The Hotel And Restaurant Business
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The Hotel And Restaurant Business
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Author : Donald E. Lundberg
language : en
Publisher:
Release Date : 1976
The Hotel And Restaurant Business written by Donald E. Lundberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Bars (Drinking establishments) categories.
Marketing Management For The Hospitality Industry
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Author : Allen Z. Reich
language : en
Publisher: John Wiley & Sons
Release Date : 1997-04-07
Marketing Management For The Hospitality Industry written by Allen Z. Reich and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-04-07 with Business & Economics categories.
The only advanced marketing textbook specifically focused on thehospitality industry . . . The time when you could run a hospitality business with nothingbut a friendly smile and a strong work ethic has passed. Dining,lodging, and entertaining habits are changing rapidly as theinformation age revolutionizes the world economy. More than ever,businesses must focus their marketing efforts on specific segmentswithin the market. Success in the hospitality industry demands thatyou develop the cutting-edge decision-making skills necessary foreffective strategic market management. Marketing Management for the Hospitality Industry providescomprehensive coverage of marketing from both long- and short-termperspectives. Each chapter is an actual component of an overallstrategic marketing model, and the book's easy-to-read, hands-onapproach simplifies complex material and enables you to graspdifficult concepts quickly and completely. Inside you'll find: * How-to's for planning long- and short-term marketingstrategies * Examples of successful marketing strategies * Specific techniques for analyzing markets * Strategic development and administrative aspects ofmarketing * Sample strategic marketing plans that clearly demonstrate howmarketing strategies are applied in both the lodging andfoodservice segments of the industry * Tips on integrating marketing strategy with overall businessstrategy * Numerous charts and tables that support the text and clarifydifficult points Whether you are a marketing manager, general manager of a hotelor restaurant, corporate manager, or a student eager to make yourmark on the industry, with this indispensable guide you willsharpen your competitive edge, reach the customers you need, andmake the most of every opportunity to help your business grow.
Instructor S Guide To Accompany The Hotel And Restaurant Business Fifth Edition By Donald E Lundberg
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Author : Donald E. Lundberg
language : en
Publisher:
Release Date : 1989
Instructor S Guide To Accompany The Hotel And Restaurant Business Fifth Edition By Donald E Lundberg written by Donald E. Lundberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Bars (Drinking establishments) categories.
Business Recipes For Success
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Author : Butler C. Jonathan
language : en
Publisher:
Release Date : 2017-06-11
Business Recipes For Success written by Butler C. Jonathan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-11 with categories.
Business Recipes for Success will help you develop your business plan and concept, and provide you with the tools to action it. Create a brand and marketing strategy that works for your business. Build an unstoppable team that have the same values and vision as you. Enable you to establish a successful and profitable hospitality business
How To Excel In Restaurant And Hotel Management
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Author : H. Berberoğlu
language : en
Publisher:
Release Date : 1994
How To Excel In Restaurant And Hotel Management written by H. Berberoğlu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Excellence in service, and quality of product in restaurant and hotel management today are more important than ever before. This publication explains the essentials of successful management, and explores the management process. A must have book for all in the business.
The Hospitality Industry
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Author : Vesselin Blagoev
language : en
Publisher: Varna University of Management
Release Date : 2019-06-01
The Hospitality Industry written by Vesselin Blagoev and has been published by Varna University of Management this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-01 with Business & Economics categories.
This book is designed to assist the university students, hotel managers and employees in the hospitality industry, especially in the hotel business. It covers the development and the current status of the hospitality industry, concentrating on the hotels and other means of accomodation. Special attention is paid to the hotel classification and management of personnel.
The Business Of Hotel And Restaurant Management
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Author : Brian Wise
language : en
Publisher:
Release Date : 1991
The Business Of Hotel And Restaurant Management written by Brian Wise and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Hotel management categories.
A guide to hotel and restaurant management. All aspects of hospitality management are covered and include: the valuation and purchase of a business and the development of a site; the raising of finance; kitchen layout; menu design and pricing; staff recruitment; and marketing.
A Profile Of The Hospitality Industry Second Edition
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Author : Betsy Bender Stringam
language : en
Publisher: Business Expert Press
Release Date : 2020-08-04
A Profile Of The Hospitality Industry Second Edition written by Betsy Bender Stringam and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-04 with Business & Economics categories.
This book tells the history, organizational structure, and management strategies of the hospitality industry. The hospitality industry is a unique and diverse industry. This book tells the history, organizational structure, and management strategies of the hospitality industry. Traditionally an entrepreneurial business, the hospitality industry today includes organizations ranging from small independent cafes and inns to large multinational corporations. The author highlights key hotel, restaurant, and casino companies, and explains the concepts of franchising, consortia, and management contracts. The book divulges how the hospitality product is different from other industries: part service and part product, produced and consumed simultaneously, and the role of the customer as part of the service process. The book explains how perishable inventory and labor intensity affect hotels, restaurants, and casinos. The author also reviews policies that promote or restrict tourism and travel, guest and employee safety, labor regulations, food safety laws, and requirements for accommodations for customers with disabilities. This text explains key strategic management decisions of the hospitality industry. The author projects how global expansion and sustainability efforts are shaping the industry, but also warns of the ongoing threats of pandemics and terrorism to travel.
The Routledge Handbook Of Hospitality Management
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Author : Ioannis S Pantelidis
language : en
Publisher: Routledge
Release Date : 2014-03-26
The Routledge Handbook Of Hospitality Management written by Ioannis S Pantelidis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-26 with Business & Economics categories.
Hospitality is an industry characterised by its complex nature and numerous sectors including hotels, hostels, B&Bs, restaurants, pubs, nightclubs and contract catering. However, despite its segmentation, there are key issues that are pertinent to all subsectors. The Routledge Handbook of Hospitality Management adopts a strategic approach and explores and critically evaluates current debates, issues and controversies to enable the reader to learn from the industry’s past mistakes as well as future opportunities. Especially relevant at a time when many sectors of the industry have to re - evaluate and reinvent themselves in response to the economic downturn the Handbook brings together specialists from both industry and academia and from a range of geographical regions to provide state-of-the-art theoretical reflection and empirical research. Each of the five inter related sections explores and evaluates issues that are of extreme importance to hospitality organisations, many of which have not been adequately explored before: external and internal customers, debates surrounding finance, uncertainty risk and conflict, sustainability, and e-Hospitality and Technology. This book is an invaluable resource for all those with an interest in hospitality, encouraging dialogue across disciplinary boundaries and areas of study. It is essential reading for students, researchers & academics and managers of Hospitality as well as those of Tourism, Events, Marketing, and Business Management.
The Role Of The Hospitality Industry In The Lives Of Individuals And Families
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Author : Pamela R Cummings
language : en
Publisher: Routledge
Release Date : 2013-10-11
The Role Of The Hospitality Industry In The Lives Of Individuals And Families written by Pamela R Cummings and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-11 with Business & Economics categories.
The Role of the Hospitality Industry in the Lives of Individuals and Families explores the evolution of the hospitality industry and the relationships between hospitality providers, their families, and the guests they serve. Focusing on the human aspect of the business, this text will give hospitality providers a better understanding of the human relations issues that they or their employees may face and show them how your services affect guests. Offering research and insight into customs and traditions that have influenced modern services, The Role of the Hospitality Industry in the Lives of Individuals and Families will teach you how to better meet the needs of guests at the national or international level while learning how the industry affects employees and their lives outside of work. The Role of the Hospitality Industry in the Lives of Individuals and Families discusses many different themes that relate to the improvement of the profession for both guests and employees, such as the spiritual, philosophical, and historical provisions of hospitality; the human resource and work issues of employees in the industry; consumer and family demands; and marketing strategies for hospitality organizations. In addition, this text discusses many issues that affect guests and that affect you as an employer or employee, such as: responding to the needs of travelers for a “home away from home” dealing with the social and health issues of guests recognizing the changing food habits of Americans and their impact on the hospitality industry examining the frequently negative attitude of Americans toward service hospitality employees balancing a career in the hospitality industry and family life researching the frequency of fast food patronage by older adults and the importance of hotel/motel services to older adults to determine if areas of service need improvement protecting employees from overly demanding guests balancing compassion, generosity, and idealism with the corporate profit maximization mandate The Role of the Hospitality Industry in the Lives of Individuals and Families also examines the cultural relationships fostered by the hospitality industry as a benefit and proof of quality services. Complete with ideas for further research, this text will help you and your employees evaluate the personal effects of the hospitality industry and help provide better services to guests.