Students Attitude Towards Advertising In Higher Education Institutions

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Students Attitude Towards Advertising In Higher Education Institutions

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Author : Jayaraman Munusamy
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2011-04

Students Attitude Towards Advertising In Higher Education Institutions written by Jayaraman Munusamy and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04 with categories.

This study is about students' attitude towards advertising in higher education institutions in Malaysia. It investigated the seven belief factors namely the Product Information, Hedonic Effect, Consumer Benefit, Consumer Manipulation, Values Corruption, Good for Economy and Economic Role that impacted students' attitude towards advertising. The findings suggest that students' attitude towards advertising is favorable. The Product Information, Consumer Benefit, Hedonic Effect, Good for Economy and Economic Role have significant correlation with students' attitude towards advertising. The results have shed some lights for advertising managers and organizations so as to design successful advertising messages in order to create effective results for achieving competitive advantages.It is important for advertising managers to maintain proper focus on the appropriate attitude of Malaysian students about advertising. While focusing more efforts on building the message that is inclined to favourable belief, they will also need to watch out the unfavourable factors that may lead to negative attitude towards their advertisements.

The Effects Of Advertising Education On Attitudes Toward Advertising

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Author : Denny E. McCorkle
language : en
Publisher:
Release Date : 1990

The Effects Of Advertising Education On Attitudes Toward Advertising written by Denny E. McCorkle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Advertising categories.

While several researchers have examined students' attitudes toward advertising, none have previously examined the effects of an advertising class on changing these attitudes. Using quasi-experimental, nonequivalent control group design, the authors found that increased knowledge and understanding about the institution and instrument of advertising resulted in a change in attitude toward advertising.

Adoption Of Social Media Marketing In The Higher Education Industry In Malaysia An Empirical Study

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Author : Wee Leong
language : en
Publisher: GRIN Verlag
Release Date : 2018-05-03

Adoption Of Social Media Marketing In The Higher Education Industry In Malaysia An Empirical Study written by Wee Leong and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-03 with Business & Economics categories.

Research Paper (postgraduate) from the year 2018 in the subject Information Management, , language: English, abstract: With the introduction of personal computers, the Internet, and e-commerce have in fact created a tremendous impact on how businesses operate and market their products or services nowadays. The introduction of social media technology is accelerating and has become a trend for youngster and business partner today. The purpose of this study was to investigate how social media marketing was implemented and adopted in the higher education institutions in Malaysia. Specifically, this study focused on the positive influence of using social media marketing and the benefits the Social Media Marketing system had provided to institutions which had accepted and utilized this new innovation. This study also aimed to determine the concern factors of adopting the Social Media Marketing system into current company management systems. An integral part of this research was to develop and to empirically test a model of the adoption of Social Media Marketing in the context of higher education institutions in Malaysia which based on the concepts of Rogers [2003] the Innovations Diffusion Theory (IDT), and Ajzen and Fishbein [1975] the Theory of Reasoned Action (TRA). This research used a questionnaire to assess the higher education institutions in Malaysia on their cognition and perspective of the relative advantage, compatibility, complexity, trialability and observability of the Social Media Marketing; as well as to assess their attitudes and subjective norm toward their behavioral intentions of using the Social Media Marketing system. Research findings revealed the attributes of innovations mentioned above were significantly positively associated with the adoption of Social Media Marketing. According to the research results, managerial implications and opportunities for future research were discussed.

Marketing And Branding In Higher Education Institute

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Author : Seyed Mohammad Mohajer
language : en
Publisher: Seyed Mohammad Mohajer
Release Date : 2020-12-01

Marketing And Branding In Higher Education Institute written by Seyed Mohammad Mohajer and has been published by Seyed Mohammad Mohajer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-01 with Business & Economics categories.

Dr. Seyed Mohammad Mohajer, author of this book, for the first time, on the subject of SEM (Student Experience Management) and TEM :(Teacher Experience Management), Expresses and writes In today’s competitive world in which men are looking for acquiring a better place for themselves and their properties, indeed it can be said that people who compete on a full scale in marketing and branding by learning knowledge and experience, are more successful. Apart from people, countries, cities, businesses, historical and religious sites, companies, products, services, and even government agencies are endeavoring and competing to possess a better place and more profitability. In the meantime, universities, higher education institutions, and specialized schools such as Business Schools, Language Schools, Art Schools, etc are not exceptions. Contest in the digital and traditional area, simultaneously, and with a proper strategy and developing systematic advertising campaigns can make a university or higher education institutions a brand. Since the branding process, as its name implies, has a -ing (continuous), the process must be continual and running continuously. One of the most significant tools in higher education institutions branding is CEM (Client Experience Management) which includes SEM (Student Experience Management) and TEM (Teacher Experience Management). Valuing the main audiences, which are students and professors, and creating a distinctive and excellent experience in the educational environment either in a digital or in a traditional area, can lead to receive excellent feedback from these audiences and direct them to the brand layers that are Awareness, Knowledge, Attitude, Engagement, Satisfaction, Loyalty and the highest level that is Passion, which the same matter make the sense of constancy and belonging and conversion Trademark (Servicemark) a higher education institution to a Lovemark. But how this distinctive experience and feeling can be infused with the audiences? Undoubtedly, many solutions are recommended in this field, such as the use of sensory branding methods, but the important point here is who can create and improve this experience? Certainly, the University Staff has a key and very effective role in the mentioned process. However, the significant point is which employees can make this experience? The answer is very simple but key: Employees who first receive a good sense of working in a scientific and educational environment. Therefore, we are facing a phenomenon called SEM (Staff Experience Management), that is, university administrators and heads, before engaging in Client Experience Management, should seek to create a sense of satisfaction, belonging, and loyalty in the educational environment and grow their educational brand set, which its tools are certainly Employer Branding and Human Capital Management. By mentioning all the foregoing keywords, each of which is a deep concept in BRAND Building and Branding of higher education institutions discussion, we begin our main discussion, namely marketing and branding in higher education institutions. I hope you will be with us by the end of the book and experience a different studying the book, dear reader. Dr. Mohajer writes in his introduction: Be the best version of yourself I daresay all brand and branding concepts and definitions can be observed in the above sentence. whereof the brand, like a human, experiences all the before birth, birth, growth, maturity, wane and death processes, and since a real human being is always looking for growth and ascendancy, and this continuous process to reach the endpoint Life, thus the grown man is always looking to reach a higher point of his present and past. The most important tool in a human ascendancy or a brand is certainly an education. Either for a human or a brand, becoming a distinct brand goes through practical training. The above sentences are a summary of my little experience as Seyed Mohammad Mohajer in education and especially training in the brand management field. Certainly, the brand and education and the combination of these two words are the main and vital tools for the development of any country and human being. Now that I am the President of Tarjoman Oloom Higher Education Institute and the BrandAfarin international group, I consider it necessary as my social mission to start first from myself and with a better understanding of myself, then the great God and comprehending the universe; I announce to the cultured society that we seek to identify brilliant talents in the three areas of education, research and management consulting, and we warmly welcome intellectuals, professionals and individuals seeking individual and organizational growth. Also, by creating skill training courses in four specialized fields of management in the Business School, foreign languages ​​in the Language School of Art and Media in the Art School, and new technologies in the i4.0 School for people who can not afford to pay for the training tuition, We have created the chance to study at Tarjoman Oloom Higher Education Institute for free and then go to the business market. It would be my honor to contact me for more information and direct communication through my website www.mohajer.tvLinks to an external site. and my email info(at)mohajer.tv. Book Details: ISBN-13 : 979-8574963845 Paperback : 272 pages Language: : English ASIN : B08PJPQSK9 Paperback : 272 pages Author: Seyed Mohammad Mohajer, PhD. (President of Tarjoman Oloom Higher Education Institute) For more information on Marketing and Branding in Higher Education Institute, visit: https://www.amazon.com/dp/B08PJPQSK9Links to an external site.

A Comparison Of College Students Attitudes Toward Advertising In China And Taiwan

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Author : Ching-ju Chen
language : en
Publisher:
Release Date : 1995

A Comparison Of College Students Attitudes Toward Advertising In China And Taiwan written by Ching-ju Chen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.

The Impact Of Information And Communication Technology In Education A Research Study

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Author : Dr. Md Siddique Hossain
language : en
Publisher: Booksclinic Publishing
Release Date : 2023-06-14

The Impact Of Information And Communication Technology In Education A Research Study written by Dr. Md Siddique Hossain and has been published by Booksclinic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-14 with Education categories.

"• Assistant Professor in Education, Pandaveswar College, Department of Higher Education under Kazi Nazrul University, Paschim Bardhaman, Government of West Bengal, India. • Recommended and appointed as the Assistant Controller of Examinations, University of Burdwan, Department of Higher Education under Government of West Bengal, India. • Recommended and Appointed as the District Inspector (D.I.) of Schools (S.E.), South 24 Parganas in the W.B.E.S. under Department of School Education, Government of West Bengal, India. • Recommended and appointed as an Assistant Professor in Bengali at Domkal Girls' College, Department of Higher Education under University of Kalyani, Goverment of West Bengal, India. • Recommended and appointed as the Sub-Inspector(S.I.) of Schools(P.E.) in the W.B.Sub.E.S. under Department of School Education, Government of West Bengal, India. • Former Headmaster at Udaychandpur High School(HS), Jibanti, Murshidabad under Department of School Education, Government of West Bengal, India. • Recommended and appointed as an Assistant Teacher in Bengali at Mozampur HSSB High School(H.S.), Kaliachak, Malda, Department of School Education under Government of West Bengal, India. • Recommended and appointed as an Assistant Teacher in Bengali at Topidanga High Madrasah(H.S.), Bhagwangola-II, Murshidabad, Department of Madrasah Education under Government of West Bengal. • Recommended and appointed as an Assistant Teacher in Bengali at Badaitari Uziria High Madrasah(H.S.), Falakata, Jalpaiguri Department of Madrasah Education under Government of West Bengal, India. • Former Assistant Teacher in Bengali at Choa B.B.Pal Vidyaniketan(H.S.), Hariharpara, Murshidabad, Department of School Education under West Bengal, India. • Former Assistant Teacher at Charlabangola Primary School, Bhagwangola Circle, Murshidabad, Department of Primary Education under Government of West Bengal, India. • Former Postmaster at Bhandara Branch Post Office, Department of Posts, Murshidabad Division of Post Offices under Government of India.

Proceedings Of The 1986 Academy Of Marketing Science Ams Annual Conference

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Author : Naresh K. Malhotra
language : en
Publisher: Springer
Release Date : 2014-11-18

Proceedings Of The 1986 Academy Of Marketing Science Ams Annual Conference written by Naresh K. Malhotra and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-18 with Business & Economics categories.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.

Social Media Marketing And Customer Based Brand Equity For Higher Educational Institutions

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Author : Charitha Harshani Perera
language : en
Publisher: Springer Nature
Release Date : 2022-09-30

Social Media Marketing And Customer Based Brand Equity For Higher Educational Institutions written by Charitha Harshani Perera and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-30 with Business & Economics categories.

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.

Event Marketing In The Context Of Higher Education Marketing And Digital Environments

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Author : Florian Neus
language : en
Publisher: Springer Nature
Release Date : 2020-02-25

Event Marketing In The Context Of Higher Education Marketing And Digital Environments written by Florian Neus and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-25 with Business & Economics categories.

Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. ​About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.

College Students Attitudes Toward Internet Advertising

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Author : Kanjana Kittiaram
language : en
Publisher:
Release Date : 1999

College Students Attitudes Toward Internet Advertising written by Kanjana Kittiaram and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with categories.