The Internet Audience
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The Internet Audience
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Author : Fernando Bermejo
language : en
Publisher: Peter Lang
Release Date : 2007
The Internet Audience written by Fernando Bermejo and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Art categories.
Textbook
The Playful Audience
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Author : Tony Wilson
language : en
Publisher: Hampton Press (NJ)
Release Date : 2004
The Playful Audience written by Tony Wilson and has been published by Hampton Press (NJ) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Computers categories.
This text follows a series of experiential and theoretical routes toward understanding audience use of television and the Internet. The essence of play is explored, with a focus across cultures, predominantly the East's consumption of television and the Internet produced and presented by the West. viewers' responses to globally circulating programmes. Part Two discusses the position of talk shows as a media format central not only to understanding television's development into narrowcasting, but also the theoretical study of the Internet. The concluding hypertext shows how media and their audience-users are converging in practice and theory.
Audience Relevance And Search
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Author : James Mathewson
language : en
Publisher: Pearson Education
Release Date : 2010-04-26
Audience Relevance And Search written by James Mathewson and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-26 with Business & Economics categories.
Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day! Take search optimization to the next level by providing the right content to the right user at the right time Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms New techniques for defining keywords more effectively Authored by IBM web pioneers with 45+ years of content and search optimization experience
Social Tv
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Author : Mike Proulx
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-26
Social Tv written by Mike Proulx and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-26 with Business & Economics categories.
The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.
The Internet
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Author : Lelia Green
language : en
Publisher: Berg
Release Date : 2010-05-01
The Internet written by Lelia Green and has been published by Berg this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-01 with Social Science categories.
Life without the internet, a very new technology, seems almost unimaginable for most people in western nations. Today the internet is intrinsic to media and communications, entertainment, politics, defence, business, banking, education and administrative systems as well as to social interaction. The Internet disentangles this extraordinarily complex information and communication technology from its place in our daily lives, allowing it to be examined anew. Technology has historically been shaped by governmental, military and commercial requirements, but the development of the internet is increasingly driven by its users. YouTube, Facebook, Twitter, Flickr and many other emerging applications are shifting the way we express ourselves, communicate with our friends, and even engage with global politics. At the same time three-quarters of the world's population remain effectively excluded from the internet. Packed with case studies drawn from around the world, The Internet presents a clear and up-to-date introduction to the social, cultural, technological and political worlds this new media form is creating.
Net Advertising Audience Psycho Analysis And Effect Measurement
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Author : CreateSpace
language : en
Publisher:
Release Date : 2011-01-31
Net Advertising Audience Psycho Analysis And Effect Measurement written by CreateSpace and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-31 with categories.
Net-Advertising is the combination of network technology and advertising. The network transmission mode has a very high knowledge and technology content, a broad and extensive outreach and solid dissemination strength, therefore, the net-advertising birth from network technology has many new features comparing with traditional media advertising, of which interactivity is the most significant one. It is the interactivity of Net-Advertising that greatly enhances the selective ability and opportunity of the audience to choose. That is, compared to traditional media advertising, the Internet audience attitudes on online advertising influences the online advertising results. The interactivity is the advantage of Net-Advertising while it also contains inherent defects. We shall note that all of the above advantages are built on the basis of active choice based of the audience, while whether the audience is willing to read the advertisements, participate in interactive, and buy commodities are determined by their attitudes towards the advertisements. That is, compared to traditional media advertising, the Internet audience attitudes on online advertising influences the online advertising results. Therefore, the study on the audience acceptance from the perspective of online advertising is especially important.
Misunderstanding The Internet
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Author : James Curran
language : en
Publisher: Routledge
Release Date : 2012-03-12
Misunderstanding The Internet written by James Curran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-12 with Computers categories.
The growth of the internet has been spectacular. There are now more 1.5 billion internet users across the globe, about one quarter of the world’s population. This is certainly a new phenomenon that is of enormous significance for the economic, political and social life of contemporary societies. However, much popular and academic writing about the internet takes a technologically deterministic view, assuming that the internet’s potential will be realised in essentially transformative ways. This was especially true in the euphoric moment of the mid-1990s, when many commentators wrote about the internet with awe and wonderment. While this moment may be over, its underlying technocentrism – the belief that technology determines outcomes – lingers on, and with it, a failure to understand the internet in its social, economic and political context. Misunderstanding the Internet is a short introduction, encompassing the history, sociology, politics and economics of the internet and its impact on society. The book has a simple three part structure: Part 1 looks at the history of the internet, and offers an overview of the internet’s place in society Part 2 focuses on the control and economics of the internet Part 3 examines the internet’s political and cultural influence Misunderstanding the Internet is a polemical, sociologically and historically informed textbook that aims to challenge both popular myths and existing academic orthodoxies around the internet.
Internet Advertising
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Author : David W. Schumann
language : en
Publisher: Routledge
Release Date : 2007
Internet Advertising written by David W. Schumann and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-changing nature of the Internet. Internet Advertising marks this important point in history, taking into account the state of practice, theoretical conceptualizations, empirical research, creative typologies, and potential considerations. Nearly all chapters are in the form of integrated reviews of theory and research, which provide a source of both previous knowledge, as well as future focus for advertising strategy. The volume is arranged in four sections covering: the foundations of Internet advertising theory consumer response to Internet advertising topical areas in which Internet advertising has significant influence on the consumer human needs and trends that will likely have significant impact on the future of Internet advertising. This contemporary analysis of Internet advertising will appeal to all practitioners and students of the Internet, and will effectively suit courses taught in this area.
Audience Economics
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Author : Philip M. Napoli
language : en
Publisher: Columbia University Press
Release Date : 2003-09-25
Audience Economics written by Philip M. Napoli and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-25 with Social Science categories.
Focusing on the electronic media—television, radio, and the Internet—Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: How are audiences manufactured, valued, and sold? How do advertisers and media firms predict the behavior of audiences? How has the process of measuring audiences evolved over time? How and why do advertisers assign different values to segments of the media audience? How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace—advertisers, media firms, consumers, and audience measurement firms—Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.
Television Versus The Internet
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Author : Barrie Gunter
language : en
Publisher: Elsevier
Release Date : 2010-09-01
Television Versus The Internet written by Barrie Gunter and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-01 with Computers categories.
This book will explore the questions raised by the technological developments that have encouraged the multiplication of TV channels. TV is moving through a period of rapid change. Governments around the world are switching from analogue to digital forms of transmission to further expand the amount of content that TV signals can carry. At the same time, competition for eyeballs has also grown from outside that traditional marketplace with the emergence of the Internet. The roll-out of broadband and increased bandwidth has had the greatest impact on television because online technology can readily convey the same content. All these changes have created a great deal more competition for viewers within the traditional TV marketplace. The Internet has proven to be especially popular with young people who have adopted its applications to a far greater extent than their elders, though even the latter have now begun to take up online activities in significant numbers. Are these audiences the same? Do people make a choice between these two media or do they use them both at different times and for different reasons? Can television utilise the Internet in profitable ways to enhance its market position? Will television have to evolve from its current state to provide the kinds of content reception services to which people have become accustomed in the online world? If it does need to change to survive, will this nevertheless mean a radical new configuration of content and the disappearance of ‘channels’ with fixed, pre-determined programme schedules? Examines the implications of new interactive communications technologies for the way people will use television in the future Presents an analysis of changing styles of television viewing and changing orientations towards television Examines the growing importance of the broadband internet as a source of information and entertainment