The Icarus Deception
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The Icarus Deception
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Author : Seth Godin
language : en
Publisher: Penguin UK
Release Date : 2012-12-31
The Icarus Deception written by Seth Godin and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-31 with Business & Economics categories.
In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card. Godin shows us how it's possible and convinces us why it's essential. 'If Seth Godin didn't exist, we'd need to invent him' Fast Company 'Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger' Forbes Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject..
The Icarus Deception
DOWNLOAD eBooks
Author : Seth Godin
language : en
Publisher: Penguin
Release Date : 2012-12-31
The Icarus Deception written by Seth Godin and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-31 with Business & Economics categories.
In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card. Godin shows us how it’s possible and convinces us why it’s essential.
Summary The Icarus Deception
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Author : BusinessNews Publishing
language : en
Publisher: Primento
Release Date : 2014-11-12
Summary The Icarus Deception written by BusinessNews Publishing and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-12 with Self-Help categories.
The must-read summary of Seth Godin's book: "The Icarus Deception: How High Will You Fly?". This complete summary of the ideas from Seth Godin's book "The Icarus Deception" explains that when you settle for small dreams, you are robbing the world of what you could have created if you'd tried. In his book, the author highlights that to get ahead today and in the future, you’ve got to stand out and the only thing that will achieve that is if you make art – however you define it. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Icarus Deception" and discover the key to aiming high and achieving your potential.
The Icarus Deception By Seth Godin Summary
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Author : QuickRead
language : en
Publisher: QuickRead.com
Release Date :
The Icarus Deception By Seth Godin Summary written by QuickRead and has been published by QuickRead.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with Study Aids categories.
Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. How High Will You Fly? As technology continues to become smarter and more efficient, the job market changes too. No longer are the boring and repetitive nine-to-five jobs as safe as they once were. The world is changing but that doesn’t have to be a bad thing. It’s time to do something about it. It’s time to adapt to the new digital economy. So how can you do this? By becoming an artist. According to Seth Godin, you must embrace your creativity and break out into a field you are passionate about. Art, however, doesn’t have to be painting pictures and drawing fruit in a basket. Art is simply any creative task that requires something more than a computer can offer: ingenuity, creativity, and passion. Becoming an artist might require you to go against everything you’ve been taught about life. You should no longer rely on the old-fashioned corporate ladder with a guaranteed salary. It’s time to create a better, more fulfilling society by following your passions, even if that means giving up your cushy desk job. With Seth Godin’s advice, you’ll be ready to tackle your passions in no time. As you read, you’ll learn why the myth of Icarus is holding you back, how being like a god will help you succeed, and why society uses shame to control your actions and prevent you from pursuing your dreams.
V Is For Vulnerable
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Author : Seth Godin
language : en
Publisher: Penguin UK
Release Date : 2012-12-27
V Is For Vulnerable written by Seth Godin and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-27 with Business & Economics categories.
V is for Vulnerable by Seth Godin is a full-color ABC book for grown-ups, with a powerful message about doing great work. V is for Vulnerable looks and feels like a classic picture book. But it's not for kids, it's for hardworking adults. It highlights twenty-six of Seth Godin's principles about treating your work as a form of art, with illustrations by acclaimed cartoonist Hugh MacLeod. A sample: A is for Anxiety, which is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome and you'll soon come to believe them. Worry is not preparation, and anxiety doesn't make you better. F is for Feedback, which can be either a crutch or a weapon. Use it to make your work smaller, safer, and more likely to please everyone (and fail in the long run). Or use it as a lever to further push you to embrace what you fear and what you're capable of. This is unlike any previous Godin book and makes a great gift, both for loyal fans and those who've never read him before. Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.
Behind The Brand
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Author : Elliott Bryan
language : en
Publisher: IdeaPress Publishing
Release Date : 2019-06-19
Behind The Brand written by Elliott Bryan and has been published by IdeaPress Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-19 with Business & Economics categories.
This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.
Whatcha Gonna Do With That Duck
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Author : Seth Godin
language : en
Publisher: Penguin UK
Release Date : 2013-01-17
Whatcha Gonna Do With That Duck written by Seth Godin and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-17 with Business & Economics categories.
Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new. 'Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue' Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he's best known for the daily burst of insight he provides every morning, rain or shine, via Seth's Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, innovation, creativity, and more. Much of his writing is inspirational and some is incendiary. Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include: -A marketing lesson from the Apocalypse -No, everything is not going to be okay -Organized bravery -Choose your customers, choose your future -Paying attention to the attention economy -Bandits and philanthropists Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us. Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.
We Are All Weird
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Author : Seth Godin
language : en
Publisher: Penguin UK
Release Date : 2015-09-15
We Are All Weird written by Seth Godin and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-15 with Business & Economics categories.
We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how. 'Read this book slowly and read it again, for the lessons are rich and wise' Jacqueline Novogratz, founder, Acumen
Project Icarus
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Author : R. D. Shah
language : en
Publisher: The Disavowed
Release Date : 2021-11
Project Icarus written by R. D. Shah and has been published by The Disavowed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11 with categories.
An old enemy, a new threat, and a secret that could tear the world apart.Hostage negotiator Ethan Munroe is called urgently to a developing crime scene. A serial killer is holding a young girl hostage, and, inexplicably, demands his attendance. Events quickly spiral out of control, and the security of Ethan's life is stripped away, as he is thrown headlong into a perilous world of deception, espionage and danger, lurking deep within the shadows of political power. Ethan will discover things about himself he could never have suspected, come face-to-face with a terrifying foe, and uncover an unthinkable truth that could not only shatter his own future but that of the world... The enigma that is Project Icarus. A totally gripping conspiracy thriller with a twist you will never see coming, perfect for fans of Lee Child, Scott Mariani, and Adam Hamdy.
The Big Moo
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Author : The Group of 33
language : en
Publisher: Penguin
Release Date : 2005-10-20
The Big Moo written by The Group of 33 and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-20 with Business & Economics categories.
Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done. In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, “That’s not good enough. We need to create a big moo!” But how do you create a big moo—an insight so astounding that people can’t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world’s smartest thinkers to answer this critical question. And the team—with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board—created an incredibly useful book that’s fun to read and perfect for groups to share, discuss, and apply. The Big Moo is a simple book in the tradition of Fish and Don’t Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.