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The Impact Of Sales Promotion On Sales


The Impact Of Sales Promotion On Sales
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Effect Of Sales Promotion Activities On Consumer Buying Behaviour A Case Study Of Watanmal Group


Effect Of Sales Promotion Activities On Consumer Buying Behaviour A Case Study Of Watanmal Group
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Author : Anthony Abaidoo
language : de
Publisher: GRIN Verlag
Release Date : 2017-09-25

Effect Of Sales Promotion Activities On Consumer Buying Behaviour A Case Study Of Watanmal Group written by Anthony Abaidoo and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-25 with Business & Economics categories.


Wissenschaftliche Studie aus dem Jahr 2015 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, , Sprache: Deutsch, Abstract: The study sought to assess the effect of sales promotion activities on consumer buying behaviour by using Watanmal Group as a case study. The study used both quantitative and qualitative research techniques. In achieving the research objectives both primary and secondary data was used. The primary data was collected through questionnaires. Using a simple random technique 20 employees and 80 customers of Watanmal Group were interviewed. The findings of the study showed that all respondents (100%) are aware of the sales promotion strategy of Watanmal Group. Majority of respondents (48%) are more aware of Buy-one-get-one free promotional strategy and 24% are also aware of free sample promotional strategy. Results from the study showed that, the most effective promotional strategy is the use of Buy-one-get-one free strategy (58%), followed by free sample (22%) and price discounts (15%). Using a 5 point likert scale technique anchored on 1 – Strongly Disagree, 2- Disagree, 3- Uncertain, 4- Agree, and 5- Strongly Agree, the study found that, sales promotion strategy influence consumer behaviour. The study recommend strongly that Watanmal Group should increase their sales promotion strategies in order to increase their sales and market share since it was found that sales promotion influence the purchase pattern of consumers.



Advertising And Sales Promotion


Advertising And Sales Promotion
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Author : Knowledge Flow
language : en
Publisher: Knowledge Flow
Release Date : 2014-08-30

Advertising And Sales Promotion written by Knowledge Flow and has been published by Knowledge Flow this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-30 with Business & Economics categories.


This book Advertising and Sales Promotions deals with the dynamic conception of sales promotion and advertising that’s effect on the consumer. There may be many reasons why consumers frequently purchase a specific brand in a particular product category. But the success of a product depends on its ability to pull the consumers towards its brands. In this content, it becomes imperative to take on a synoptic view of the subject of brand reliability and its connection with advertising and sales promotions of consumers. The book is an effort to look at the bang of Advertising and Sales promotion on brand changing behavior of consumers.



The Impact Of Sales Promotion On Consumers Brand Loyalty To Credit Card Companies


The Impact Of Sales Promotion On Consumers Brand Loyalty To Credit Card Companies
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Author : Czarina Bianca E. Dela Merced
language : en
Publisher:
Release Date : 2015

The Impact Of Sales Promotion On Consumers Brand Loyalty To Credit Card Companies written by Czarina Bianca E. Dela Merced and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.


Sales promotion has evolved to be a substantial element in marketing because it stimulates immediate sales. Brand loyalty is another essential marketing strategy that results to repeat usage and positive word-of-mouth. Credit card companies in the Philippines are one of the industries that maximize the use of sales promotion. The objective of the research is to know if sales promotion has an impact on brand loyalty building among young professionals. Through an online self-administered survey, the researcher elicited responses on whether their preferences and perceptions on sale promotions and credit cards affect their credit card usage and loyalty. Through the use of Omnibus Tests of Model Coefficients significant results show that sales promotion has a significant effect on consumer perception and consumer perception has a significant impact on credit card brand loyalty. According, sales promotion has a significant impact on consumer preferences; and consumer preference has a significant impact on credit card brand loyalty. However, the findings showed that sales promotion has a negative impact on sales promotion as a brand building tool for marketing credit card brands.



Advertising And Sales Promotion


Advertising And Sales Promotion
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Author : S H H Kazmi
language : en
Publisher: Excel Books India
Release Date : 2008-04-30

Advertising And Sales Promotion written by S H H Kazmi and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-30 with Business & Economics categories.


Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.



The Impact Of Sales Promotion On Sales


The Impact Of Sales Promotion On Sales
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Author : Donald Ikenna Ofoegb
language : en
Publisher:
Release Date : 2013

The Impact Of Sales Promotion On Sales written by Donald Ikenna Ofoegb and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.


The present paper investigates the influence of sales promotion as a marketing strategy of the telecommunication firms in Nigeria on consumer buying and network switching. Four Nigerian telecommunication firms -- Globacom, MTN, Etisalat and Airtel -- were selected for the study with a sample of 400 respondents. Building on the Attention, Interest, Desire and Action (AIDA) model, the study implements both descriptive and inferential methods of analysis. The analyses led to the acceptance of an alternative hypothesis that sales promotion is a significant catalyst in influencing consumer buying. The study revealed that educational level, number of operative Subscriber Identity Module (SIM) cards owned by the subscribers, age, gender (more female) and even lottery had a significant effect on buying. Further evidence showed that customers were likely to abandon their present telecom provider if they did not carry out sales promotion either as an incentive to buyers or compensation for patronage overtime. The customers were ready to switch to other telecommunication providers that offered mouth-watering sales promotions. The study therefore recommends the need for innovative, dynamic and well-differentiated sales promotional services by the telecommunication firms if they desire to maintain and increase the market share.



Modeling The Impact Of Sales Promotion On Store Profits


Modeling The Impact Of Sales Promotion On Store Profits
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Author : Per-Göran Persson
language : en
Publisher:
Release Date : 1995

Modeling The Impact Of Sales Promotion On Store Profits written by Per-Göran Persson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.




The Impact Of Sales Promotion On Consumer Buying Behaviour


The Impact Of Sales Promotion On Consumer Buying Behaviour
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Author : Tung Moi Chiew
language : en
Publisher:
Release Date : 2004

The Impact Of Sales Promotion On Consumer Buying Behaviour written by Tung Moi Chiew and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Consumer behavior categories.




Retailing In The 21st Century


Retailing In The 21st Century
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Author : Manfred Krafft
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-12-17

Retailing In The 21st Century written by Manfred Krafft and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-17 with Business & Economics categories.


With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.



Sales Promotion


Sales Promotion
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Author : Julian Cummins
language : en
Publisher: Kogan Page Publishers
Release Date : 2010-04-03

Sales Promotion written by Julian Cummins and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-03 with Business & Economics categories.


Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.



The Impact Of Sales Promotions Increasing Revenue At 7 Eleven Stores In Singapore


The Impact Of Sales Promotions Increasing Revenue At 7 Eleven Stores In Singapore
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Author : Howard Michaels
language : de
Publisher:
Release Date : 2013-06

The Impact Of Sales Promotions Increasing Revenue At 7 Eleven Stores In Singapore written by Howard Michaels and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06 with categories.


Scientific Study from the year 2012 in the subject Business economics - Miscellaneous, printed single-sided, grade: A, University of Cambridge, language: English, comment: Very good, abstract: Profit maximization has since time immemorial been the ultimate goal of every business. This can be realized by increasing the sales volume. In order to achieve this goal, businesses may employ various different methods some of which are direct while others are indirect (Rizvi, Nazi & Malik,2011). Sales promotion is one of these methods and it is roughly defined as a diverse collection of effective incentive tools that are mainly used in the short term in order to stimulate a quicker as well as greater purchase of specific products or services by customers as noted by Kotler (1998). Advertisement expenditure grew by 4% between 2004 and 2005 in Singapore (Ang,2007). In this paper, we propose a research aimed at investigating the effectiveness of promotion activities in increasing sales at 7-Eleven stores in Singapore. 1.1.Problem statement The concept of sales promotion is often employed in grocery retailing and therefore takes up a considerable share of financial resources that retailers spend on their marketing initiatives (Persson,1995, p.5).The popularity of sale promotion application has of late became a source of inquiry by both retailers and product manufacturers. Despite the huge sums of money spend annually on sales and promotions, the economics and dynamics of sales promotions are poorly understood. As a result, there is a significantly huge knowledge gap to be filled. This study therefore attempt to adequately contribute to this effort but with a specific focus on the effectiveness of promotion activities in increasing sales at 7-Eleven stores in Singapore. The aim of this research would therefore be to improve our knowledge on the exact dynamic of sales promotion in increasing the profitability at sales at 7-Eleven stores in Singapore. This research would therefore