The Ideate Method

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The Ideate Method

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Author : Dan Cohen
language : en
Publisher: SAGE Publications
Release Date : 2019-12-19

The Ideate Method written by Dan Cohen and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-19 with Business & Economics categories.

Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.

Entrepreneurship

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Author : Heidi M. Neck
language : en
Publisher: SAGE Publications
Release Date : 2020-01-07

Entrepreneurship written by Heidi M. Neck and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-07 with Business & Economics categories.

Recipient of a 2021 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them crucial life skills. The Second Edition includes a new chapter on customer development, 15 new case studies, 16 new Mindshift Activities and 16 new Entrepreneurship in Action profiles, as well as expanded coverage of prototyping, incubators, accelerators, building teams, and marketing trends. This title is accompanied by a complete teaching and learning package.

This Is Service Design Doing

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Author : Marc Stickdorn
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2018-01-02

This Is Service Design Doing written by Marc Stickdorn and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-02 with Business & Economics categories.

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.

Media Innovation And Entrepreneurship

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Author : Michelle Ferrier
language : en
Publisher:
Release Date : 2017-10-24

Media Innovation And Entrepreneurship written by Michelle Ferrier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-24 with categories.

Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduate and graduate students.

Introduction To Business

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Author : Heidi M. Neck
language : en
Publisher: SAGE Publications
Release Date : 2023-01-24

Introduction To Business written by Heidi M. Neck and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-24 with Business & Economics categories.

Written by bestselling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray, Introduction to Business explores the fundamental building blocks of modern business while addressing social impact, ethics, and the power of innovation throughout. Cases on startups, small businesses, and corporations will ignite student interest as they learn from today’s most forward-looking organizations. Regardless of your students’ career aspirations, they will develop the mindset and skillset they need to succeed in their professional journeys.

Mobile Data Visualization

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Author : Bongshin Lee
language : en
Publisher: CRC Press
Release Date : 2021-12-22

Mobile Data Visualization written by Bongshin Lee and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-22 with Computers categories.

Mobile Data Visualization is about facilitating access to and understanding of data on mobile devices. Wearable trackers, mobile phones, and tablets are used by millions of people each day to read weather maps, financial charts, or personal health meters. What is required to create effective visualizations for mobile devices? This book introduces key concepts of mobile data visualization and discusses opportunities and challenges from both research and practical perspectives. Mobile Data Visualization is the first book to provide an overview of how to effectively visualize, analyze, and communicate data on mobile devices. Drawing from the expertise, research, and experience of an international range of academics and practitioners from across the domains of Visualization, Human Computer Interaction, and Ubiquitous Computing, the book explores the challenges of mobile visualization and explains how it differs from traditional data visualization. It highlights opportunities for reaching new audiences with engaging, interactive, and compelling mobile content. In nine chapters, this book presents interesting perspectives on mobile data visualization including: how to characterize and classify mobile visualizations; how to interact with them while on the go and with limited attention spans; how to adapt them to various mobile contexts; specific methods on how to design and evaluate them; reflections on privacy, ethical and other challenges, as well as an outlook to a future of ubiquitous visualization. This accessible book is a valuable and rich resource for visualization designers, practitioners, researchers, and students alike.

Ux Research Methods For Media And Communication Studies

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Author : Angela M. Cirucci
language : en
Publisher: Routledge
Release Date : 2022-02-14

Ux Research Methods For Media And Communication Studies written by Angela M. Cirucci and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-14 with Social Science categories.

A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students. Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology). Readers are taken through the entire research design process, with an outline for preparing a study (including a planning template), a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys, screenshot diaries, walkthroughs, contextual inquiry, card sorting, and usability testing, with the chapter for each method including a step-by-step breakdown, discussions of in-person versus virtual procedures, and a "What You Need" section. Throughout the book, useful parallels are drawn between traditional academic research methods and UX methods, and special attention is paid to diversity and inclusivity. This is an essential text for media and communications students wishing to become familiar with UX research methods, a rapidly growing field that will open numerous exciting career paths for graduates.

Basics Design 08 Design Thinking

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Author : Gavin Ambrose
language : en
Publisher: AVA Publishing
Release Date : 2010-01-11

Basics Design 08 Design Thinking written by Gavin Ambrose and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-11 with Architecture categories.

Basics Design: Design Thinking is an introduction to the process of generating creative ideas and concepts used by designers in order to start the process that leads to a finished piece of work. This focus on ideas and methods favours a useable approach to design as a problem-solving activity. This is supported by practical work examples and case studies from leading contemporary design studios, accompanied by concise descriptions, technical expansions and diagrammatic visualisations. Basics Design: Design Thinking teaches the generation of ideas as a practical skill, vital to the creation of successful design.

Logical Creative Thinking Methods

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Author : Min Ding
language : en
Publisher: Routledge
Release Date : 2020-04-22

Logical Creative Thinking Methods written by Min Ding and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-22 with Business & Economics categories.

Using a new, systematic framework, this illuminating book turns ideation into a task anybody with sound logic and a determination to learn can do, and do well, by separating the process from the outcome. In a competitive marketplace, all firms must constantly innovate to create sustained shareholder value. The main roadblock in innovation is ideation: the identification of value-creating ideas, often seen as the work of innately creative people. This first-of-its-kind textbook demonstrates that anyone can ideate through specific logical processes that require no creativity when used, but generate valuable and creative outcomes. To help students master and apply these methods, the book is filled with innovation examples across many sectors that can be explained and recreated using a specific LCT method. The book also includes exercises that enable readers to practice applying each method to solve real life innovation challenges. Upper-level undergraduate and postgraduate students of innovation, creativity, and new product development will appreciate the demystification of ideation into a problem that can be solved by applying a series of rigorous, defined methods that can be followed without ambiguity.

Designing Your Life

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Author : Bill Burnett
language : en
Publisher: Knopf
Release Date : 2016-09-20

Designing Your Life written by Bill Burnett and has been published by Knopf this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-20 with Self-Help categories.

#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.