The Illustrated Dictionary Of Typographic Communication
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The Illustrated Dictionary Of Typographic Communication
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Author : Michael L. Kleper
language : en
Publisher:
Release Date : 1983-01-01
The Illustrated Dictionary Of Typographic Communication written by Michael L. Kleper and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983-01-01 with categories.
The Visual Dictionary Of Typography
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Author : Gavin Ambrose
language : en
Publisher: Bloomsbury Publishing
Release Date : 2010-10-04
The Visual Dictionary Of Typography written by Gavin Ambrose and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-04 with Design categories.
The Visual Dictionary of Typography is a guide to the many and varied terms used within typography. Arranged alphabetically from abstraction to x-height and blackletter to widow, each term is explained and contextualized with illustrations. More than 250 typographical terms are included. From practical terms such as accents, bitmap and classification to movements and styles such as constructivism, De Stijl, modernism and Swiss typography, this book contains both modern terminology and traditional terms still in current usage. The Visual Dictionary of Typography is an easy-to-use reference that will prove invaluable to anyone interested in typography and graphic design.
The Illustrated Dictionary Of Typographic Communication
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Author : Michael L. Kleper
language : en
Publisher:
Release Date : 1983
The Illustrated Dictionary Of Typographic Communication written by Michael L. Kleper and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Art categories.
Typographic Design
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Author : Rob Carter
language : en
Publisher: John Wiley & Sons
Release Date : 2018-02-13
Typographic Design written by Rob Carter and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-13 with Architecture categories.
The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.
Typography A Very Short Introduction
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Author : Paul Luna
language : en
Publisher: Oxford University Press
Release Date : 2018-11-15
Typography A Very Short Introduction written by Paul Luna and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-15 with Art categories.
Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style . In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Graphic Design Translated
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Author : Peter J Wolf
language : en
Publisher: Rockport Publishers
Release Date : 2010-07-01
Graphic Design Translated written by Peter J Wolf and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-01 with Design categories.
For centuries now, visual communication design has celebrated national identities (through the now-iconic identity systems developed for the Olympic Games, for example) at the same time as it transcends international borders, such as through the far-reaching influence of the Bauhaus and the International Typographic Style. Today, of course, such transcendence is easier than ever. In an era of nearly instantaneous global access, enabled by increasingly ubiquitous wireless connections, the world seems very small. Presented in five languages—English, French, German, Italian, and Spanish—Graphic Design, Translated is a reflection of the increasingly international nature of visual communication design. Illustrated with examples from around the globe, the book is a compilation of more than 200 of the profession’s most common terms, culled from a broad range of categories: design history, printing and paper, typography, digital technology, and general design practice. All of which makes this volume an essential reference for students, practitioners, clients–indeed, anybody interested in the global scope of today’s visual communication design.
The Visual Dictionary Of Pre Press And Production
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Author : Gavin Ambrose
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-10-05
The Visual Dictionary Of Pre Press And Production written by Gavin Ambrose and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-05 with Design categories.
The Visual Dictionary of Pre-press & Production is a concise and comprehensive introduction to the world of print and production. Containing textual and visual defintitions for over 250 pre-press and production terms, this book is an invaluable reference tool for all students and practitioners of graphic design, typography, illustration and visual communication subjects. From practical terms such as Accents, Bitmap and Color calibration, to styles and finishes such as Canadian and half-Canadian, Perfect Bound and TCF (Totally Chlorine Free), this book contains both modern terminology and the traditional terms still in current usage.
Typography Language In Everyday Life
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Author : Sue Walker
language : en
Publisher: Routledge
Release Date : 2014-06-03
Typography Language In Everyday Life written by Sue Walker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-03 with Language Arts & Disciplines categories.
Typography and Language in Everyday Life provides a detailed look at graphic as well as linguistic aspects of language and suggests there is much to be gained from collaboration between typographers and applied linguists. The first part of the book provides an introduction to aspects of typographic theory and history and suggests some areas of applied linguistics that offer approaches to studying graphic language. The second part comprises case studies which look at the relationship between prescription and practice for visual organisation by considering everyday display typography, house style and typing manuals, and letter-writing. Each of these subjects is looked at from historical and theoretical perspectives. Aimed at those who may be unfamiliar with theoretical and historical perspectives on the graphic aspects of language, and with broad concepts in applied linguistics, the book also directs readers to areas of further reading in each of these fields. Extensively illustrated with examples of past and present graphic language, Typography and Language in Everyday Life is essential reading for students of typography, graphic design, applied linguistics and education, as well as the general reader.
Typography Referenced
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Author : Jason Tselentis
language : en
Publisher: Rockport Publishers
Release Date : 2012-02-01
Typography Referenced written by Jason Tselentis and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-01 with Design categories.
Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: —Thousands of illustrated examples of contemporary usage in design —Historical developments from Greek lapidary letters to the movie Helvetica —Landmark designs turning single letters into typefaces —Definitions of essential type-specific language, terms, ideas, principles, and processes —Ways technology has influenced and advanced type —The future of type on the web, mobile devices, tablets, and beyond In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.
The Visual Dictionary Of Communications Office Automation Communications Office Automation
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Author : Ariane Archambault
language : en
Publisher: Québec Amerique
Release Date : 2009
The Visual Dictionary Of Communications Office Automation Communications Office Automation written by Ariane Archambault and has been published by Québec Amerique this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Communication categories.
"The Visual dictionary of communications & office automation looks into information networks and mediums of the modern world, and explores electronic and computer tools of today's office."--Page 4 of cover.