Typographic Design

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Playing With Type
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Author : Lara McCormick
language : en
Publisher: Rockport Publishers
Release Date : 2013-02-01
Playing With Type written by Lara McCormick and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-01 with Design categories.
Playing with Type is a hands-on, playful approach to learning type application and principles. This engagingguide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a “toolkit� of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designer’s confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.
Typographic Design
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Author : Rob Carter
language : en
Publisher: John Wiley & Sons
Release Date : 2014-09-29
Typographic Design written by Rob Carter and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-29 with Architecture categories.
"Provides a comprehensive overview of every aspect of designing with type"--
Typographic Design
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Author : Rob Carter
language : en
Publisher: John Wiley & Sons
Release Date : 2018-02-13
Typographic Design written by Rob Carter and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-13 with Architecture categories.
The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.
Designing Type
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Author : Karen Cheng
language : en
Publisher: Yale University Press
Release Date : 2020-10-20
Designing Type written by Karen Cheng and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-20 with Design categories.
The now-classic introduction to designing typography, handsomely redesigned and updated for the digital ageIn this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age.Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.
New Typographic Design
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Author : Roger Fawcett-Tang
language : en
Publisher: Laurence King Publishing
Release Date : 2007
New Typographic Design written by Roger Fawcett-Tang and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Design categories.
A visual guide to the best in contemporary typographic design, this book features examples and usages of modern typography from around the world.
The Graphic Design Idea Book
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Author : Gail Anderson
language : en
Publisher: Hachette UK
Release Date : 2016-04-13
The Graphic Design Idea Book written by Gail Anderson and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-13 with Design categories.
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
Theory Of Type Design
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Author : Gerard Unger
language : en
Publisher: Nai010 Publishers
Release Date : 2018-09
Theory Of Type Design written by Gerard Unger and has been published by Nai010 Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09 with Design categories.
"Theory of Type Design by internationally renowned type designer Gerard Unger is the first comprehensive theory of typeface design. This volume consists of 24 concise chapters, each clearly describing a different aspect of type design, from the influence of language to today’s digital developments, from how our eyes and brain process letterforms to their power of expression. This splendid book includes more than 200 illustrations and practical examples that illuminate the theoretical material. The terminology is succinctly explained in the volume’s extensive glossary. The theory is internationally orientated and relevant for typography courses, professionals and those with a general interest in text and reading all over the world." --Publisher description.
Advances In Communication Of Design
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Author : Amic G. Ho
language : en
Publisher: Springer
Release Date : 2017-06-15
Advances In Communication Of Design written by Amic G. Ho and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-15 with Technology & Engineering categories.
This book focuses on the emerging role of human factors in understanding, communicating with and engaging users. It reports on innovative approaches, with a special emphasis to visuals cues, such as new typographies, geometries and graphics for mobile and computer interfaces. The book also cover topics of image and video processing, user-focused data compression, generative visuals, computational photography, and interactive design. Further topics include creative and empathetic design, human touch in digital graphics and experiential graphics. Based on the AHFE 2017 International Conference on Human Factors in Communication of Design, held on July 17-21, 2017, in Los Angeles, California, USA, this book reports on new findings, best-practices and case studies, providing readers with a fresh perspective and novel insights into the applications of human factors for enriching communication of design to users.
Digital Type Design For Branding
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Author : Stephen Boss
language : en
Publisher: CRC Press
Release Date : 2018-01-17
Digital Type Design For Branding written by Stephen Boss and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-17 with Computers categories.
The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs. Key Features A how-to resource for designers to referencee while designing letterforms. The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs. How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project. This book gives designers a solid footing when designing a series of characters without developing a complete alphabet. Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.
Exploring Typography
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Author : Tova Rabinowitz
language : en
Publisher:
Release Date : 2015
Exploring Typography written by Tova Rabinowitz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Graphic design (Typography) categories.