The Impact Of Cellar Door Experience On Visitors Loyalty Intentions
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The Impact Of Cellar Door Experience On Visitors Loyalty Intentions
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Author : Xiaoyu Chen
language : en
Publisher:
Release Date : 2015
The Impact Of Cellar Door Experience On Visitors Loyalty Intentions written by Xiaoyu Chen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Consumer behavior categories.
With the increasing establishment of new wineries, cellar doors are now marketing in an energetic manner to attract wine tourists; as a result, cellar door managers are increasingly concerned with factors leading to the differentiation of their cellar doors and visitors' post-visit behaviours. However, despite the fact that the cellar door experience is logically of great importance from both the wine tourism and wine marketing perspectives, little is known about the detailed relationships between the different aspects of a visitor's cellar door experience and how these aspects interact to affect a visitor's post-visit behavioural intentions. This study features an exploration of the effects of winery cellar door inputs on visitors' monetary and experiential value perceptions, overall satisfaction and behavioural intentions. The results of this study provide preliminary evidence that a memorable cellar door experience encompasses not only the selection of the core wine product but also other components, including the appreciation of the cellar door environment and the face-to-face interaction with the front-line employees that facilitate the visit. Further, the application of Partial Least Squares path modelling indicates that cellar door visitors are oriented towards the experiential aspects of the visit itself as much as pragmatic considerations in purchasing wine. The insights are, therefore, directed towards the creation of a total cellar door experience. The research shows that cellar door operators cannot solely rely on good-quality wine to maintain their business. Their marketing differentiation strategy needs to shift from a goods-based offering to including the creation of hedonic and utilitarian experiential value on a consistent basis, to maintain visitor satisfaction and enhance customer loyalty.
Theory And Practice In Hospitality And Tourism Research
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Author : Salleh Mohd Radzi
language : en
Publisher: CRC Press
Release Date : 2014-08-12
Theory And Practice In Hospitality And Tourism Research written by Salleh Mohd Radzi and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-12 with Business & Economics categories.
Theory and Practice in Hospitality and Tourism Research includes 111 contributions from the 2nd International Hospitality and Tourism Conference 2014 (Penang, Malaysia, 2-4 September 2014), and covers a comprehensive range of topics, including:- Hospitality management- Hospitality & tourism marketing- Tourism management- Technology & innova
Wine Tourism Destination Management And Marketing
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Author : Marianna Sigala
language : en
Publisher: Springer
Release Date : 2019-06-25
Wine Tourism Destination Management And Marketing written by Marianna Sigala and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-25 with Business & Economics categories.
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
The Routledge Handbook Of Tourism Experience Management And Marketing
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Author : Saurabh Kumar Dixit
language : en
Publisher: Routledge
Release Date : 2020-06-08
The Routledge Handbook Of Tourism Experience Management And Marketing written by Saurabh Kumar Dixit and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-08 with Business & Economics categories.
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.
Diploma In Managing Tourism And Hospitality Services City Of London College Of Economics 3 Months 100 Online Self Paced
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Author : City of London College of Economics
language : en
Publisher: City of London College of Economics
Release Date :
Diploma In Managing Tourism And Hospitality Services City Of London College Of Economics 3 Months 100 Online Self Paced written by City of London College of Economics and has been published by City of London College of Economics this book supported file pdf, txt, epub, kindle and other format this book has been release on with Education categories.
Overview You not only will learn the theory but the international applications as well. Content - Quality and Service Management Perspectives - Understanding and Managing Customer Satisfaction with Wildlife-based Tourism Experiences - Management of Tourism - Development and Growth - Co-branding in the Restaurant Industry - Service System - Marketing Tourism Online - Quality Management for Events - Effective Management of Hotel Revenue - And much more Duration 3 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assign- ment questions. Study material The study material will be provided in separate files by email / download link.
Managing Tourism And Hospitality Services
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Author : B. Prideaux
language : en
Publisher: CABI
Release Date : 2006-09-14
Managing Tourism And Hospitality Services written by B. Prideaux and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-14 with Hospitality industry categories.
The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. It is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area.
Wine Marketing
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Author : Colin Michael Hall
language : en
Publisher: Routledge
Release Date : 2008
Wine Marketing written by Colin Michael Hall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.
Handbook On Tourism And China
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Author : Songshan Huang
language : en
Publisher: Edward Elgar Publishing
Release Date : 2020-06-26
Handbook On Tourism And China written by Songshan Huang and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-26 with Business & Economics categories.
Covering a wide range of current issues, this comprehensive Handbook explores the links between tourism as a dynamic tertiary industry and China as the world’s most influential tourism market and destination.
Global Wine Tourism
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Author : Jack Carlsen
language : en
Publisher: CABI
Release Date : 2007
Global Wine Tourism written by Jack Carlsen and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Cooking categories.
Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.
Strategic Innovative Marketing And Tourism
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Author : Androniki Kavoura
language : en
Publisher: Springer Nature
Release Date : 2020-03-09
Strategic Innovative Marketing And Tourism written by Androniki Kavoura and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-09 with Business & Economics categories.
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.