The Incumbent S Curse Incumbency Size And Radical Product Innovation
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The Incumbent S Curse Incumbency Size And Radical Product Innovation
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Author : Gerard J. Tellis
language : en
Publisher:
Release Date : 2007
The Incumbent S Curse Incumbency Size And Radical Product Innovation written by Gerard J. Tellis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
A common perception in the field of innovation is that large, incumbent firms rarely introduce radical product innovations. Such firms tend to solidify their market positions with relatively incremental innovations. They may even turn away entrepreneurs who come up with radical innovations, though they themselves had such entrepreneurial roots. As a result, radical innovations tend to come from small firms, the outsiders. This thesis, which we term the incumbent's curse, is commonly accepted in academic and popular accounts of radical innovation. This topic is important, because radical product innovation is an engine of economic growth that has created entire industries and brought down giants while catapulting small firms to market leadership. Yet a review of the literature suggests that the evidence for the incumbent's curse is based on anecdotes and scattered case studies of highly specialized innovations. It is not clear if it applies widely across several product categories. The authors reexamine the incumbent's curse using a historical analysis of a relatively large number of radical innovations in the consumer durables and office products categories. In particular, the authors seek to answer the following questions: (1) How prevalent is this phenomenon? What percentage of radical innovations do incumbents versus nonincumbents introduce? What percentage of radical innovations do small firms versus large firms introduce? (2) Is the phenomenon a curse that invariably afflicts large incumbents in current industries? Is it driven by incumbency or size? and (3) How consistent is the phenomenon? Has the increasing size and complexity of firms over time accentuated it? Does it vary across national boundaries? Results from the study suggest that conventional wisdom about the incumbent's cursemay not always be valid.
The Incumbents Curse
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Author : Minette E. Drumwright
language : en
Publisher:
Release Date : 2000
The Incumbents Curse written by Minette E. Drumwright and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with New products categories.
Incumbent S Curse Imcumbency Size And Radical Product Innovation
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Author : Rajesh K. Chandy
language : en
Publisher:
Release Date : 2000
Incumbent S Curse Imcumbency Size And Radical Product Innovation written by Rajesh K. Chandy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with New products categories.
The Incumbent S Curse
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Author : Rajesh Chandy
language : en
Publisher:
Release Date : 2000
The Incumbent S Curse written by Rajesh Chandy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Durable goods, Consumer categories.
Ideas In Marketing Finding The New And Polishing The Old
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Author : Krzysztof Kubacki
language : en
Publisher: Springer
Release Date : 2014-10-25
Ideas In Marketing Finding The New And Polishing The Old written by Krzysztof Kubacki and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-25 with Business & Economics categories.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
Innovation Through Cooperation
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Author : Georg Weiers
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-09-26
Innovation Through Cooperation written by Georg Weiers and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-26 with Business & Economics categories.
Many people have great ideas. Without the necessary skills and means most never get to realize them. If they could cooperate with competent firms and entrepreneurs together both could achieve much and this is increasingly happening. Mechanisms are being established making a division of labour between inventors and implementers a reality. This is changing the nature of innovation from an internal R&D, or purely entrepreneurial attempt, to a more cooperative innovation. An Idea Economy emerges, where anyone has the possibility to profit from their ideas, and everyone will benefit from more and better innovation. This book presents us the emergence and structure of the Idea Economy by extending the seminal concepts of Entrepreneurial Society and Open Innovation. Part I describes the big picture on how innovation is evolving, where we are today, and what an Idea Economy will look like. Part II points the way forward, discussing in detail on how cooperation in the innovation process works, and why this is only recently becoming possible.
Innovation And Ontologies
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Author : Angelika Bullinger
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-12-11
Innovation And Ontologies written by Angelika Bullinger and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-11 with Business & Economics categories.
Angelika C. Bullinger elaborates, applies and tests a methodology for ontology development for use in business management. She models ontologically the moment of idea assessment and selection on a company-specific, industry-typical and generic level and presents action-oriented implications for implementation of the methodology in business reality.
Entrepreneurship And Innovation During Austerity
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Author : I. Chaston
language : en
Publisher: Springer
Release Date : 2013-07-30
Entrepreneurship And Innovation During Austerity written by I. Chaston and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-30 with Business & Economics categories.
Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.
Management Of The Fuzzy Front End Of Innovation
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Author : Oliver Gassmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-10-07
Management Of The Fuzzy Front End Of Innovation written by Oliver Gassmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-07 with Business & Economics categories.
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles complement case studies to provide the reader with insight on managing the fuzzy front end of innovation. Lessons learned with success factors and checklists complement each chapter.
Pivot
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Author : Remy Arteaga
language : en
Publisher: John Wiley & Sons
Release Date : 2013-09-24
Pivot written by Remy Arteaga and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-24 with Business & Economics categories.
A proven approach to achieving entrepreneurial success in new corporate ventures and startups Every day, business and corporate startups take action based on assumptions. Yet these assumptions are based largely on guesswork that leads to everything from costly mistakes to the failure of ventures. Fortunately, there are ways to overcome these issues and excel in your business endeavors—and this book will show you how. Engaging and informative, Pivot provides entrepreneurs with practical guidance for achieving success in corporate ventures as well as new startups. Based on more than fifteen years of academic research and many more years of experience in business and corporate startups, this book skillfully addresses topics ranging from resources and organizational uncertainties to the scope and scale of new business opportunities. Reveals how to successfully conceptualize new business opportunities, pivot as required to experiment with these opportunities, and accelerate to the marketplace Captures the capabilities needed to quickly build a business by understanding and systematically reducing uncertainties from market landscape and technology to talent and organizational positioning The digital component of this book includes a world-class strategic innovation methodology that is in demand from corporations worldwide Written with today's serious entrepreneur in mind, Pivot will provide you with the tools you'll need to get ahead of the competition and achieve consistent success.