid business communication and guidance for managers on how to lead their teams; they can also be misused. "Managing by Slogan" provides a leadership framework that uses slogans to motivate, lead, and inspire. In examining how these catchphrases are used, author Steve O'Hara offers thought-provoking examples for the reader's own leadership assessment. While smiling through the anecdotes and the author's self-effacing wit, readers will be absorbing solid management practices that can be used daily in work and life.
