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The Illustrated Guide To The Mass Communication Research Project

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The Illustrated Guide To The Mass Communication Research Project

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Author : Patricia Swann
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-21

The Illustrated Guide To The Mass Communication Research Project written by Patricia Swann and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-21 with Business & Economics categories.

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach. The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows the universal format of the academic research paper: abstract, introduction, literature review, methodology, hypotheses/research questions, quantitative and qualitative analysis/findings, discussion, and conclusion. It guides the reader through using key methods central to much of mass communication research: observation, interviews, focus groups, case studies, content analysis, surveys, experiments, and sampling. Each chapter contains examples of the segment under discussion, using excerpted research studies that provide writing models for the student’s own research report. Ideal for students in research-centered courses in mass media, communication studies, marketing, and public relations, whether at the undergraduate or graduate level, this text will continue to serve as a valuable resource into a future communications and marketing career. Online resources are provided to support the book: examples of an in-depth interview guide, a focus group moderator guide, a content analysis coding form, observation field notes and an experiment cover story; templates for a personal SWOT analysis and an informed consent form; a research topic worksheet; a literature review matrix; and coding exercises. Please visit www.routledge.com/9781032080758.

The Illustrated Guide To The Content Analysis Research Project

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Author : Patricia Swann
language : en
Publisher: Routledge
Release Date : 2020-06-07

The Illustrated Guide To The Content Analysis Research Project written by Patricia Swann and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-07 with Business & Economics categories.

The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students’ most common sticking-points when learning and applying research methods. Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level.

Resources In Education

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Author :
language : en
Publisher:
Release Date : 1994

Resources In Education written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Education categories.

Research In Education

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Author :
language : en
Publisher:
Release Date : 1974

Research In Education written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Education categories.

Understanding Mass Communication

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Author : Melvin Lawrence DeFleur
language : en
Publisher:
Release Date : 1981

Understanding Mass Communication written by Melvin Lawrence DeFleur and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Language Arts & Disciplines categories.

Forbidden Bookshelf Presents Christopher Simpson

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Author : Christopher Simpson
language : en
Publisher: Open Road Media
Release Date : 2018-10-23

Forbidden Bookshelf Presents Christopher Simpson written by Christopher Simpson and has been published by Open Road Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-23 with Political Science categories.

Three provocative exposés from a National Jewish Book Award–winning journalist address the CIA’s recruitment of Nazis and use of psychological warfare. The Splendid Blond Beast: This groundbreaking investigation into the CIA’s post–World War II liberation and recruitment of Nazi war criminals—including the pivotal role played by CIA director Allen Dulles—traces the roots not only of US government malfeasance, but of mass murder as an instrument of financial gain and state power, from the Armenian genocide during World War I to Hitler’s Holocaust through the practice of genocide today. “Revelatory and shocking.” —Kirkus Reviews Blowback: The true story of how US intelligence organizations employed Nazi war criminals in clandestine warfare and propaganda against the USSR, anticolonial revolutionaries, and progressive movements worldwide that were claimed to be Soviet pawns. “The story is one that needs to be told, and Blowback makes a major contribution to its telling, supplementing a thorough collation of known cases with ample new research.” —The New York Times Science of Coercion: Drawing on long-classified documents from the Pentagon, the CIA, and other national security agencies, Simpson exposes secret government-funded research into psychological warfare and reveals that many of the most respected pioneers in the field of communication science were knowingly complicit as their findings were employed for the purposes of propaganda, subversion, intimidation, and counterinsurgency during the Cold War era. “An intriguing picture of the relations between state power and the intellectual community.” —Noam Chomsky, Massachusetts Institute of Technology