Slogans


Slogans
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The Handbook Of Slogans


The Handbook Of Slogans
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Author : Lionel Salem
language : en
Publisher: Crimson
Release Date : 2012-09-07

The Handbook Of Slogans written by Lionel Salem and has been published by Crimson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-07 with Business & Economics categories.


Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: What makes a memorable slogan The most successful examples in your own industry The stories behind the best-known slogans of over 60 companies A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.



National Slogans From Around The World


National Slogans From Around The World
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Author : Henry Conserva
language : en
Publisher: AuthorHouse
Release Date : 2006-06-09

National Slogans From Around The World written by Henry Conserva and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-09 with Reference categories.




Advertising Slogans Of America


Advertising Slogans Of America
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Author :
language : en
Publisher: Metuchen, N.J. : Scarecrow Press
Release Date : 1984

Advertising Slogans Of America written by and has been published by Metuchen, N.J. : Scarecrow Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.


This compilation of 15,000 advertising slogans used by 6,000 companies should be a real boon for advertisers, triviasts, and librarians. --ARBA



Anglicisms In German Advertising Slogans


Anglicisms In German Advertising Slogans
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Author : Anna Theresa Wendel
language : en
Publisher: GRIN Verlag
Release Date : 2014-08-26

Anglicisms In German Advertising Slogans written by Anna Theresa Wendel and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-26 with Literary Collections categories.


Seminar paper from the year 2013 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, University of Trier, language: English, abstract: For quite some time, advertising is a gateway for anglicisms into the German language. The VDS (Verein Deutscher Sprache/ Association of German Language) also shares this opinion. They say that the main transmitters for anglicisms in Germany are the mass media and the advertising and entertaining industry. Although anglicisms belong to the most explored aspects of advertising language, there haven’t been many empirical studies yet. Their proportion in a temporal comparative and in connection with various product groups is rarely studied in the German-speaking area. Especially the researches of Dagmar Schütte and the database slogans.de offer a basis to investigate these questions. In this paper, it will be mainly referred to slogans since they appear in every kind of media and because they are the main representatives of the trends in the advertising language. First the evaluation of Schütte (1996), which reaches until 1991, should be checked. Then it should be examined whether the increase of English slogans continues onwards in the 1990s and the 2000s. Furthermore the sectoral distribution of English slogans will be analyzed. In order to provide a prospect to the future, this work will also contain a chapter about the new language trend in German advertising. Schütte defines an anglicism as a linguistic sign, consisting wholly or partly of English morphemes, regardless of whether it is connected to a common meaning in the English language usage or not. In the following, this definition is adopted, what means that the term anglicism is generally an English coined word or expression.



Slogans


Slogans
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Author : Laurence Urdang
language : en
Publisher:
Release Date : 1984

Slogans written by Laurence Urdang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Political slogans categories.




Managing By Slogan


Managing By Slogan
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Author : Steve O'Hara
language : en
Publisher:
Release Date : 2012-10

Managing By Slogan written by Steve O'Hara and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10 with Humor categories.


"Managing by Slogan" provides insight into popular slogans frequently used by today's business leaders. Slogans provide a basis for solid business communication and guidance for managers on how to lead their teams; they can also be misused. "Managing by Slogan" provides a leadership framework that uses slogans to motivate, lead, and inspire. In examining how these catchphrases are used, author Steve O'Hara offers thought-provoking examples for the reader's own leadership assessment. While smiling through the anecdotes and the author's self-effacing wit, readers will be absorbing solid management practices that can be used daily in work and life.



Slogans


Slogans
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Author : Nicolette Makovicky
language : en
Publisher: Routledge
Release Date : 2018-10-17

Slogans written by Nicolette Makovicky and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-17 with Social Science categories.


Focusing on contexts of accelerated economic and political reform, this volume critically examines the role of slogans in the contemporary projects of populist mobilization, neoliberal governance, and civic subversion. Bringing together a collection of ethnographic studies from Greece, Slovakia, Poland, Abu Dhabi, Peru, and China, the contributors analyze the way in which slogans both convey and contest the values and norms that lie at the core of hegemonic political economic projects and ideologies.



American Mottoes And Slogans


American Mottoes And Slogans
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Author : George Earlie Shankle
language : en
Publisher:
Release Date : 1941

American Mottoes And Slogans written by George Earlie Shankle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1941 with Mottoes categories.




Slogans Of The North Of England Followed By Observations On Martial Mottos By W H D Longstaffe


Slogans Of The North Of England Followed By Observations On Martial Mottos By W H D Longstaffe
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Author : Michael Aislabie Denham
language : en
Publisher:
Release Date : 1851

Slogans Of The North Of England Followed By Observations On Martial Mottos By W H D Longstaffe written by Michael Aislabie Denham and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1851 with categories.




The Handbook Of Slogans


The Handbook Of Slogans
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Author : Lionel Salem
language : en
Publisher: Hachette UK
Release Date : 2012-09-07

The Handbook Of Slogans written by Lionel Salem and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-07 with Business & Economics categories.


Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: What makes a memorable slogan The most successful examples in your own industry The stories behind the best-known slogans of over 60 companies A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.