The History Of Public Relations In China
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The History Of Public Relations In China
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Author : Ke Xue
language : en
Publisher: Springer Nature
Release Date : 2022-11-15
The History Of Public Relations In China written by Ke Xue and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-15 with Political Science categories.
This book is the first on the history of Chinese public relations, and has been selected as one of the “40 representative books for 40 years of public relations in China” by the Public Relations Society of China. In four chapters, it systematically reviews and analyzes the trajectory and evolution of public relations in China from the very start – when the “reform and opening” policy was adopted in 1978 – to the present. The book will help both established and new scholars and practitioners in the field to understand the changing nature of public relations in China. It offers a unique perspective by placing the discussion of the development of public relations in the general context of the changes and development of China as a whole, and in relation to the changing status of public relations around the world. Accordingly, readers will not only gain a more in-depth understanding of the history of the field, but also of the political, economic, societal, cultural and scientific development of China in modern times.
The History Of Public Relations In China The Growth Of Public Relations In China 1997 2011
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Author : Ke Xue
language : en
Publisher:
Release Date : 2022
The History Of Public Relations In China The Growth Of Public Relations In China 1997 2011 written by Ke Xue and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
This book is the first on the history of Chinese public relations, and has been selected as one of the "40 representative books for 40 years of public relations in China" by the Public Relations Society of China. In four chapters, it systematically reviews and analyzes the trajectory and evolution of public relations in China from the very start - when the "reform and opening" policy was adopted in 1978 - to the present. The book will help both established and new scholars and practitioners in the field to understand the changing nature of public relations in China. It offers a unique perspective by placing the discussion of the development of public relations in the general context of the changes and development of China as a whole, and in relation to the changing status of public relations around the world. Accordingly, readers will not only gain a more in-depth understanding of the history of the field, but also of the political, economic, societal, cultural and scientific development of China in modern times.
Handbook Of Public Relations
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Author : Robert L. Heath
language : en
Publisher: SAGE
Release Date : 2001
Handbook Of Public Relations written by Robert L. Heath and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Public Relations In China
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Author : D. Wolf
language : en
Publisher: Springer
Release Date : 2016-04-29
Public Relations In China written by D. Wolf and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-29 with Business & Economics categories.
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
Public Relations And The History Of Ideas
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Author : Simon Moore
language : en
Publisher: Routledge
Release Date : 2014-04-16
Public Relations And The History Of Ideas written by Simon Moore and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-16 with Business & Economics categories.
This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication, and the power that lies with those managing the process. The works are stimulating and diverse and were written to address some of society’s biggest challenges. Although not traditionally the focus of public relations research, they have all had a global impact as communicators and as the foundation for fundamental ideas, from spirituality to war and economics to social justice. Each addresses the implications of structured communication between organizations and societies, and scrutinizes or advocates activities that are now central to PR and its morality. They could not ignore PR, and PR cannot ignore them. This book will be essential reading for researchers and scholars in public relations and communication and will also be of inter-disciplinary interest to study in sociology, literature, philosophy, politics and history.
Public Relations The Basics
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Author : Ron Smith
language : en
Publisher: Routledge
Release Date : 2013-08-15
Public Relations The Basics written by Ron Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-15 with Business & Economics categories.
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
Apais 1994 Australian Public Affairs Information Service
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Author :
language : en
Publisher: National Library Australia
Release Date :
Apais 1994 Australian Public Affairs Information Service written by and has been published by National Library Australia this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Apais 1992 Australian Public Affairs Information Service
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Author :
language : en
Publisher: National Library Australia
Release Date :
Apais 1992 Australian Public Affairs Information Service written by and has been published by National Library Australia this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Apais 1991 Australian Public Affairs Information Service
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Author :
language : en
Publisher: National Library Australia
Release Date :
Apais 1991 Australian Public Affairs Information Service written by and has been published by National Library Australia this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Global And Multicultural Public Relations
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Author : Juan-Carlos Molleda
language : en
Publisher: John Wiley & Sons
Release Date : 2019-06-05
Global And Multicultural Public Relations written by Juan-Carlos Molleda and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-05 with Business & Economics categories.
An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.