The Impact Of Online Advertising On Students Choice Of Higher Education Institutions
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The Impact Of Online Advertising On Students Choice Of Higher Education Institutions
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Author : Djihane Ammari
language : en
Publisher:
Release Date : 2015
The Impact Of Online Advertising On Students Choice Of Higher Education Institutions written by Djihane Ammari and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Satisfying students' needs and meeting their expectations are the core elements of any educational marketing philosophy. This requires a deep understanding of students' mind-sets and internal and external decision making influencers. The concept of online advertising can be effectively utilised to enhance these elements. This study investigates the impact of online advertising on the choice of higher education institutions in a Malaysian context. The study investigates the impact of the three online advertising mediums; social media, display ads and websites on students' online decision-making processes and on their choice of university. The data was collected using a self-administrated questionnaire from 350 students of three Malaysian universities. Two stages structural equation modelling (SEM) was used to test the hypotheses and the fit of the proposed research model. Results from the data analysis indicated a significant relationship between all the variables except for display ads, which was not significant. The three significant paths indicated the relationships between social media and students' online decision-making process, websites and students 'online decision-making process and students' online decision-making process and students' choice of university. The results of testing the structural model also indicated that students' online decision-making process mediates the relationship between online advertising and students' choice of university.
Higher Education Consumer Choice
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Author : J. Hemsley-Brown
language : en
Publisher: Springer
Release Date : 2015-11-12
Higher Education Consumer Choice written by J. Hemsley-Brown and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-12 with Business & Economics categories.
Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.
Marketing Strategies For Higher Education Institutions Technological Considerations And Practices
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Author : Tripathi, Purnendu
language : en
Publisher: IGI Global
Release Date : 2013-05-31
Marketing Strategies For Higher Education Institutions Technological Considerations And Practices written by Tripathi, Purnendu and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-31 with Business & Economics categories.
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
The Impact Of Factors To Choose An Online Higher Education Institution
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Author : Mariam Awad
language : en
Publisher:
Release Date : 2018
The Impact Of Factors To Choose An Online Higher Education Institution written by Mariam Awad and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
The prospect of choosing an online institution to attend can be a daunting task for students and institutions alike. In this quantitative study, 120 first year, online students from two universities in Canada were sampled to determine the most important factors linked to choice, as well as the information sources most commonly used. Core results of the study indicated that flexibility, convenience, and the program are the most important factors students look for when choosing an online institution, and that the university website is the main information outlet utilized for research. Results also indicated that finding sufficient information is often difficult, and that institutions should put more resources into marketing and advertising. These results may prove beneficial to institutions looking to tailor their marketing initiatives, and in due course, will hopefully benefit students by simplifying the research process, and ensuring that institutions focus on the factors they find most important.
Higher Education Marketing In Africa
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Author : Emmanuel Mogaji
language : en
Publisher: Palgrave Macmillan
Release Date : 2020-05-21
Higher Education Marketing In Africa written by Emmanuel Mogaji and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-21 with Business & Economics categories.
This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa. In particular, it focuses on the competition for students. The growing number of student enrolments, the public sector’s inability to meet the ever-increasing demands and new private universities springing up mean that it is essential for universities to identify their market and effectively communicate their messages. Although there has been substantial theoretical research to help shed light on students’ choices and universities' marketing strategies, little work has been undertaken on higher education in the African context. Filling that gap in the research, while at the same time acknowledging the regional differences in Africa, this book offers empirical insights into the higher education market across the continent.
Marketing And Branding In Higher Education Institute
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Author : Seyed Mohammad Mohajer
language : en
Publisher: Seyed Mohammad Mohajer
Release Date : 2020-12-01
Marketing And Branding In Higher Education Institute written by Seyed Mohammad Mohajer and has been published by Seyed Mohammad Mohajer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-01 with Business & Economics categories.
Dr. Seyed Mohammad Mohajer, author of this book, for the first time, on the subject of SEM (Student Experience Management) and TEM :(Teacher Experience Management), Expresses and writes In today’s competitive world in which men are looking for acquiring a better place for themselves and their properties, indeed it can be said that people who compete on a full scale in marketing and branding by learning knowledge and experience, are more successful. Apart from people, countries, cities, businesses, historical and religious sites, companies, products, services, and even government agencies are endeavoring and competing to possess a better place and more profitability. In the meantime, universities, higher education institutions, and specialized schools such as Business Schools, Language Schools, Art Schools, etc are not exceptions. Contest in the digital and traditional area, simultaneously, and with a proper strategy and developing systematic advertising campaigns can make a university or higher education institutions a brand. Since the branding process, as its name implies, has a -ing (continuous), the process must be continual and running continuously. One of the most significant tools in higher education institutions branding is CEM (Client Experience Management) which includes SEM (Student Experience Management) and TEM (Teacher Experience Management). Valuing the main audiences, which are students and professors, and creating a distinctive and excellent experience in the educational environment either in a digital or in a traditional area, can lead to receive excellent feedback from these audiences and direct them to the brand layers that are Awareness, Knowledge, Attitude, Engagement, Satisfaction, Loyalty and the highest level that is Passion, which the same matter make the sense of constancy and belonging and conversion Trademark (Servicemark) a higher education institution to a Lovemark. But how this distinctive experience and feeling can be infused with the audiences? Undoubtedly, many solutions are recommended in this field, such as the use of sensory branding methods, but the important point here is who can create and improve this experience? Certainly, the University Staff has a key and very effective role in the mentioned process. However, the significant point is which employees can make this experience? The answer is very simple but key: Employees who first receive a good sense of working in a scientific and educational environment. Therefore, we are facing a phenomenon called SEM (Staff Experience Management), that is, university administrators and heads, before engaging in Client Experience Management, should seek to create a sense of satisfaction, belonging, and loyalty in the educational environment and grow their educational brand set, which its tools are certainly Employer Branding and Human Capital Management. By mentioning all the foregoing keywords, each of which is a deep concept in BRAND Building and Branding of higher education institutions discussion, we begin our main discussion, namely marketing and branding in higher education institutions. I hope you will be with us by the end of the book and experience a different studying the book, dear reader. Dr. Mohajer writes in his introduction: Be the best version of yourself I daresay all brand and branding concepts and definitions can be observed in the above sentence. whereof the brand, like a human, experiences all the before birth, birth, growth, maturity, wane and death processes, and since a real human being is always looking for growth and ascendancy, and this continuous process to reach the endpoint Life, thus the grown man is always looking to reach a higher point of his present and past. The most important tool in a human ascendancy or a brand is certainly an education. Either for a human or a brand, becoming a distinct brand goes through practical training. The above sentences are a summary of my little experience as Seyed Mohammad Mohajer in education and especially training in the brand management field. Certainly, the brand and education and the combination of these two words are the main and vital tools for the development of any country and human being. Now that I am the President of Tarjoman Oloom Higher Education Institute and the BrandAfarin international group, I consider it necessary as my social mission to start first from myself and with a better understanding of myself, then the great God and comprehending the universe; I announce to the cultured society that we seek to identify brilliant talents in the three areas of education, research and management consulting, and we warmly welcome intellectuals, professionals and individuals seeking individual and organizational growth. Also, by creating skill training courses in four specialized fields of management in the Business School, foreign languages in the Language School of Art and Media in the Art School, and new technologies in the i4.0 School for people who can not afford to pay for the training tuition, We have created the chance to study at Tarjoman Oloom Higher Education Institute for free and then go to the business market. It would be my honor to contact me for more information and direct communication through my website www.mohajer.tvLinks to an external site. and my email info(at)mohajer.tv. Book Details: ISBN-13 : 979-8574963845 Paperback : 272 pages Language: : English ASIN : B08PJPQSK9 Paperback : 272 pages Author: Seyed Mohammad Mohajer, PhD. (President of Tarjoman Oloom Higher Education Institute) For more information on Marketing and Branding in Higher Education Institute, visit: https://www.amazon.com/dp/B08PJPQSK9Links to an external site.
A Sociological Analysis Of Online Advertisements Promoting Online Programs In Higher Education
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Author : Linda Viera Bazan
language : en
Publisher:
Release Date : 2017
A Sociological Analysis Of Online Advertisements Promoting Online Programs In Higher Education written by Linda Viera Bazan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Education, Higher categories.
A rising number of students have turned towards seeking their degrees online in lieu of enrolling in the traditional brick and mortar college or university. Today online marketing is more visible than ever, and the prospective student population for higher education is increasingly attracted to online programs. The purpose of the present study is, therefore, to analyze the online marketing of online programs in higher education. This study is a descriptive analysis of the audiovisual messages that colleges and universities are sending about their online programs. I conducted a qualitative analysis of 98 online video advertisements developed and posted by 36 different institutions of higher education in the United States. I identified five specific themes in these advertisements: 1) For Busy Individuals Needing Time and Flexibility; 2) Achieving Dreams: Creating or Improving Career; 3) Going Back to School and 'Finishing' aka Graduation; 4) Reputable Institution and Faculty; and 5) Affordability. These findings are generally consistent with previous research that documented institutional branding in higher education and the packaging of education as a product. The advertisement theme of affordability is a unique finding of the present study, which extends earlier research that saw higher education focused on the marketing of its benefits. Hidden assumptions of higher education advertising themes are discussed. Also discussed are potential policy implications of the current findings.
Students Attitude Towards Advertising In Higher Education Institutions
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Author : Jayaraman Munusamy
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2011-04
Students Attitude Towards Advertising In Higher Education Institutions written by Jayaraman Munusamy and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04 with categories.
This study is about students' attitude towards advertising in higher education institutions in Malaysia. It investigated the seven belief factors namely the Product Information, Hedonic Effect, Consumer Benefit, Consumer Manipulation, Values Corruption, Good for Economy and Economic Role that impacted students' attitude towards advertising. The findings suggest that students' attitude towards advertising is favorable. The Product Information, Consumer Benefit, Hedonic Effect, Good for Economy and Economic Role have significant correlation with students' attitude towards advertising. The results have shed some lights for advertising managers and organizations so as to design successful advertising messages in order to create effective results for achieving competitive advantages.It is important for advertising managers to maintain proper focus on the appropriate attitude of Malaysian students about advertising. While focusing more efforts on building the message that is inclined to favourable belief, they will also need to watch out the unfavourable factors that may lead to negative attitude towards their advertisements.
Marketing Higher Education
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Author : Paul Sergius Koku
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-15
Marketing Higher Education written by Paul Sergius Koku and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-15 with Business & Economics categories.
This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together. Unlike the current offering available on the subject, this book provides a uniquely applied approach, linking the theory of marketing practice to the Higher Education sector through real life case studies and examples. Each topic is covered in depth, including marketing segmentation, pricing, location, brand management, internationalization, and expansion. Overarchingly, the book considers how to develop and promote the university as a product and as a brand. Two case studies from real life universities in a broad range of locations are provided at the end of each chapter, alongside questions to aid understanding and application. Holistic and practical, Marketing Higher Education is an ideal guide for academics and students studying services marketing, Higher Education management and leadership, and marketing in the public sector. It will also be an invaluable resource for professionals working in Higher Education administration looking to develop their skills and understanding of marketing and brand building.
New Strategies In Higher Education Marketing
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Author : Thomas J. Hayes
language : en
Publisher: Psychology Press
Release Date : 1991
New Strategies In Higher Education Marketing written by Thomas J. Hayes and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with American Marketing Association categories.
With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, "how-to" applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable.New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.