The Hero And The Outlaw Building Extraordinary Brands Through The Power Of Archetypes
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The Hero And The Outlaw Building Extraordinary Brands Through The Power Of Archetypes
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Author : Margaret Mark
language : en
Publisher: McGraw Hill Professional
Release Date : 2001-02-06
The Hero And The Outlaw Building Extraordinary Brands Through The Power Of Archetypes written by Margaret Mark and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-02-06 with Business & Economics categories.
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
The Hero And The Outlaw Building Extraordinary Brands Through The Power Of Archetypes
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Author : Margaret Mark
language : en
Publisher: McGraw Hill Professional
Release Date : 2001-02-06
The Hero And The Outlaw Building Extraordinary Brands Through The Power Of Archetypes written by Margaret Mark and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-02-06 with Business & Economics categories.
This text looks at the importance of product branding. It shows how branding works, how to manage it, and how to use branding strategically. Using studies of other powerful brands, this book shows that successful branding corresponds to basic patterns of archetypes found in the unconcious mind.
Archetypes In Branding
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Author : Margaret Hartwell
language : en
Publisher: HOW Books
Release Date : 2012-09-13
Archetypes In Branding written by Margaret Hartwell and has been published by HOW Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-13 with Design categories.
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
Awakening The Heroes Within
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Author : Carol S. Pearson
language : en
Publisher: Harper Collins
Release Date : 2012-07-31
Awakening The Heroes Within written by Carol S. Pearson and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-31 with Psychology categories.
"The heroic quest is about saying 'yes' to yourself and in so doing, becoming more fully alive and more effective in the world. . . . The quest is replete with dangers and pitfalls, but it offers great rewards: the capacity to be successful in the world, knowledge of the mysteries of the human soul, and the opportunity to find and express your unique gifts in the world." In this bold and original work, Carol S. Pearson shows that the heroic quest isn't just for certain people under special circumstances. Exploring the many heroic paths available to each of us, at every point in our lives, her innovative program enables us to live heroically by activating and applying twelve archetypes in our lives. This companion to the bestselling The Hero Within outlines twelve archetypal patterns that can aid inner development and the quest for wholeness. These archetypes are inner guides that can help us prepare for the journey, by learning how to become successful members of society; embark upon the quest, by becoming initiated into the mysteries of the human soul; and return to transform our lives as a result of claiming our uniqueness and personal power. Writing for individuals seeking to realize their full potential and professionals engaged in empowering others, Pearson shows how journeys differ by the age, gender, and cultural background of the seeker, and how archetypes help awaken the capacities of our psyches. A unique diagnostic test, the Heroic Myth Index, and exercise are included to help us understand and awaken our inner guides.
Persephone Rising
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Author : Carol S. Pearson
language : en
Publisher: HarperCollins
Release Date : 2024-03-19
Persephone Rising written by Carol S. Pearson and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-19 with Social Science categories.
The mythic guide to becoming a modern heroine. "A beautiful retelling and updating of these ancient archetypes, so relevant today." —Christiane Northrup, MD, #1 New York Times –bestselling author Nautilus Award Winner In this empowering work, the bestselling author of The Hero Within and Awakening the Heroes Within speaks to the heroine in every woman, offering potent strategies to forge lives of greater happiness and fulfillment—through activating the archetypes inherent in the ancient Greek myth of Demeter and Persephone. Our era of professional and familial pressures, constant connection, and a renewed debate on "having it all" presents unprecedented challenges to contemporary women. In Persephone Rising, celebrated scholar of depth psychology and archetypes Carol S. Pearson brings a fresh vision for meeting those challenges and rising above them, as only she can. Drawing on her profound understanding of myth's enduring power to catalyze transformations, Pearson guides readers on a journey of self-discovery, teaching us how to activate and apply the archetypes of Demeter and Persephone, as well as Zeus and Dionysus, in our own lives. Illuminating ancient wisdom for a modern audience, Persephone Rising offers meaningful and effective strategies to answer the call to heroism: to locate and harness the unique potential within each of ourselves, and ultimately to develop our own innate heroic gifts. Just as Demeter and Persephone discovered, in the midst of great difficulty, their own powers, gifts, and abilities for creating a better path not only for themselves, but the world, Persephone Rising teaches that each one of us has more options than choosing whether to lean in or out—we have the power to change ourselves, and thus our world.
The Hero Within
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Author : Carol Pearson
language : en
Publisher: Turtleback Books
Release Date : 1998
The Hero Within written by Carol Pearson and has been published by Turtleback Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Archetype (Psychology) categories.
Argues that cultural archetypes shape our lives and relationships, shows how to use these archetypes to control our lives, and provides practice exercises.
Lovemarks
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Author : Kevin Roberts
language : en
Publisher: powerHouse Books
Release Date : 2005-12-01
Lovemarks written by Kevin Roberts and has been published by powerHouse Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-01 with Business & Economics categories.
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
Socratic Selling
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Author : Kevin Daley
language : en
Publisher: McGraw Hill Professional
Release Date : 1995-08-22
Socratic Selling written by Kevin Daley and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-08-22 with Business & Economics categories.
Build a relationship with your customers and close the sale more surely. The Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. Socratic Selling shows you how to access that power, to cooperate with it, and to make it work for you. Inside you will discover how to: Open a sales dialogue dynamically, so that you and your customer go right to the heart of the matter Guide the dialogue through a discovery of needs and needed decisions Negotiate objections, and close effectively Uncover the motivators that move sales to more predictable closure
The Female Hero In American And British Literature
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Author : Carol Pearson
language : en
Publisher: New York : Bowker
Release Date : 1981
The Female Hero In American And British Literature written by Carol Pearson and has been published by New York : Bowker this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Literary Criticism categories.