The Image Is Everything Presidency
DOWNLOAD
Download The Image Is Everything Presidency PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Image Is Everything Presidency book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Image Is Everything Presidency
DOWNLOAD
Author : Gilbert St. Clair
language : en
Publisher: Routledge
Release Date : 2018-03-09
The Image Is Everything Presidency written by Gilbert St. Clair and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-09 with Political Science categories.
Image is everything. Today, our television and movie stars, our athletes, and our politicians carefully craft images for public consumption. Even our country's Executive Chief is not immune to a bit of image manipulation. If presidents can not always actually satisfy the public's excessive, contradictory, and unrealistic expectations, they can at least present a compelling image of presidential leadership and success. When it comes to the modern presidency, tennis star Andre Agassi was correct, ?Image is everything.?Image creation is a serious business with critically important implications for the success of any politician. But presidents must be careful in deciding how they craft the ways in which we perceive them. If they are to succeed, presidents must present an appropriate image of leadership to the American people; an image that is appropriate for the particular needs of the time when the president governs and is appropriate to the personality of that president. Their ultimate goal is to convince the public that they are actually providing leadership, even if in reality they have only a limited ability to effect outcomes.This book examines the way American presidents in the media age have shaped their public personas as a means of cultivating and advancing their political and ideological agendas. Images play an important role in the perceived success or failure of our presidents. Since public expectations are most often aimed directly at the White House and its central occupant, it is more important than ever that a president control his image, as well as presenting the right image to the American public. Reality thus becomes secondary and image is everything.
Media Relations And The Modern First Lady
DOWNLOAD
Author : Lisa M. Burns
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2020-02-06
Media Relations And The Modern First Lady written by Lisa M. Burns and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-06 with Language Arts & Disciplines categories.
Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump examines the communication strategies first ladies and their teams have used to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. Starting with Jacqueline Kennedy, who was the first to have a staffer with the title “press secretary,” each chapter explores the relationship between a first lady and the media, the role played by her press secretary and communication staff in cultivating this relationship, and the first lady’s media coverage. Contributors exploring the following questions: How effective were the media relations and communication strategies of this first lady and her team? What worked and what did not? Was the first lady a communication asset to her husband's administration? And what can we learn from their media relations strategies? Along with contributing to the scholarship on presidential spouses, the contributions to this volume also highlight the important role media relations plays in strategic political communication. Scholars of communication, media studies, gender and women’s studies, political science, and public relations will find this book particularly useful.
Bill Clinton
DOWNLOAD
Author : Allan Metz
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2002-03-30
Bill Clinton written by Allan Metz and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-30 with Political Science categories.
Bill Clinton's administration was filled with new policies and achievements for the nation's future, but those achievements were easily overshadowed by personal flaws and scandal. Despite his personal problems, Clinton captured the American public and served two terms as one of our more memorable presidents. This comprehensive bibliography on Clinton will provide students with information from his childhood, his pre-presidential career, presidency (including assessments of it) and the beginning of his post-presidential life. Key access points to this information are provided in the Table of Contents and detailed author and subject indexes. Also included, is an invited essay providing an overview of the Clinton presidency and an extensive chronology of significant events.
Marketing The Populist Politician
DOWNLOAD
Author : R. Busby
language : en
Publisher: Springer
Release Date : 2009-08-26
Marketing The Populist Politician written by R. Busby and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-26 with Political Science categories.
Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.
White House Studies Compendium
DOWNLOAD
Author : Robert W. Watson
language : en
Publisher: Nova Publishers
Release Date : 2007
White House Studies Compendium written by Robert W. Watson and has been published by Nova Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Biography & Autobiography categories.
" ... brings together piercing analyses of the American presidency - dealing with both current issues and historical events. The compendia consists of the combined and rearranged issues of [the journal] "White House Studies" with the addition of a comprehensive subject index."--Preface.
In The Public Domain
DOWNLOAD
Author : Lori Cox Han
language : en
Publisher: State University of New York Press
Release Date : 2012-02-01
In The Public Domain written by Lori Cox Han and has been published by State University of New York Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-01 with Political Science categories.
The "public presidency"—how presidents rely on the mass media, public opinion, and various communication strategies—has become an increasingly important aspect of presidential governance and leadership during the past two decades. In the Public Domain gathers together noted presidency and communication scholars to explore the relationship between the president and the American public, the current state of the "public presidency," and the challenges that recent presidents have faced in developing an effective means of communicating and maintaining a strong presidential image. Specific topics include: how presidents use public leadership to pursue their policy goals and objectives; the importance of public opinion, rhetorical strategies, and public activities; external factors such as party politics and news media coverage; the cultivation of presidential legacy; and access to documents in presidential libraries.
Life In The White House
DOWNLOAD
Author : Robert P. Watson
language : en
Publisher: State University of New York Press
Release Date : 2012-02-01
Life In The White House written by Robert P. Watson and has been published by State University of New York Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-01 with History categories.
This unique perspective on the White House, one of the most readily identifiable structures in the world, brings together the views of librarians, journalists, political advisers, attorneys, researchers, and professors. Filled with anecdotes, little-known facts, and scholarly analysis, the book shows how "The People's House" has been shaped and molded both architecturally and philosophically by the different administrations over the past 200 years. Erudite and entertaining, Life in the White House looks at the social history of the first family, the creation of the president's home, and efforts by first families to carve out a space for the important business of family, while preserving the history of their famous residence. This public museum and private residence, which began as the result of a $500 Jefferson-era architectural design contest, now symbolizes one of the world's great superpowers.
Spinner In Chief
DOWNLOAD
Author : Stephen J. Farnsworth
language : en
Publisher: Routledge
Release Date : 2015-12-03
Spinner In Chief written by Stephen J. Farnsworth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-03 with Political Science categories.
As the U.S. enters the last lap of the 2008 presidential election season, the media and the candidates are in full gear exploiting each other, often at the expense of public information and awareness. This book looks at how presidents and presidential candidates use television, the Internet, and newspapers to promote their policies and themselves, even as they are sometimes manipulated by the media they so avidly seek. Looking at White House media strategies relating to the Iraq War and occupation, health care reform, tax and budget debates, the debate over Bush's competence, the Clinton-Lewinsky sex scandal, and the early battles of the 2008 presidential election, media scholar and former journalist Stephen Farnsworth examines how presidents shift the direction and limit the amount of public debate over policies to favor themselves-and how reporters and Internet commentators often help them do so. The result short-circuits the public's role in evaluating competing visions for the country's future and the legislative branch's role in policy making. The modern presidential obsession with public relations-and media willingness to be used to advance executive power-undermine the country's long term ability to deal with crucial problems, including foreign and military relations, a growing government debt, and public health care shortcomings.
Political Campaigns And Political Advertising
DOWNLOAD
Author : Frank W. Baker
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2009-06-04
Political Campaigns And Political Advertising written by Frank W. Baker and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-04 with Political Science categories.
Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.
The Keys To Power
DOWNLOAD
Author : Shirley Anne Warshaw
language : en
Publisher: Routledge
Release Date : 2015-09-25
The Keys To Power written by Shirley Anne Warshaw and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-25 with Political Science categories.
An accessible and comprehensive main text for courses on the presidency, this text argues that to be a successful presidential leader, one must effectively manage the enormous institutional and personal resources - or the "keys to power." Using the "keys to power" theme, Warshaw argues that the presidency is far more powerful today than in past generations. The book offers the most coverage in the market on the structures that provide the president with such power. As a result, there are discrete chapters dedicated to the vice president, the president's cabinet, the White House staff, and the executive office of the President. Standard topics such as "the president and the economy," are still covered but are integrated throughout the chapters.