The Impact Equation
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The Impact Equation
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Author : Chris Brogan
language : en
Publisher: Penguin
Release Date : 2012-10-25
The Impact Equation written by Chris Brogan and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-25 with Business & Economics categories.
“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.
The Impact Equation
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Author : Chris Brogan
language : en
Publisher: Penguin UK
Release Date : 2012-10-25
The Impact Equation written by Chris Brogan and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-25 with Business & Economics categories.
Chris Brogan and Julien Smith, authors of Trust Agents, are back with The Impact Equation to show you how to make social media pay. What can the IMPACT EQUATION do for you? IMPACT = C × (R+E+A+T+E) Contrast: Does your idea stand out? Reach: How many people do you connect to? Exposure: How often does your audience hear from you? Articulation: Is your idea clear enough? Trust: Do people believe you? Echo: Does your idea connect to your audience? When Chris Brogan and Julien Smith wrote their bestseller Trust Agents, being interesting on the Web was enough to build an audience. Now everybody has a platform. But most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above - and more. As traditional channels for marketing and selling disappear and more people interact mainly online, the very nature of attention is changing. Use the Impact Equation to figure out what you're doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. The Impact Equation will give you the tools to guarantee your message will be heard. 'Their advice on the importance of being able to write to make a splash online is solid...when it comes to building a brand online Brogan and Smith have been there and done that' -The Financial Times Chris Brogan and Julien Smith are consultants and speakers who have worked with Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. They have been involved in online communities and blogging for more than fifteen years. Their first book, Trust Agents, was a New York Times bestseller.
The Impact Equation
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Author : Chris Brogan
language : en
Publisher:
Release Date : 2013-08
The Impact Equation written by Chris Brogan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08 with Creative thinking categories.
Examines how to be successful in the social media arena, combining trust, having a good idea, and getting the word out through followers.
The Happiness Equation
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Author : Neil Pasricha
language : en
Publisher: Random House
Release Date : 2017-01-19
The Happiness Equation written by Neil Pasricha and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-19 with Self-Help categories.
What’s the formula for a happy life? Neil Pasricha is a Harvard MBA, a Walmart executive, a New York Times–bestselling author, and a husband and dad. After selling more than a million copies of his Book of Awesome series, he now shifts his focus from observation to application. In The Happiness Equation, Pasricha illustrates how to want nothing, do anything, and have everything. If that sounds like a contradiction, you simply haven’t unlocked the 9 Secrets to Happiness. Each secret takes a common ideal, flips it on its head, and casts it in a completely new light. Pasricha then goes a step further by providing step-by-step guidelines and hand-drawn scribbles that illustrate exactly how to apply each secret to live a happier life today. Controversial? Maybe. Counterintuitive? Definitely. The Happiness Equation will teach you such principles as: · Why success doesn’t lead to happiness · How to make more money than a Harvard MBA · Why multitasking is a myth · How eliminating options leads to more choice
A Most Elegant Equation
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Author : David Stipp
language : en
Publisher: Basic Books
Release Date : 2017-11-07
A Most Elegant Equation written by David Stipp and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-07 with Mathematics categories.
An award-winning science writer introduces us to mathematics using the extraordinary equation that unites five of mathematics' most important numbers Bertrand Russell wrote that mathematics can exalt "as surely as poetry." This is especially true of one equation: ei(pi) + 1 = 0, the brainchild of Leonhard Euler, the Mozart of mathematics. More than two centuries after Euler's death, it is still regarded as a conceptual diamond of unsurpassed beauty. Called Euler's identity or God's equation, it includes just five numbers but represents an astonishing revelation of hidden connections. It ties together everything from basic arithmetic to compound interest, the circumference of a circle, trigonometry, calculus, and even infinity. In David Stipp's hands, Euler's identity formula becomes a contemplative stroll through the glories of mathematics. The result is an ode to this magical field.
The Good Country Equation
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Author : Simon Anholt
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2020-08-11
The Good Country Equation written by Simon Anholt and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-11 with Political Science categories.
“Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions. . . . The book is a must-read for anyone who cares about humanity's shared future.” —H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of Somalia Simon Anholt has spent decades helping countries from Austria to Zambia to improve their international standing. Using colorful descriptions of his experiences—dining with Vladimir Putin at his country home, taking a group of Felipe Calderon's advisors on their first Mexico City subway ride, touring a beautiful new government hospital in Afghanistan that nobody would use because it was in Taliban-controlled territory—he tells how he began finding answers to that question. Ultimately, Anholt hit on the Good Country Equation, a formula for encouraging international cooperation and reinventing education for a globalized era. Anholt even offers a “selfish” argument for cooperation: he shows that it generates goodwill, which in turn translates into increased trade, foreign investment, tourism, talent attraction, and even domestic electoral success. Anholt insists we can change the way countries behave and the way people are educated in a single generation—because that's all the time we have.
The Talent Equation Big Data Lessons For Navigating The Skills Gap And Building A Competitive Workforce
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Author : Matt Ferguson
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-11-15
The Talent Equation Big Data Lessons For Navigating The Skills Gap And Building A Competitive Workforce written by Matt Ferguson and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-15 with Business & Economics categories.
"Companies that can unleash the passions and gifts of their people will have a competitive advantage in the landscape of the future--becoming curators instead of keepers of talent. This book gives readers some of the keys to cracking that code." --CARLEEN HAAS, VICE PRESIDENT AND CHIEF TALENT OFFICER, HUMANA IS YOUR HR DEPARTMENT PREPARED TO FLIP THE BIG DATA SWITCH? At every stage of the employee life cycle, a data-driven approach to HR can help companies make smarter decisions about their most important asset: their people. In the wake of the greatest shock to the labor market since the Great Depression, companies are faced with looming skill shortages, retention concerns, and questions regarding the most effective composition of their workforce. The Talent Equation shows you how to navigate today's hiring climate and drive your business forward. Matt Ferguson, CEO of CareerBuilder, offers hiring professionals and business leaders a roadmap to attract and retain top talent. Ferguson and coauthors Lorin Hitt (Wharton School) and Prasanna Tambe (NYU's Stern School) commissioned a landmark big data study of more than 2,700 employers and 33 million resumes to find the relationship between market performance, education attainment, and employee tenure. The findings are enlightening--and quite surprising. The Talent Equation explores: The ROI of increased education levels and retention rates The benefits of continuous recruitment and talent pipelines technology market, and how workforce analytics tools are changing talent acquisition The importance of reducing longterm unemployment through training and reskilling Smart and timely, The Talent Equation also incorporates case studies from leading brands--both global and domestic--that further illustrate staffing issues facing executives today. The insights and research in the book are invaluable tools for anyone who wants to build and retain a dynamic, competitive, and productive workforce.
The Success Equation
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Author : Michael J. Mauboussin
language : en
Publisher: Harvard Business Press
Release Date : 2012
The Success Equation written by Michael J. Mauboussin and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
In this provocative book, Michael Mauboussin offers the structure needed to analyze the relative importance of skill and luck, offering concrete suggestions for making these insights work to your advantage by making better decisions.
The Energy Equation
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Author : Daniel Browne
language : en
Publisher: Pearson UK
Release Date : 2013-02-14
The Energy Equation written by Daniel Browne and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-14 with Business & Economics categories.
Energy is the fuel that drives you. The Energy Equation explains how we all have the potential to get 15-19 hours of fully-energised waking hours from our day, and shows us just how to achieve it. It determines the speed at which you get things done, the results you achieve, your ability to maintain peak performance and how successful you are. Drawing on both the latest scientific research and ancient wisdom, The Energy Equation delivers a set of powerful techniques you can put to work to maximise that vital fuel. This book holds the key to greater vitality, heightened performance and powerful achievement. It shows you how to achieve a life with more energy, less stress, massively improved productivity and lots more time for you.
The Career Equation Coaching A Culture Of Career Conversations
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Author : Erica Sosna
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2021-05-14
The Career Equation Coaching A Culture Of Career Conversations written by Erica Sosna and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-14 with Psychology categories.
The Career Equation® allows coaches and talent professionals to offer their clients and staff the clarity to enable them to take meaningful action. Whether it is to commit fully to the work they are doing, to make a lateral move within their existing firm, or to try something completely new, the Equation addresses the self-knowledge and self-management needed for them to own their careers. We all have unique talents and skills and the Equation can help people find their place in the world of work. The reader will learn how to: •Make use of The Career Equation® •Create a career design •Prepare their clients for a career conversation •Help their clients overcome mental barriers This book will change the way coaches, mentors, career advisors and performance professionals support their clients to achieve maximum satisfaction from their work. “The Career Equation is exceptionally swift and effective, simple to learn, share and use with talent at all stages of their career.” James Sparrow, Chief Executive Officer EMEA at Savills “The Career Equation is must-read text for parents, personal tutors, HR managers, team leaders, careers advisers and coaches. An easy guide for importance career conversations in our ever-changing environment.” Dr Helen Smith, Faculty Head of Coaching and Mentoring for Business and Law, Department of People and Performance “This book is a great resource for career professionals, offering tools and ideas that get to the heart of what we mean by career success.” John Lees, Author of How to Get A Job You Love “This book helps to discover the simple and effective model that has enabled me to have valuable career conversations, and more importantly, see the positive results when individuals are making the choices aligned to their strengths and passions.” Aneta Jajkowksa, People & Organisation Partner / Your Career Plan Accredited Coach Erica Sosna is a career consultant expert, a TEDx Speaker, founder of Career Matters and bestselling author of Your Life Plan. Erica’s work has transformed the career direction and aspirations of professionals all over the world. Her company, Career Matters, accredits professional coaches in her Career Equation method. Find out more at www.ericasosna.com